There are tons of ways to make money online and social networking tools are certainly in that mix, but one that gets overlooked often is Tumblr.
That’s largely because it is the ‘new kid on the block,’ and those that have discovered the value of using Tumblr to generate income aren’t really talking about it. They like their little secret and plan to keep it that way for as long as they can.
Tumblr blogging is a cheap and easy method for business to engage their customers and to build brand recognition. In fact, it’s a great way to keep and grow your customer base. And if you want to make money, now would be a good time to forget all about traditional marketing.
Traditional marketing, with its standardized photos and slogans, doesn’t often cut it in our over sensitive, hyper connected world. The time is here to think outside the box. Tumblr is free and it makes posting easier than ever, so it means you can quickly create brand recognition and it provides regular, consistent channels to the internet’s consciousness so that you can achieve that brand recognition even faster. Just a few clicks and your text, quote, link, photo, video, etc. are posted and there for the world to view.
A blog that is linked to social media is like a lottery ticket for most businesses. There is a definite shift from spending money on advertising to spending that money on social networking campaigns, that are now recognized as being far more valuable and far more affordable. Social media in an incredible tool for business to share content online and that content is what is so important for marketing. Your goal is to inspire viewers to want to learn more about your company.
If you want to make money on Tumblr you are going to need to engage your customers. The point of social media, and that includes Tumblr, is to connect with your customers. Business bloggers must be continually interacting with their customers if they want to keep that connection, otherwise it will be lost. By engaging with your viewers you create loyalty and you build a relationship. If you are only engaging now and then they will quickly lose interest and leave you. Engaging is easy: post a question, ask for opinions on say a new ad or ask for a like on a new publication. Just a few examples of how you can engage your viewers. Those that are following you on Tumblr can repost your posts onto their blog and from their it can be reposted yet again and on it goes – much like Facebook.