Facebook Says It's Fixing the Fake News Problem, but This Fake Video Got 16 Million Views

There’s really nothing like a truly spectacular lunar event. 

I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly endless enthusiasm for science and history.

I also remember the first time I first witnessed a lunar new year celebration during a childhood trip to San Francisco. It, too, was enchanting and captivating.

And a supermoon — who can miss that? In fact, earlier this week, people in certain parts of the world were treated to the phenomenon of a “super blue blood moon,” in which a lunar eclipse, blood moon, and super moon are all combined.

Naturally, there was a great deal of chatter about in social media, with brands and other Pages jumping on board to celebrate this lunar event — including a little-known Page for EBUZZ, which racked up 16 million views for its “coverage.” 

But here’s the thing: The EBUZZ ”live feed” of the supermoon — casting over the Temple of Poseidon in southern Greece — was actually just a continual broadcast of a still image with certain nature sound effects playing over it. 

In other words, while Facebook has made several major announcements in 2018 about its efforts to curb inauthentic Page content, this largely inactive Page was earning views in the millions for what was essentially fake content.

Source: CNN

What’s worse, the content wasn’t original or recent. The photo being used for the live stream actually belongs to photographer Chris Kotsiopoulos. 

The stream remained active for roughly four hours before Facebook removed it, though the EBUZZ Page — which hadn’t previously posted anything since September 2017 — does appear to still be intact.

For context, Facebook tallies views according to the number of users who watch a video for at least three seconds, either directly on the Page or what it appears in their News Feeds.

That 16 million users engaged with the content long enough for the video to reach that metric raises questions about the strength and veracity of recent efforts announced by Facebook. In January alone, for example, the social channel committed to curbing the amount of Page content in users’ News Feeds — instead placing greater emphasis on content from personal networks — surfacing more local news in certain regions of the U.S., and completely banning all ad content related to cryptocurrency.

And on January 19, Mark Zuckerberg also announced Facebook’s efforts to ensure that news items appearing on Facebook would only be from “trusted sources.”

Facebook has not officially commented on this incident.

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Why It’s Easy to Market Your Clients But Not Yourself

If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.

You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers.

“Oh! You need to do X. You need to say Y on this specific page. You need to NOT do ABC. You need to hire Z. You need to be in XYZ channels, ignore ABC channels. You need … ”

Boom. Stick that brain dump in a deck, get it to the creative department, and let’s get to work.Click here to download our comprehensive guide to effective and measurable  branding.

Some people are given the gift of a beautiful voice or an eye for design, but not me. I got a penchant for marketing strategy.

Any strategy really. Brand, social, content, you name the buzzword and I can get you a strategic plan for it. A damn good one, too. One that works — if you implement it.

However …

Dun. Dun. Dun.

[That’s dramatic mood music]

The second I need to market for my business, all my ideas turn to sh*t.

No idea what channel to spend my time in. No idea who my target market is. And I can’t write a headline to save my life.

“Why You Don’t Want to Be a Wantrepr —” ugh no, that’s stupid. 

Oooo maybe, “How To Build a Business That Fits Your Life.”

No. Bad. Try again.

“10 Reasons To…” ASFDHISDLFASLDFJAHHHHHHHHHH I HATE EVERYTHING!!!!!!!!!

Blarg.

All the skills that make me a great marketer are apparently reserved for clients. The part of my brain that generates brilliance for others turns to mush when it comes to me.

I’m not alone either.

Every week I have the privilege of talking to founders from all over the world and we all have the same problem.

We suck at marketing for ourselves

And we know it.

I have four hypotheses as to why this happens:

  1. We get obsessed with industry standards and trends instead of doing what we know works.
  2. We think a lot about our colleagues, since they’re the ones commenting on our posts and sharing our articles.
  3. We ignore our instincts.
  4.  We focus on “what we want to do” instead of “what people will pay for.”

In the original version of this article I went through each of these in detail but then I deleted it all when I realized they’re just different words for the same thing:

We stop trusting ourselves.

This week I sat down with a friend and started listing a ton of legitimate reasons why I couldn’t launch a new service. He looked at me, irritated, and said, “Margo. Just f*cking launch.”

Hmph. He was right. 

