Why Good Site Architecture Is The Only CRO You Need

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture. Site architecture isn’t just an effort to Read More

Do the Right Thing for Your Business … and Your Audience

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what Read More… The post Do the Right Thing for Your Business … and Your Audience Read More

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new trends in marketing, and some tactics can go out of style. It’s worth examining different Read More