How to Create Content More Efficiently with Curation Techniques


I’ve always said that every website should have a blog.

Think about how long you’re currently spending to write a blog post.

I’m willing to bet it takes you at least a few hours to create each.

Sometimes longer posts take up to six or even eight hours.

Where do you find the time to focus on other aspects of your business?

I struggled with this concept as well when I first started blogging.

It seemed like there weren’t enough hours in the day to get everything done.

Then I realized that your content doesn’t always need to be created from scratch.

Think about it.

Chances are, your content isn’t some new or revolutionary breakthrough in the industry.

You’re writing about something that’s been discussed before.

Sure, you’ll put your unique spin, voice, and personal experiences in there, but ultimately there are plenty of similar topics on the web.

Spending your entire day writing blogs is not an efficient use of your time.

Instead, I’ll teach you some content curation skills that will help you write content faster.

David Kadavy from The Medium was able to learn different tricks to improve his productivity.

image1

Look at the impact this had on his published word count between 2015 and 2016.

If you follow my advice, your productivity will skyrocket as well.

Here’s how you can use content curation to effectively manage your content strategy.

Make sure you’re utilizing visuals

If you’ve been reading my blogs for a while, you know I’m a firm believer in using lots of pictures, screenshots, and other infographics to illustrate my points.

That’s no secret.

But there’s a reason behind this strategy.

Adding pictures to your blog posts makes it easier for people to read.

It breaks up the content and grabs the reader’s attention.

There are also plenty of great image resources on the Internet.

While creating a unique visual or infographic is great, it’s not necessary.

Instead, use someone else’s image, making sure to give credit to the original source.

This will save you a lot of time because you won’t have to create these images yourself.

Don’t be shy when you’re adding visuals to your content.

Images make it easier for readers to process your point.

image3 1

See what I mean?I

Fittingly, I’m using an image about the importance of visuals to prove my point.

But seriously, think about how easy it was for you to process and retain what you just saw.

Visuals also make it easier for you to put words on the page.

Here’s what I mean.

Once you insert an image in your post, it gives you something to talk about.

Explain the image to your readers.

It will guide you in the right direction instead of just coming up with content out of thin air.

You’re much less likely to suffer from writer’s block if you always have something to talk about.

Here are some additional tips about using images within your content:

  • Use high quality visuals that aren’t too cluttered.
  • Make sure they are easy to read and understand.
  • If the visual contains data, make sure it’s from a reputable source.
  • Always cite your sources.
  • Use lots of images.

All of these pointers will help you create content faster and more efficiently.

Start with an outline, and stick to your plan

Never start creating content from a blank page.

Psychologically, it’s intimidating.

But more importantly, it’s not an efficient use of your time.

Sure, as you start writing, you’ll need to do some research along the way.

But it helps significantly if you get some of that out of the way before you get started.

Here’s what you need to do.

For example, let’s say you are writing a post about the best ways to find a new job.

Start with a Google search.

image8

Now you can create a list of the 28 best ways to do this.

Keep in mind, there will likely be some overlap among the pages.

You’re not the only one using curation strategies to build content.

But when it’s all said and done, you should still be able to come up with at least 10, 15, or maybe even 20 different ways on your list.

The key is planning this out ahead of time.

Open all these pages in a new tab.

Each time you see something you want to include in your article, add it to the outline.

Quickly add a few notes to develop further when you get to that point of your writing process.

For example, you may talk about a specific job board site on your list.

So a note could be “insert statistic about the job placement success rates of this site.”

Then you can do that research when you get there.

This strategy also makes it really easy if you’re aiming for a certain word count per post.

Let’s say you want all of your posts to be roughly 2,500 words.

If you determine you’ll have 15 different sections based on your list, now you can aim for each section to be about 165 words.

It keeps you on track for your goal.

That way you’re not frantically trying to come up with a 500 word conclusion or end up reaching your desired word count after your second subheading.

Repurpose content on different channels

For the most part, I’ve been discussing these curation strategies as they relate to blogging, but let me clear the air.

Your content doesn’t stop with blogs and articles.

One of my favorite ways to repurpose content is through YouTube videos.

I’ll give you an example based on my own blog and YouTube channel.

image7 1

Here’s a post I wrote that was a big hit.

It’s got 137 comments (and counting) at the moment.

What did I do?

I repurposed some of the main points and made it into a YouTube tutorial.

Here’s the link to my YouTube video.

image6

You don’t always have to use content from other people for your curation strategy.

