Why Your Brand Name is the Best SEO Hack You’ve Got (And What that Means for Your Bottom Line)

Sometimes, SEO doesn’t work out so well. You join the army of SEOs to climb through the rankings, drive traffic, generate leads, and close deals. You know that SEO is a top-of-funnel metric, but you’re prepared to cater to all of that traffic once it enters your website. Day one doesn’t look so bad. Nothing happened to your rankings. But, after all, it’s only day one. But then, day two Read More

How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social media presence. But having social media profiles and properly managing them are two different things. Read More

What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018

Search engine optimization is constantly changing. It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on Google. As Google performs more algorithm updates to keep up with user behavior, we’ll start to see major shifts in how we do SEO. What’s the norm or commonplace now might become the next keyword-stuffing tactic in a few years. Google makes anywhere between 500 and 600 algorithm updates each year. Read More

Jump into a Creative and Productive New Year

Happy new year! I hope your holidays were good and that you’ve managed to re-find some semblance of your routine. (Or maybe even some cool new routines.) On Tuesday this week, Stefanie Flaxman gave us seven ideas for how to thrill your boss, editor, or clients with your writing professionalism. And on Wednesday, Brian Clark Read More… The post Jump into a Creative and Productive New Year appeared first on Read More