The Truth About What Customers Really Want

source:ScaleFox

Most businesses fail for one simple reason.

They are more focused on what they want than what the customers want. They focus almost exclusively on their revenues, their credentials and other things that won’t help them make more money.

What do customers want?

Customers want results

Results

Not credentials, not expertise, but results.

Those help but think about it. Who would you rather have if you could choose? A guy with great credentials who doesn’t get you results or a guy with low credentials who gets you the results you want?

Anyone would choose the person with less impressive credentials who gets them results. If you can’t yet prove that you can get someone great results through testimonials or proof that you have yourself then you are going to need to give someone a big promise of results and a great guarantee so that you can start getting some testimonials.

Then you are going to have to deliver on your promise with an excellent product. People want you to solve their problem. They don’t want to hear constant long-winded stories about you and how cool you are.

Tons of business owners go that route and customers leave their business because they are forgetting a hugely important fundamental of success in business.

Customers care about what you can do for them, not how cool you think you are. Throwing in stories occasionally is fine and makes things more personable but if you do it too much people get put off by it.

It Starts With the Customer’s Wants and Needs

Needs

Success in business always starts from the same foundation no matter what market you are in. It starts with the customer’s wants and needs.

For example, if you are in the Golf market then your customers are going to want to lower their golf score, improve their driving distance, improve their putting and many other things. You can specifically target any one of these needs and drill down to a specific niche. Your conversions will be much higher since you aren’t being general and telling people things like “I’ll make you a better golfer”.

You will be speaking to their specific needs and desires. If you were in the putting niche for example, your message could be something like “how to become a world class putter in 30 days or less.”

So, you would want to give them content and products that help deliver that result for them.

So next time you are designing something for your business such as a product or content ask yourself the following. “What do our customers want more than anything else?” And then go and give it to them. They will thank you for it.

Motivational survival kit

Want To Feel Motivated? Do These 5 Simple Things

Despite your many efforts to succeed in life there are those times that your motivation seems to fall off a cliff. These situations are quite normal and luckily there are easy ways on how to get around them. Check out these really easy steps to get yourself fire up:

Check Your Health

Workout, eat a healthy diet, and keep your body physically fit. The very first thing that you should not overlook is your body. One good confidence booster is by having good health. Nothing beats a nice looking healthy body that you and others seeing you would like. Getting in shape would definitely give you a head start.

Find Out What Easily Bothers You

There are certain things that bother us most of the time. These are those little things that make us experience that unbearable itch that really annoys us. Find out what it is and take time to realize the situation and come up with a plan to keep it from coming back.

Rid Yourself of Fear

Although a little fear could be used as a weapon for your own sake, however, if in large amounts it can be really harmful for you. Anxiety and fear are all psychological. They are only existent in your mind. If you could create fear then you could erase fear as well. The same goes for anxiety. If your too afraid of the consequences or too anxious of what’s about to happen, you’re not motivated at all. Breaking down your fear into small manageable portions helps a lot in gaining motivation.

Start The Day With Positivity

Have you ever woken up in the wrong side of the bed? Most of us did and it lasted throughout the day. If negativity could last from the moment you wake up till you lay to rest at night, so can positivity. Kick start your day with a nice warm smile and a positive attitude. The right mindset at the right time can be a game changer.

Create Your Own Mantra

Meditating is an all effective, cost efficient method of motivating yourself. It’s long been referred to as a means of finding inner peace. Meditation can help you clear up your mind, rid you of all the anxiety, frustrations, and everything negative. There’s no exact means of meditating so you can come up with your own. As long as you’re comfortable and you could find calmness, that will do fine. It’s a lot easier to feel motivated when you’re mind isn’t clouded with negativity.

Motivation? Easy if you know how.

Want To Feel Motivated?  Do These 5 Simple Things

Despite your many efforts to succeed in life there are those times that your motivation seems to fall off a cliff. These situations are quite normal and luckily there are easy ways on how to get around them. Check out these really easy steps to get yourself fire up:

Check Your Health

Workout, eat a healthy diet, and keep your body physically fit. The very first thing that you should not overlook is your body. One good confidence booster is by having good health. Nothing beats a nice looking healthy body that you and others seeing you would like. Getting in shape would definitely give you a head start.

Find Out What Easily Bothers You

There are certain things that bother us most of the time. These are those little things that make us experience that unbearable itch that really annoys us. Find out what it is and take time to realize the situation and come up with a plan to keep it from coming back.

Rid Yourself of Fear

Although a little fear could be used as a weapon for your own sake, however, if in large amounts it can be really harmful for you. Anxiety and fear are all psychological. They are only existent in your mind. If you could create fear then you could erase fear as well. The same goes for anxiety. If your too afraid of the consequences or too anxious of what’s about to happen, you’re not motivated at all. Breaking down your fear into small manageable portions helps a lot in gaining motivation.

Start The Day With Positivity

Have you ever woken up in the wrong side of the bed? Most of us did and it lasted throughout the day. If negativity could last from the moment you wake up till you lay to rest at night, so can positivity. Kick start your day with a nice warm smile and a positive attitude. The right mindset at the right time can be a game changer.

Create Your Own Mantra

Meditating is an all effective, cost efficient method of motivating yourself. It’s long been referred to as a means of finding inner peace. Meditation can help you clear up your mind, rid you of all the anxiety, frustrations, and everything negative. There’s no exact means of meditating so you can come up with your own. As long as you’re comfortable and you could find calmness, that will do fine. It’s a lot easier to feel motivated when you’re mind isn’t clouded with negativity.

 

Joseph Gurkoow

K.I.S.S. Me I.M. Prinz 

P.S.You can find more tips here.

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Why is FB great for marketing?

Why is FB great for marketing?

Facebook has been around for over a decade now and isthe most used social media platform to this day.This huge and diverse audience makes it a great playground for marketers who are looking to drive traffic to their websiteor affiliate offers.

In recent years Facebook has been experiencing a trend of older users joining the platform, raising the average user age significantly. This is generally beneficial to us as marketers because older generations have more disposable income and are less sophisticated when it comes to technology. This means that often they are easier to sell to.While Twitter is also a huge social platform is doesn’t have the same group and page system that Facebook has. These groups are amazing from a marketing perspective because your target audience is making  super obvious that they are affiliated with a certain product or activity. Marketers of the past had to try and guess their audience; we have the luxury of them”tagging” themselves with certain labels to allow us to market to them.Facebook also has a very intuitive ad system. Compared to platforms like AdWords, Facebooks Ad center is extremely easy to use and friendly to beginners. Just as groups and pages outline niches, Facebooks ad system allows you to segment audiences and focus in on the exact kind of person who is likely to want your product or system.

This is great for marketing because it increases our efficiency substantially, by reducing the money we waste on people who simply won’t be interested in our offering.

The large amount of information that each Facebook user puts online is something that we as marketers should be making use of. Each piece of information tells us something more about our customers and allows us to build up a clear image of our most common and ideal customers. This means that we can then adapt our offering to them and improve our conversion rate. With more and more people joining Facebook each day it’s not surprising that marketers are keeping Facebook at the top of their priority list when it comes to social media. While newer platforms like Twitter and Pinterest offer a completely different connection with your audience, the vast amount of information that Facebook users upload is unparalleled. Facebook will be one of the best marketing platforms for many years to come, so if you haven’t got your Facebook “game” down yet , then you better start now.

Jouseph Gourkoow