Instead, take your existing content.

You can also use this technique on social media platforms.

Think about Twitter.

You have only so many characters to use.

Rather than racking your brain to come up with the most clever tweet on the planet, refer to your posts that already have thousands of words.

Take lines directly from that content, and post them on social media.

It will save you a ton of time, and you’ll be able to focus on other aspects of social media management, like responding to customer comments.

That’s a much more efficient use of your time.

You don’t need to be the first person to break a story

How many times have you seen a breaking news story, only to discover that it’s inaccurate?

I see it all the time, so I’m sure you have as well.

That’s because all these news outlets want to be first.

But first isn’t always best.

You don’t want to develop a reputation for being an unreliable source.

Furthermore, the first person to break a story may not have a chance to include lots of relevant information.

Let’s use a hypothetical example of a local car accident.

The first person to break the story may just say, “car accident on X street at Y time.”

But they don’t have any other details to report.

So if you wait a little bit, you can newsjack the story.

image4 1

Wait for other sources to report new information.

Now you can write about other factors like the:

  • number of cars involved
  • types of cars in the crash
  • names of any victims
  • cause of the accident
  • road conditions at the time
  • quote from law enforcement

You can see where I’m going with this.

Being the first one to release new information doesn’t get you a gold star or sticker.

Instead, it limits your resources and the amount of information you can talk about.

Curate content from the comments section of your blog

You should always be checking the comments on your page.

Respond to these users.

It’s a great way to help with your search engine optimization, but it also keeps your readers actively engaged.

You may find some valuable information here as well.

People who comment on your page may be doing so to promote their own websites or blogs, but their points may be viable.

Take a look at what people have to say.

It might just be included in your next post.

Send a newsletter with a roundup of your weekly content

Again, you don’t always need to use someone else’s thoughts or ideas to generate new content.

Sometimes the best curation source is your own writing.

If you’ve got a weekly or monthly newsletter, it’s a great opportunity for you to promote content you’ve already published.

Moz does this with their monthly top 10 newsletters.

image2 1

Instead of coming up with something new or unique for their monthly newsletter, they just repurpose the hard work they’ve already done.

You can use this strategy as well.

Write a weekly roundup post that summarizes the content you’ve already covered during the week.

Work smarter, not harder.

Don’t get me wrong.

I’m not saying to just copy and paste your existing content into a new article.

That’s a quick way to lose readers.

But you can just take something old and put a new spin on it.

Update new statistics.

Add personal stories or a learning experience you’ve come across since the content was originally posted.

This will make your life a lot easier, and you’ll spend less time trying to come up with new ideas.

Conclusion

Your time is valuable.

Instead of spending endless hours each day trying to come up with new content to write about, you can use curation strategies to be more efficient.

Remember, content curation doesn’t just apply to your blog.

You can also use these methods to help produce content on social media.

image5

Research showed that finding and posting content on social media was the most time consuming aspect of this process.

It doesn’t have to be.

Use lots of visuals in your content.

Rather than creating original infographics, use ones you find on the Internet.

Make sure you give credit to the source.

Images make it easier for readers to process and retain information as well.

Don’t start writing from scratch.

Build an outline using ideas you find from a Google search.

This will make things easier for you to write naturally and stick to a plan.

All of the curation doesn’t need to come from someone else’s pages or ideas.

Repurpose your existing content.

Take a top performing blog post and turn it into a YouTube tutorial.

Use phrases from articles on your site as social media posts.

Think twice before you try to be the first person to break a news story.

Instead, wait until all the information gets released.

You’ll have more reliable sources and information to use.

Refer to the comments section of your blog if you’re looking for new ideas.

Use recent posts to come up with a weekly newsletter or round up blog.

If you follow these strategies, you’ll spend less time creating content and more time focusing on other areas of your business.

What kind of content curation strategies have helped you spend less time writing blogs each day?





Source link

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)


cost per click irrelevance

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up.

More often than not, cost per click is a big pain point that gets PPC advertisers worried.

Is the keyword expensive per click? If so, then forget about it. We can’t afford it!

“It’s going to drive our costs through the roof.”

“We’ll drain our budget in a month.”

Cost per click does, in fact, have the potential to drain your budget fast.

But if you’re making money on those clicks, you have more money to reinvest in your budget.

In reality, there are vastly more important things to focus on rather than the cost you pay for each click.

Sure, CPC is important, but it’s one piece of a very large pie.

The majority of that pie should revolve around something different.

