Is CPA Marketing Unethical?

Once in a while, we read some comment on a blog that leaves us with the feeling that CPA marketing is sleazy or shady. It’s implicit everywhere – in forum comments, blog posts and even top marketers themselves will drop the occasional negative comment that sticks to your throat like cold chicken originally fried in too much grease.is CPA marketing unethical

It’s a serious question, that deserves some serious consideration. Especially if you’re feeling uncomfortable about the whole idea of adding CPA ads to your lovingly-crafted sites.

I don’t want to be some sleazy marketer, forcing people to give up their privacy and contact information in exchange for some coupon or free sample,” you protest.

And that’s a really valid objection. Your reputation should be the most sacrosanct core of your marketing persona!

But think about it a moment… What are the sorts of CPA-type ads you, yourself, most notice and object to?

Yes, that’s right: The sleazy ones – the ones that really do feel like they’re bullying you into giving up your personal contact information, promising huge benefits you’re insulted to find they don’t deliver (especially after you’ve invested the time filling out their survey, or giving up your email address).

The other serious scenario that’s of real concern:

There are, in fact, a number of CPA offers that really do approach “scam” proportions. A case in point is all those “free gas cards” in exchange for your contact information. When you fill in what they want, you end up either at a page that says “under construction” or “sorry, this promo has expired” – or nowhere at all.

(Note: This is not to say that all “free gas card” offers are shady – but there has been a number in the past to provoke legitimate complaints.)

Finding a page that’s no longer valid, for any reason, after you’ve entered your personal information can be due either to:

1. Actual shady practices

2. An inexperienced marketer who hasn’t bothered to remove or replace the ad when a promotion ended.

Either way, you’re left with a definite bad taste in your mouth.

But What About The Good CPA Ads?

You have a choice, however. Are you going to drive traffic to your promotions at any cost, or are you going to:

1. Take time to check out promotions, to make sure that real value actually IS going to be delivered after your site visitor enters his prized contact info

2. Make sure to present only CPA offers that really do add value to your site visitor’s experience – ones that seem so much a part of your website, it feels to the visitor as if you’ve done them a huge favor!

That’s the difference between “sleazy” and “great customer service” – how much thought and care you put into presenting only what will genuinely enhance your visitor’s experience when he lands on your site.

Besides, he’s a big boy (or girl). He always has the choice of whether or not to part with his email address or any other information.

And if you’ve done it right, your visitor will end up feeling pleased with the results – he won’t feel bullied or tricked at all!

CPA Article Marketing

Is It so Different?CPA Marketing image

There are some simple points about article marketing to drive traffic to CPA campaigns that many marketers new to CPA seem to be missing, these days.

1. Write multiple articles (or have them ghost-written for you) – but target them for no more than 3 of your highly-researched, long-tailed keywords. Driving traffic via too many keywords will weaken your effort – best to rank well, through all your article directory backlinks, for the same 1-3 (I prefer just one perfect long-tail, myself.)

2. Make sure your multiple articles all point to your main, optimized domain. For that reason alone, choose a targeted but more generic domain name, since your campaigns will change. (If you get too specific, and a campaign ends, and the only similar campaign you can find for your “100tomatorecipes.com” domain is a “making your own natural organic toothpaste” campaign, you’ll have to start all over again with a new domain. A more generic but still targeted keyword might be something like “makeityourself.com”.)

3. Make sure your article topic is highly relevant to your advertiser’s product. (I hope I don’t have to mention, make sure the content is really valuable and unique, too.)

4. Focus your CPA article marketing on your strongest and best-converting CPA campaigns first! It’s better to put all your eggs in that basket, in this particular instance. Don’t dilute your efforts and knock yourself out by trying to write articles for too many campaigns at once.

5. As with regular article marketing, make particularly sure your main keyword is in your article title – but don’t make this a token effort. Your main goal with article title is to grab the reader’s eyeballs and squeeze them. (Put less graphically, you’re catching their attention and promising there’s something in the article specifically for them – and that doesn’t matter whether it’s really valuable information or merely entertainment: You’re still promising to deliver.