I had legitimate excuses, but all excuses sound like legitimate ones. Look:

  • I need more time!
  • There’s not enough people on my list.
  • We can do it, but after the podcast is released…in 3 months.
  • That’s fine, but not till we get an editor.
  • It can’t be done!
  • This isn’t the way it’s supposed to be done!!

Yeah, it isn’t.

Spoiler alert: No marketing is done the way it’s supposed to be done.

 At least, I’ve never seen it. Not in a decade.

[Note: If you’ve seen a marketing strategy that was created with plenty of time and executed without issue, please email me at margo@thatseemsimportant.com becuase I’d like to hear about it.]

For the rest of us, we have to learn to ship with mistakes.

We’ve spent so much of our careers teaching our clients what “perfect” and “best in class” looks like, we’ve forgotten that that’s not reality.

Reality is messy. Last minute. Understaffed. (Dare I say) reactive.

Most of us are flying by the seat of our pants. But our energy is going to convincing each other (and our prospects) that we’ve got this figured out. That we have “systems” and “process” and perfect benchmarks and …

Whatever  — just between you and me: I know you don’t have any of that. Even if your website says you do.

I know your launch emails haven’t been written yet even though your FB ads went live yesterday. I know that yellow on your website isn’t the style guide yellow. Hell, I know you don’t have a style guide. I know you list all those funnel optimization services on your website, but really make money from ghostwriting blogs.

I know.

We all know.

It’s how this works.

So let’s end this cycle of “the shoemaker has no shoes,” by going back to the basics you already know, but have been ignoring:

What do your customers want?

NOT: What do they need?

NOT: What you think your they should care about?

NOT: What your competitors are offering?

NOT: What will your colleagues think if they land on your site?

NOT: Will former clients be impressed with me now?

NOT: What do I want people to think I’m up to?

Just: What do your customers want?

Your job has always only been one thing: Connecting your solutions to the real problems your customer’s have.

Telling others how to do their marketing is a different skill. One we’ve gotten really good at. But it’s not the same as doing it.

Lucky for us the schism between the two isn’t so big. It just requires some …discomfort. 

We gotta get comfortable with being wrong (in front of former colleagues). And playing around…thinking outside of the “trends” and risking being perceived as weird

Which can be embarrassing and awkward for our reputation as the “expert.”

But (hear me out) it can also work out really well for the people we actually care about: our customers.

How to build a brand

 
Build a Brand 2018

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2 Simple Frameworks That Will Make You a Better Storyteller

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response.

The pressure of storytelling can keep a lot of people from even trying.

But here’s the thing: we don’t have to be Hemingway to be good at stories. Storytelling is part of what makes us human. If you have human DNA, you’re built to tell a story. Unfortunately, some of us give up on our storytelling ability too early.Download our free guide here for tips to become a better writer. 

But even if you’re not a professional storyteller, there are a couple of storytelling frameworks that can help you bridge the gap. The two frameworks discussed below will help you regain some storytelling confidence, and start telling engaging stories in business and in life.

The Hero’s Journey

See if you can guess what story this is.

We have a hero who starts in humble beginnings and answers the call of adventure. She leaves home, gets out of her comfort zone, receives training from a wise old mentor, and then goes on a great journey. On this quest, she faces a bad guy, almost loses everything, but eventually succeeds and returns home having changed for the better.

What story are we talking about?

Is this Star Wars? Harry Potter? The Hunger Games? The Odyssey? The Matrix?

It’s actually all of them.

This is a template for storytelling called The Hero’s Journey. It comes from author Joseph Campbell, and it’s everywhere. It’s one of the most relatable storylines because it basically mirrors the journeys of our own lives. Understanding The Hero’s Journey can give you insight into how to frame your own stories, whether it’s the true story about your company or a fictional story that stirs your imagination.

The following diagram breaks down this Hero’s Journey template, step by step.

image2-31

We start in an ordinary world. A humble character gets called to adventure and initially refuses, but meets a wise mentor who trains them and convinces them to go on said adventure. They’re then tested. They meet allies, and they make enemies. They approach a final battle and almost lose but, eventually, find it within themselves to succeed. They return home to an appropriate hero’s welcome, transformed by the journey.

Let’s walk through this from the lens of the greatest story ever told.

