Little-Known CPA Strategy

 

You know all about driving traffic to your landing pages by using social networking to spread a buzz on platforms such as Facebook or Twitter. But have you ever considered using Facebook for more direct CPA marketing purposes?

The truth is, Facebook is one of the most under-used marketing platforms there is, judging by the lack of internet marketer visibility. There is so much more you can use it for than simply “spreading the word“.

One way I use it is to create my own Facebook ads – those little ones you see in the right-hand column on your Facebook page. You’ll notice they’re targeted to your interests – and Facebook makes it very easy to create one, virtually walking you through the process, and allowing you oodles of control.

But one other very concrete – and incredibly lucrative – way to make money via Facebook is to create a simple Facebook application – then not only reap the rewards directly but monetize it with strong CPA campaigns you choose yourself!

And before you click away with a grunt of disgust, thinking: “I’m no programming and coding genius”, let me quickly point out 2 key factors that could make this a much more sensible suggestion than you might think!

1. Facebook really does like to make things incredibly easy for its users! You only have to decide to create an App, and – as with ad creation – it virtually walks you through the process! (Just check out the Facebook “Developers” section.)

2. If you really don’t feel up to the task of creating one yourself, it’s easy enough to post a project on a platform such as rent-a-coder.com and hire someone who knows PHP or JavaScript to create one for you. (Your part in the process will be really simple: Tell the coder what App idea you’ve dreamed up, negotiate parameters and price on his contract – making sure he knows he’s releasing all rights to you – and providing a site where the App will be hosted.

After your App is up and running on Facebook, that’s when you monetize it with your own highly-targeted CPA ad campaigns!

Just think of harnessing the power of Facebook and its millions of viewers – all pre-qualifying themselves by being attracted to your App in the first place, and choosing to engage. (Think of your CPA commissions!)

And if you’re still wavering, do yourself a favor and read the Wiki for further information. Because if Facebook App creation is something you’re willing to invest time and commitment to, that’s where the really huge commission figure potential lies!

How to run a solid Facebook Ad campaign even if you are on a budget

When you first start your Facebook ad campaign one thing you will notice is that performance tends to degrade with time. That’s because the cost increases incrementally to reach each subsequent Facebook user. In other words, The initial people who click on your Facebook ad tend to generally be the most responsive to ads. Once you pass the first wave of people the cost of reaching the following group increases.
As a result, you need to monitor your daily click through rate (CTR). You need to watch how your CTR performs over a period of time. If you start to see a decrease you might want to consider either switching up your ad or targeting a different group. At some point, all of your ads will lose their effectiveness. If you are not monitoring your Facebook ad campaign regularly then you will find that you are wasting tons of money. They only excuse not to monitor is you are lazy or dead.
You should also test your ads performance at various times. You will likely find that during different parts of the day your ad performs better than during other times in the day. You can’t choose which time of day your ad runs; however you are able to manually turn your ads on and off, so that you can make sure your ads are running at the optimal times. Eventually, it is hoped that Facebook will ad this kind of control, but right now no advertiser has that control.
Many Facebook advertisers are fond of the cost per fan model, because Facebook provides all page administrators with an excellent engagement channel. While email is recognized as one of the top marketing channels, Facebook also performs well. That’s because the quality of the content on Facebook is re-shared by many users. This translates to an increase in your fan base and the possibility of your content going viral on Facebook. There are many email marketing sites like MailChimp that are seen as a way to make email marketing more social, the reality is that Facebook pages continue to be top marketing channel.
Therefore, investing in Facebook advertising using a cost per fan basis is a very smart idea because once you get a fan you can continue to engage them through your feed. When you run cost per fan campaigns in combination with running CPM based ads you can really optimize your ads on a cost per action model.
Facebook advertising is a great way to grow your business when you know how to run a solid ad campaign.You can check this video tutorial here.

Wicked Baron