(Remember, if your title bores the socks of you, what is it going to do to your potential readers?)

6. Remember that your Resource Box (the “about me” stuff at the end of your submitted article) is your most crucial tool for converting a reader into someone who clicks through to your landing page or site! Don’t just add the link to your page as an afterthought. Put as much thought (if not more) into your resource box as you would into the article content itself!

A great Resource box should:

– Not stick out like a swollen thumb: It should seem like the most natural continuation of your article
– Contain a clear and specific “call to action”. E. G. “Find out 6 more ways to make your CPA articles work at my website:” – followed by your link, formatted in the exact way specified by your article directory. (And do check the guidelines – many of them have different rules and regulations!)
– Focus on the reader and his most burning needs – not on you and your accomplishments

Well, there you have it: 6 tips that can turn your CPA article marketing efforts into highly effective lasers for traffic generation!

Properly done, CPA article marketing can be one of your best sources of targeted, well-optimized traffic – and if you’re a beginner, without the budget for PPC, it’s a perfect substitute and place to start!

Super BOGO Promotion-IK Multimedia 20th Anniversary

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*Products that do not qualify for this promotion include: iLoud Micro Monitor, individual cables, adapters, bags or other non-serialized product, sound reactivation license or license transfers, all mobile apps, SampleTank 3 DVD pack. IK Multimedia reserves the right at its full discretion to terminate or modify the promotion. Although IK strives to provide accurate product and pricing information, unintentional pricing or typographical errors may occur. IK reserves the right to correct, change or update information such as pricing, availability and product descriptions, at any time without notice. All purchases from the IK Online store are subject to VAT in the EU and may vary by country.

 

 

 

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Days Inn Charleston SC Hotel Coupons & Discounts

Days Inn Charleston SC Hotel Coupons & Discounts

Days Inn Charleston, SC
2998 West Montague Ave
Charleston, SC 29418
843-747-4101

Two Blocks to North Charleston Coliseum and Less Than One Mile to Tanger Outlet Mall.

Located just off Interstate 26, Days Inn North Charleston – Airport Coliseum hotel provides you with rejuvenating comforts and conveniences to make your trip a sunny one. Our North Charleston, SC hotel near North Charleston Coliseum serves up free Daybreak continental breakfast every morning to get your day started right.

Energize with a swim in the outdoor pool or grilling up some food in the picnic area. Take advantage of handy perks like free Wi-Fi Internet access, in-room microwaves and refrigerators, guest laundry and large-vehicle parking at our newly updated, pet-friendly hotel. Kids 17 and under stay free with an adult.

LOCAL ATTRACTIONS

If you travel with the family, spend a day going bowling at Ashley Bowling Lanes, seeing the aquatic life at South Carolina Aquarium on Charleston Harbor or having an adventure at Frankie’s Fun Park. Catch a movie at Regal Cinemas just blocks from our North Charleston hotel, or in sunny weather head outside to enjoy Liberty Hill Park or Park Circle.

Visit Charleston Air Force Base or Charleston Museum, America’s ?rst museum. Get some shopping done at Charles Town Square or Tanger Outlets nearby to ?nd a great bargain, or step back in time at Historic Charleston just seven miles away.

DINING OPTIONS

If you are hoping to try a taste of South Carolina, grab a bite from a regional favorite like FATZ or Jim ‘N’ Nick’s Bar-B-Q. Our North Charleston hotel is also close to Manny’s Mediterranean Café, Camille’s Sidewalk Café and Monikers Restaurant. If you prefer to stick to familiar ?avors, head to nearby IHOP, Red Lobster, Golden Corral, Chili’s or one of the various fast-food restaurants close to our North Charleston hotel.

BUSINESS AND EVENT FACILITIES

Plan to hold your next business or social event of up to 20 guests at the meeting space in our hotel in North Charleston, SC.