Yes, we’re talking about Star Wars. Let’s step through a crude synopsis to see how well it matches Campbell’s pattern:

In the first Star Wars film, we begin with the rather ordinary Luke Skywalker. He lives on a farm on a desert planet. One day he meets some robots who need help. They need to find a local hermit named Obi-Wan Kenobi. So Luke takes the robots to Obi-Wan, who basically says, “Luke, you need to go out and help save the universe.” Luke initially says, “No, I have all this stuff going on,” but Kenobi, who becomes Luke’s mentor, convinces Luke that he should go. Kenobi trains him how to use a lightsaber, and Luke goes on an epic space adventure.

On the journey, Luke meets the villain, Darth Vader. He battles evil stormtroopers. He makes friends: Han Solo, Chewbacca, Princess Leia. And then he has to help defeat the super-weapon, the Death Star. Nearly everything goes wrong, but in the end, Luke succeeds in blowing up the Death Star. The last scene of the movie is of Luke getting a metal put over his neck by the princess, who kisses him on the cheek. Now he is in his new home, a changed man, emboldened by the great power of the Force, which he can use on future adventures.

This is the Hero’s Journey, which—modified in various ways—we see repeated in stories throughout history. The simple version of this is that pattern of tension that we learned from Aristotle. We have an ordinary person (what is), and we have adventure that lies ahead (what could be). The transference from one to the other is the journey.

In business, the case study is a rather common way marketers use this kind of story to sell a product or service. (Most of them are a little less entertaining stories than Star Wars, unfortunately.) A case study is the story of where a customer was, where they wanted to be—the tension!—and how they overcame that gap.

If you listen to podcasts, you’ll hear this story told in most every ad. One of the most common ads is for Harry’s razors, which tells the story of “Jeff and Andy, two ordinary guys who got fed up with paying way too much for razors at the pharmacy and decided to buy their own warehouse to sell affordable razors.”

The problem with most brands’ stories is they either don’t fully utilize the four elements of great storytelling, or they don’t walk us through enough of the steps of the Hero’s Journey to capture our attention.

That’s why these frameworks are so useful. They’re a really easy way to ensure that we’re more creative when we’re coming up with stories or trying to convey information.

It’s sort of like a haiku: If we told you right now to come up with a poem on the spot, you would probably have a tough time. But if we told you to come up with a haiku about Star Wars, you’d likely be able to do it. This framework helps you focus your creativity.

Another great story template comes from comedy writing. It starts similarly: A character is in a zone of comfort. But they want something, so they enter into an unfamiliar situation. They adapt, and eventually get what they’re looking for but end up paying a heavy price for it. In the end, they return to their old situation having changed.

This is the plot of pretty much every episode of Seinfeld.

For example: During the sixth season of the show, George gets a toupee. This new situation is unfamiliar, but he likes it and quickly adapts to it. Once he has what he wants, though, he starts getting cocky. He goes on a date with a woman and behaves like a haughty jerk.

It turns out that his date, under her hat, is actually bald, too. When George is rude about this, she gets mad. His friends also get mad at him. “Do you see the irony here?” Elaine screams at him. “You’re rejecting somebody because they’re bald! You’re bald!” She then grabs George’s toupee and throws it out the window. A homeless man picks it up and puts it on.

The next day, George feels like himself again. “I tell you, when she threw that toupee out the window, it was the best thing that ever happened to me,” he tells Jerry. “I feel like my old self again. Totally inadequate, completely insecure, paranoid, neurotic, it’s a pleasure.”

He also announces that he’s going to keep seeing the bald woman. He returns to apologize to the woman, only for her to tell him that she only dates skinny guys.

So then George goes back home, having changed. He has his regular bald head now, but he’s learned a lesson. (But because it’s Seinfeld, he goes back to his old habits by the next episode.)

Both of these types of journeys are the journeys that we all go through in our lives, our businesses, and our families. As a storyteller, you can rely on these journey templates to shape your plots so you can fully unleash your creativity within.

The Ben Franklin Method

When Benjamin Franklin was a boy, he yearned for a life at sea. This worried his father, so the two toured Boston, evaluating various eighteenth-century trades that didn’t involve getting shipwrecked. Soon, young Ben found something he liked: books. Eagerly, Ben’s father set his son up as an apprentice at a print shop.

Ben went on to become a revered statesman, a prolific inventor, and one of the most influential thinkers in American history. He owed most of that to his early years of voracious reading and meticulous writing—skills he honed while at the print shop.

