When you first start your Facebook ad campaign one thing you will notice is that performance tends to degrade with time. That’s because the cost increases incrementally to reach each subsequent Facebook user. In other words, The initial people who click on your Facebook ad tend to generally be the most responsive to ads. Once you pass the first wave of people the cost of reaching the following group increases.
As a result, you need to monitor your daily click through rate (CTR). You need to watch how your CTR performs over a period of time. If you start to see a decrease you might want to consider either switching up your ad or targeting a different group. At some point, all of your ads will lose their effectiveness. If you are not monitoring your Facebook ad campaign regularly then you will find that you are wasting tons of money. They only excuse not to monitor is you are lazy or dead.
You should also test your ads performance at various times. You will likely find that during different parts of the day your ad performs better than during other times in the day. You can’t choose which time of day your ad runs; however you are able to manually turn your ads on and off, so that you can make sure your ads are running at the optimal times. Eventually, it is hoped that Facebook will ad this kind of control, but right now no advertiser has that control.
Many Facebook advertisers are fond of the cost per fan model, because Facebook provides all page administrators with an excellent engagement channel. While email is recognized as one of the top marketing channels, Facebook also performs well. That’s because the quality of the content on Facebook is re-shared by many users. This translates to an increase in your fan base and the possibility of your content going viral on Facebook. There are many email marketing sites like MailChimp that are seen as a way to make email marketing more social, the reality is that Facebook pages continue to be top marketing channel.
Therefore, investing in Facebook advertising using a cost per fan basis is a very smart idea because once you get a fan you can continue to engage them through your feed. When you run cost per fan campaigns in combination with running CPM based ads you can really optimize your ads on a cost per action model.
Facebook advertising is a great way to grow your business when you know how to run a solid ad campaign.You can check this video tutorial here.