How to Segment Your Target Audience with Generational Marketing

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought process, it’s an ineffective strategy. It’s much more effective to segment your marketing campaigns based Read More

You’re a Good Writer But Not a Good Blogger

  All bloggers are writers, but not all writers are bloggers. That’s a tough reality for many people who want to produce content online because people assume that to be one is to be the other. But there’s far more to blogging than just being a good writer. In fact, you could be a mediocre writer and still make money as a blogger. I see it happen all the time. Read More

5 Exit Overlay Strategies That Actually Work

You only have seven seconds to grab a visitor’s attention on your website. Seven measly seconds to relay your message, hook your reader, and convince prospects to trust you. No matter how brilliant the web content, conversion rate optimization (CRO) is tough. A recent Hubspot study reports that only 22% of businesses are satisfied with their conversion rates. Are you in that happy 22% or in the outside 78% looking in? Consumer Read More

It’s ‘Light the Fire’ Week on Copyblogger

We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will. But that time is not today. 🙂 This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress. On Monday, Stefanie Flaxman Read More… The post It’s ‘Light the Fire’ Week on Copyblogger appeared first on Copyblogger. Read More

How to Optimize Your Mobile Website for Google Searches

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly. While having a mobile-friendly website is a great start, it’s not enough to drive traffic to your site. You also need to make sure your mobile website is optimized for Google searches. More than half of people don’t look beyond the first page of a Google search. If Read More