Franklin wasn’t born an academic savant. In fact, in his autobiography, he bemoans his subpar teenage writing skills and terrible math skills. To succeed at “letters,” Franklin devised a system for mastering the writer’s craft without the help of a tutor. To do so, he collected issues of the British culture and politics magazine, The Spectator, which contained some of the best writing of his day, and reverse engineered the prose.

He writes:

I took some of the papers, and, making short hints of the sentiment in each sentence, laid them by a few days, and then, without looking at the book, try’d to compleat [sic] the papers again, by expressing each hinted sentiment at length, and as fully as it had been expressed before, in any suitable words that should come to hand.

Basically, he took notes at a sentence level, sat on them for a while, and tried to recreate the sentences from his own head, without looking at the originals.

Then I compared my Spectator with the original, discovered some of my faults, and corrected them. But I found I wanted a stock of words, or a readiness in recollecting and using them.

Upon comparison, he found that his vocabulary was lacking, and his prose was light on variety. So he tried the same exercise, only instead of taking straightforward notes on the articles he was imitating, he turned them into poems.

I took some of the tales and turned them into verse; and, after a time, when I had pretty well forgotten the prose, turned them back again.

As his skill at imitating Spectator-style writing improved, he upped the challenge:

I also sometimes jumbled my collections of hints into confusion, and after some weeks endeavored to reduce them into the best order, before I began to form the full sentences and compleat [sic] the paper. This was to teach me method in the arrangement of thoughts.

He did this over and over. Unlike the more passive method most writers use to improve their work (reading a lot), this exercise forced Franklin to pay attention to the tiny details that made the difference between decent writing and great writing:

By comparing my work afterwards with the original, I discovered many faults and amended them; but I sometimes had the pleasure of fancying that, in certain particulars of small import, I had been lucky enough to improve the method or the language, and this encouraged me to think I might possibly in time come to be a tolerable English writer.

When he says a “tolerable English writer,” he’s being humble. In a trivial amount of time, teenage Franklin became one of the best writers in New England and, shortly after that, a prodigious publisher.

But more importantly, being a better writer and a student of good writing helped Franklin become a better student of everything. Good reading and writing ability helps you to be more persuasive, learn other disciplines, and apply critical feedback more effectively to any kind of work. When we’re hiring for Contently, our first impression of a candidate is dramatically impacted by the clarity of their emails.

After building his writing muscles through his Spectator exercises, Franklin reported that he was finally able to teach himself mathematics:

And now it was that, being on some occasion made asham’d [sic] of my ignorance in figures, which I had twice failed in learning when at school, I took Cocker’s book of Arithmetick [sic], and went through the whole by myself with great ease.6

Perhaps Ben’s little secret for learning to write isn’t so dissimilar from what MIT professor Seymour Papert’s research has famously revealed: that children learn more effectively by building with LEGO bricks than they do by listening to lectures about architecture. It’s not just the study of tiny details that accelerates learning; the act of assembling those details yourself makes a difference.

This is an excerpt from the Amazon #1 New Release, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow. Order it today to take advantage of some awesome pre-order bonuses.

free guide to writing well

 
free guide to writing well

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8 CRO Quick Wins for Ecommerce Sites

How well does your ecommerce website convert?

On average, ecommerce sites in the United States convert at about a 3% rate.

If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions.

Even if you think you’re doing well, there’s always room for improvement.

In fact, some of the top performing websites, such as the Google Play Store, have a conversion rate close to 30%.

Companies such as the Dollar Shave Club have roughly a 20% conversion rate.

Do you still think 3% is sufficient?

I don’t.

If you have an ecommerce website, you need to constantly make improvements that add credibility to your website. This will help you get more conversions.

For the most part, these changes won’t cost you much money but will bring a massive return.

You could double or even triple your conversion rates in just a few months by implementing some of these conversion rate optimization (CRO) strategies.

Those of you who don’t know how to optimize your ecommerce site for conversions are in luck.

I’m an expert in this space and have plenty of experience consulting businesses about their CRO.

I’ve come up with a list of the top eight ways for ecommerce sites to increase their conversions.

Here’s how you can get started right away.

1. Simplify the checkout process

How long does it take for someone to complete a purchase once they’re done browsing on your website?

Studies show 27% of shoppers abandon their carts on an ecommerce website because the checkout process is too long and complicated:

image2

On average, the number of steps to check out on an ecommerce website is 5.42.

