Social Media Cold Outreach: How To Send a LinkedIn Message to Anyone on LinkedIn

Can you remember the first time you cold-called someone? Just thinking about it makes my palms sweaty. My heart was pounding out of my chest as I dialed. And I tried to think ahead to how I would introduce myself and make a connection, but the nerves just clouded my mind. Each ring of the phone just made the anticipation grow. And then: *Beep* I got sent to voicemail. That first Read More

E-commerce Facebook Ads: 20 Essential Tips for More Sales

Social media sites are constantly changing their algorithms to personalize what users see in their feeds. As a business, the chance of your target audience seeing your organic content on social media is lower than ever before. It’s becoming increasingly necessary to pay to play. So if you want to use Facebook to boost your e-commerce sales, you should consider Facebook Ads. That means paying money for ads. But I Read More

E-Commerce Content Marketing: 15 Ways to Get Started ASAP

  If you have a successful e-commerce site, you know that conversions are the key to survival. First, you need to build the traffic to your store. Then you need to convert that traffic into leads and sales. After all, traffic is critical, but it doesn’t pay the bills. Without conversions, your store won’t survive, no matter how many people are visiting. Content marketing can increase your conversion rate by Read More

Welcoming Our New Students to the Creative Foundations Course!

Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a Read More… The post Welcoming Our New Students to the Creative Foundations Course! appeared first Read More