Look Ma, no keywords! Phrase-free AdWords campaigns are here



Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land.

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The conflicted marketer’s take on AMP for Gmail



Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds.

The post The conflicted marketer’s take on AMP for Gmail appeared first on Marketing Land.

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Intent-based keyword research: Let Google be your guide



Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.

The post Intent-based keyword research: Let Google be your guide appeared first on Search…

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