If you’re somewhere in that average range, nearly 30% of your prospective customers think your checkout process is too long.

Think about how much money you’re leaving on the table.

The more steps a customer has to take to complete the checkout, the more likely they’ll abandon the cart.

It gives them too many reasons to back out.

Don’t give them an excuse. Finalize your sale.

Get back to the basics, and narrow down the information you actually need from the customer:

  • shipping information
  • payment information
  • email address to send a receipt.

That’s really it.

You don’t need to know their favorite color or who referred them to your website.

While additional insight may be beneficial to your marketing department, you still have plenty to work with from just those few pieces of information.

Based on the shipping location, you know where the customer lives. You have their name from their payment information. And you have a way to contact them via email.

Now you can send them a confirmation email as part of an actionable drip campaign to try to cross-sell and upsell products based on the customer’s current order or location.

You can even personalize that message since you know the customer’s name.

Don’t force your customers to fill out a form that’s longer than paperwork at the doctor’s office.

Simplify your checkout process and only ask for essential information needed to complete the sale.

2. Highlight items that are on sale

Most online shoppers—86% of them— say it’s important for them to compare prices from different sellers before making a purchase.

It’s no secret price is an important factor when it comes to a purchase decision.

That’s why you shouldn’t hide your discounted items.

Take a look at how Macy’s highlights markdowns on their homepage:

image8

The website is absolutely plastered with buzz words like:

  • free
  • X% off
  • markdowns
  • sale

That’s why they are able to get higher conversions than their competitors.

Customers love to get a deal.

Buying something that’s on sale makes your customers feel better about spending money.

All too often I see companies try to hide their sale items.

They would rather sell items listed at a full price.

That’s a big mistake.

Instead, highlight discounted products and services.

You can always try to cross-sell or upsell to those customers later by enticing them to buy something else through other marketing efforts.

3. Display multiple pictures of the product for sale

You shouldn’t be selling anything based on just a description.

Your customers want to see exactly what they’re purchasing.

Make sure your images are high quality and portray the item in question accurately.

Here’s a great example from Lululemon to show you what I’m talking about:

image6

There are six different pictures of just one pair of shorts.

They show the product from different angles and even zoom in on some of the top features like a pocket that’s designed to keep a cell phone secure.

Pictures are much more reliable in relating information about a product than a written description of it.

You can apply the same concept to your ecommerce site.

Sure, it may take you a little bit more time to set up each product.

You’ll have to take more pictures and include additional images on your website.

But I’m sure you’ll notice a positive impact in terms of your conversions after you implement this strategy.

4. Provide live chat support for customers who are shopping

Even if your website is very informative, some customers may still have questions while they’re shopping.

You should set up a live chat option for your site visitors to communicate with a customer service representative.

Imagine someone wants to buy something, but they don’t—simply because they have a question and don’t have a way to get an answer.

Try to offer an online shopping experience they would get inside a physical store, with a sales associate available to assist them.

Look at how Apple does it. They offer a live chat for shoppers on their website, and it looks like this:

image4

They make it super easy for customers to get all their questions answered online.

This is especially important if your company sells products that may need some extra explanation.

Realize not all of your prospective and current customers may be experts in your industry.

Although your product descriptions may be accurate, it’s possible there’s some terminology the customer doesn’t understand.

Rather than forcing them to pick up the phone or do outside research, offer them a live chat. Receiving this type of help can be the deciding factor that leads to a conversion for this customer.

5. Offer multiple payment options

Imagine this.

Someone wants to buy something on your website, but they can’t because you don’t accept their preferred payment method.

This should never be the reason for you to miss out on conversions.

While I realize some credit card companies may charge you higher rates than others, it doesn’t mean you should restrict payment options for your customers.

Try to accommodate as many people as possible.

While I’m not suggesting you need to accept cryptocurrency like Bitcoin, you should be accepting every major credit card, e.g.:

  • Visa
  • MasterCard
  • American Express
  • Discover

You should even offer alternative payment options such as:

  • PayPal
  • Apple Pay
  • Venmo

Here’s an example from American Eagle:

image1

They accept nine different payment methods on their ecommerce site.

You need to offer as many options as possible for your customers.

It all comes down to convenience.

Some companies may just accept MasterCard and Visa.

They figure those are popular options, so everyone must have one, right?

But here’s the thing: you don’t know everyone’s financial situation.

