How to Effectively Manage Engagement for Stronger Influence

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition. There’s Read More

How to Perform a Technical SEO Site Audit in Just One Hour

It’s 2018. You need to maximize your SEO efforts if you want to succeed online. Let’s face it. If you don’t, your business will be left behind. SEO is a top priority for marketers. In fact, 61% say it’s their main focus when it comes to inbound marketing. They’re all doing it. Why aren’t you? Ignoring it is basically ignoring sales. But where should you begin? Simple. Start by assessing your site’s Read More

Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have Read More… The post Announcing: The Copyblogger Book Club! appeared first on Copyblogger. Source link

How to Use Google Analytics to Measure and Improve Your Content Marketing

Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff works. I’ll help you become enough of a pro to navigate all of the key Read More