How to Generate B2B Leads with Instagram Stories

A variety of different tactics crowd marketing brains around the digital world. Every month and sometimes every week, a new platform, tool, or marketing strategy emerges that changes the ability of marketers to reach their ideal audience. That is, after all, the job of marketers. To reach their audience, engage with that audience, and turn that audience into paying customers. It’s the job of B2C marketers and B2B marketers alike. And Read More

Attract Better Clients and Customers with the ‘Chuckle Point’ Technique

If you know you don’t want to produce unicorn vomit (and I applaud you for that), you may have decided that your content will be “professional.” I was extremely preoccupied with “professional” when I started creating content 10 years ago. It was out of the question for me to reveal anything about my non-work personality. Read More… The post Attract Better Clients and Customers with the ‘Chuckle Point’ Technique appeared Read More

How to Boost Conversions by Personalizing Your Website

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at your website through the eyes of your customer. The key is, not everyone viewing your Read More

Here’s Why You Should Almost Always Prioritize Traffic Over Conversions

Let me start by getting the obvious out of the way. Conversions matter. I’m not going to try to convince you in this blog post that you shouldn’t test for conversions or that conversions will magically happen without any work. Here’s what I am going to try and convince you of, however: A focus on traffic generation instead of conversion optimization is almost always the right place to invest your Read More

How to Build Daily Habits that Support Your Goals

Last month, I wrote about how a goal-oriented approach to using technology can help you become more focused and productive. Using that guidance, I’ve now broken negative habits and built new ones that support my goals. Want to know how I changed my relationship with screens in ways I used to only dream about? Before Read More… The post How to Build Daily Habits that Support Your Goals appeared first Read More