How to Increase the Profitability of Your Nonprofit Organization

The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a Read More

The Content Path: Moving from Attention to Action

We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we Read More… The post The Content Path: Moving from Attention to Action appeared first on Read More

How to Hook Your Ideal Prospect with Content that Connects

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario Read More… The post How to Hook Your Ideal Prospect with Content that Connects appeared Read More

How to Turn a Failed Startup Launch into a Success Story

We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes. Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always go as planned. Research shows that 90% of startup companies fail. Sure, everything looked good on paper. You found Read More