While someone may have a Visa, it could already have a high balance on it, forcing them to use a different payment method.

Others may want to use their American Express card or Discover card because they get better rewards there.

And some people may not want to use a credit card at all if they have a sufficient PayPal balance.

The more options you offer, the greater the chance you’ll appeal to a wider audience.

Don’t assume everyone wants to pay with the cards you accept if that selection is limited.

Assume people will find a similar product elsewhere, where their preferred payment option is accepted, which will crush your conversion rates.

6. Have clear CTA buttons

Make sure your call-to-action buttons are clear.

They should be bold, standing out from other content on your website.

You can even put a box around the CTAs, clearly separating them from other text on each page.

Take a look at how The North Face does this on their website:

image9

It’s clear which buttons on their homepage will direct customers to the right page.

Even though they have lots of different options, their website isn’t cluttered, and it’s organized in a professional way.

This makes navigation easy.

Now their customers can find what they’re looking for faster and start adding items to their carts.

Look at how the CTA button changes when a customer views an item:

image5

Now the button is even more apparent because it’s red.

It stands out, so it’s clear what the customer should do.

Don’t hide your CTA buttons.

It should be easy for customers to navigate and add items to their carts.

Big, bold, clear, and colorful call-to-action buttons can help improve your conversion rates.

7. Include user reviews

Consider this: 88% of shoppers say they trust online reviews as much as they trust personal recommendations.

That means nearly 90% of people trust a stranger’s opinion online as if it were coming from their spouses, best friends, or family members.

Furthermore, 39% of people say they read product reviews on a regular basis, and only 12% of customers say they don’t check online reviews.

Basically, this means customers want to see what their peers have to say.

Encourage customers to review products they’ve purchased, and display those reviews on your website.

Take a look at how Johnston & Murphy does this on their ecommerce site:

image3

More reviews means more credibility.

Obviously, you’re going to say only great things about the products you’re selling.

But other customers will be truthful about their experiences.

That’s why consumers trust these ratings and reviews.

Customers share personal stories about the uses of the products they purchased and the reasons for recommending them (or not).

Notice I also highlighted the chat option on the Johnston & Murphy website—a topic I covered earlier.

Don’t be upset if not all your reviews are absolutely perfect.

You’ll get some negative comments.

It happens.

Those negative remarks can actually help you. It shows shoppers your reviews are legitimate.

Hopefully, the positive ratings will largely outweigh the negative ones.

This will help you get more shoppers to convert and complete the purchase process.

8. Add a video demonstration

If your products are unique, include video demonstrations showing how to use them.

Here’s an example from the Training Masks website:

image10

They have workout videos to show people how to use their product to train harder and smarter.

Since this product isn’t something you see every day, the majority of the population may not know how it works.

But don’t think you can’t use videos even if you’re selling something simple.

For example, everyone knows how to use a piece of luggage, right?

Well, that doesn’t stop Thule from including a video demonstration on their website:

image7

The video shows all the hidden compartments of the bag.

It also shows customers how they can adjust the handles and straps and utilize other features.

In addition, you can include a video demonstration highlighting the features that set your product apart from similar products.

Even if you’re selling something simple, like a shirt, a video can show customers the item’s versatility for different occasions, scenarios, or weather conditions.

You just have to get creative.

Conclusion

Your ecommerce site should be making more money.

Don’t settle for average.

Take steps to improve your conversion rates.

You can make subtle changes or additions to your site that will get more people to make purchases.

Start by simplifying the checkout process. You’ll get higher conversions with fewer steps.

Emphasize items that are on sale or discounted.

Include multiple photos of each product from different angles.

Allow your customers to chat online with customer service representatives to answer any questions they might have while shopping.

This will give your customers the same feeling they get whenever they are shopping inside a brick-and-mortar store.

Don’t restrict payment options. Offer as many payment methods as possible to appeal to a wider audience of prospective shoppers.

Your CTA buttons need to be big, bold, and clear.

When placed in proper locations, these buttons can help you get more conversions.

Make sure you include customer reviews for all your products.

These recommendations can encourage others to make a purchase.

Create videos showing detailed explanations of how your products work.

This is the perfect chance for you to highlight the unique features of your product.

These tips are easy to implement, and they won’t cost you much money at all.

Trust me, they work.

You can start applying some of these elements to your website right away.

What have you done to increase conversion rates on your ecommerce site?

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