You should focus on a metric that really matters when it comes to your budget: Cost per acquisition.

Here’s why cost per click doesn’t matter, what really matters, and why you should want to pay more in the end.

Cost per acquisition is the only thing that matters

PPC-based platforms like AdWords, Facebook, and Bing tend to focus on vanity-style metrics.

They look at metrics that don’t really tell you how well your campaign is going.

They emphasize things like clicks, impressions, bids, and more.

These metrics are great for tracking performance over time, but they shouldn’t be your main focus.

Similarly, we could also consider cost per click a vanity metric.

But if I know one thing, I know this is true:

Cost per acquisition is the only thing that matters when it comes to bidding costs on a given PPC platform.

Are you having trouble believing me? Let me explain with an example.

Let’s say you’re researching a keyword on the AdWords Keyword Planner or a tool like SEMrush and you notice that your CPC is high:

pasted image 0 567

For example, that keyword costs, on average, $33 per click. Yikes.

That’s pretty darn high, right?

It seems unbelievable to pay that much for a single click considering how many clicks it takes to get a conversion on AdWords.

But when you break it down, that actually isn’t that expensive.

Why? Because it all depends on the product or service you’re selling.

Sure, if you’re selling a $15 e-commerce product, paying that much for a single click obviously doesn’t make sense.

But the flip side of the coin is also true:

If the product or service you’re selling is worth $5,000, then paying $33 for a click isn’t going to be a huge portion of your overhead.

According to WordStream, the average cost per click on the search network across all industries is $2.32.

pasted image 0 551

With that average, it’s relatively easy to understand what your typical cost might look like.

But you need a bit more data to really understand how unimportant cost per click is in the big picture.

The average click-through rate in AdWords across all industries is 1.91% on the search network:

pasted image 0 581

That means that if you got 1,000 impressions, you can reasonably expect 19 of those users to click on your ad and explore your landing page.

Now you need the final puzzle piece:

Conversion rate.

pasted image 0 557

The average conversion rate on AdWords across all industries is 2.70% on the search network.

Now, this will obviously vary depending on your industry.

For example, finance and insurance nearly have a 10% conversion rate, whereas e-commerce has less than 2%.

With all this data, it’s time to make some calculations that will show you exactly why cost per click doesn’t matter.

To do this, I recommend opening up a Google Sheet that you can use to keep track of the calculations.

To get started, structure your doc with your own data on AdWords.

For my doc in this example  I’m using the averages of the data I just presented:

pasted image 0 585

Start by outlining your CPC, CTR, and conversion rate for a given campaign or ad group.

This will give you the proper benchmark data that you need to make a basic calculation.

Next, suppose that you generate 2,000 impressions. Place that number in the impressions column:

pasted image 0 564

Next, multiply your impressions number (2,000) by your click-through rate (1.91%).

That would generate 38 clicks for me based on that calculation:

pasted image 0 546

Place that number back in your spreadsheet to keep track of it:

pasted image 0 589

Now, take your average cost per click and multiply it by your clicks, entering that number into the cost column:

pasted image 0 604

CPC X Clicks = Cost.

Lastly, it’s time to calculate your total conversions.

For this example, I’d multiply my total clicks by my conversion rate.

pasted image 0 626

In this example, 38 clicks would generate one conversion for me. Here is what my end table looks like after these calculations:

pasted image 0 607

I got 2,000 impressions on my ads. That generated 38 clicks and one conversion, costing me about $88.

Now that you have an idea of how much a single conversion costs for your business, it’s time to analyze what your bottom line is.

What is the average value of the service you’re selling for this campaign?

Is that cost per acquisition of $88 too high in this case?

If it is, then you need to lower your bids and work on increasing your conversion rate or find a new keyword.

For most advertisers on Google, the cost per lead or acquisition of a customer won’t be higher than their bottom line.

This is a prime example of why cost per click doesn’t matter.

So what if my total end cost is $88 for a single sale?

That’s nothing if I’m selling a service or product worth $5,000.

Cost per click is all relative.

Imagine that your cost per click is an impossible price of $100,000. If your end sale is $100,000,000, you won’t care about the astronomical cost per click, right?

Cost per acquisition should be your focus — not cost per click.

If you are still making a profit on each sale, CPC is irrelevant.

In fact, here is why you should want to pay more.

Bidding higher means higher rankings and more clicks

Now that you know why cost per click doesn’t matter, let me show you why you should want to pay more.

Google AdWords works on a bidding system.

