How to Track Your Leads with UTM Parameters

No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the source of your new leads? If you can’t answer these questions, read this guide. UTM parameters will tell you exactly Read More

Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had Read More… The post Want Better Results? Ask Better Questions. Here’s How appeared first on Read More

How to Generate New Leads Without Spending a Fortune

Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to Read More

Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a Read More… The post Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource Read More

How to Craft Question Headlines that Don’t Flop

During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content Read More… The post How to Craft Question Headlines that Don’t Flop appeared first on Read More