So, the average cost per click might vary from the real costs you’re paying.

In fact, you could be paying much less than a keyword says or maybe just a bit over.

Either way, the difference isn’t always huge.

But, knowing that lots of different advertisers are bidding for the same terms, you want to pay more per click.

Why?

It will help your rankings.

Do a search for a keyword, and you’ll likely see something like this:

pasted image 0 615

Notice that the competition level is very high. It’s a competitive keyword.

That simply means that tons of advertisers are bidding on it, which is evident from a simple Google search for the term:

pasted image 0 549

Did you notice how 1-800-Flowers is at the top of the list?

They got there by bidding higher than the other advertisers below them.

Why would they do it? It’s because they want to get higher rankings.

No matter what type of search term you bid on, ranking in the first ad position is going to get you a higher click-through rate:

pasted image 0 618

More clicks on your ads likely mean more conversions. It at least gives you more chances to convert visitors.

And if your average cost per acquisition isn’t coming close to your margins, bidding higher means getting more conversions at barely any additional cost.

Plus, in most cases, you won’t have to increase your bid dramatically to take the top spot.

If you’ve done the calculations that I showed you above, you should have a clear idea of what you can pay before the transaction becomes unprofitable.

For example, if after labor and non-ad-based spend, you can sell a product for $60 profit, paying $10 for a sale on AdWords is going to give you a large profit margin.

There’s no reason why you shouldn’t increase your bids and pay $15 for a sale while generating 5x the amount of sales.

You should always be willing to pay a little extra per acquisition if it means doubling or even tripling your acquisition at a profitable margin.

One of my favorite ways to assess this is with the keyword planner in AdWords.

Start by using the budget and forecasting tools, and you can see how you’ll impact your costs by bidding more on specific terms to rank higher.

pasted image 0 575

You can enter a given keyword or a list of keywords. You can even get forecasts based on current campaigns.

For this process, I recommend taking it one keyword at a time to make sure that your data is as specific as possible.

pasted image 0 611

Enter your keyword and then hit “Get forecasts” to generate a report.

In this report, you can see how bidding and budgeting will impact metrics like clicks, impressions, costs, and more:

pasted image 0 596

Start by entering a bid to see how that impacts the data. You can then start sliding the bar across the graph to increase your bid and see adjusted data each time:

pasted image 0 592

Sliding the bar toward the right will increase your bid, giving you different results on clicks, impressions, and costs.

For example, the lower my cost per click bid is, the lower my positioning is:

pasted image 0 622

This is indicative of higher competition and the need to bid higher if I want to rank first.

Look what happens to my metrics when I bid $4.00 per click on this keyword:

pasted image 0 600

I rank in the first position even though I am only paying $1.90 on average per click.

And check out my CTR now: 7.9%.

It went up an entire percent with a slight adjustment in my bid.

Why? Because with an increased bid comes increased rankings and more clicks.

Try using this tool for your current campaigns to increase your bidding and rank first.

You should want to pay more in CPC if you can generate more sales from it.

CPC is industry-specific for a reason

Do you remember the average cost per click graph that I showed you earlier?

If you looked at it closely, you might have noticed the massive fluctuation in bidding and pricing.

Let’s compare the individual average costs of a few of the legal services.

For typical legal services, the cost per click is almost $6 on average.

Employment services clicks are just over $4.

Meanwhile, e-commerce and dating/personals clicks are less than $1 per click!

This can often be confusing for some people.

Why are CPCs the way that they are?

Why are some generally more expensive than others? Why the heck doesn’t my industry have a $0.19 CPC?

It all goes back to the way that Google AdWords functions.

It works by letting advertisers bid on keywords, meaning the market price for a click is dependent on how much advertisers are willing to pay.

Let’s take an example by looking at the legal industry CPC of $5.88.

According to UpCounsel, lawyer costs can be anywhere from $100 to $1,000+ per hour of services.

That’s a boatload of money if you can convert someone to a full service.

Your average client value is going to be massive.

So paying nearly $6 per click and potentially needing a few hundred clicks to get a single case isn’t bad.

The same can be said for e-commerce.

When you head to Amazon and inspect some of the top deal-based products, they are relatively cheap:

pasted image 0 570

They range from a few bucks to less than $100 on average.

With an average CPC of $0.88 in the e-commerce world, it makes sense.

Advertisers generally aren’t going to be willing to bid huge amounts that would sabotage their acquisition costs.

Bidding $5 on a term for holiday socks wouldn’t be profitable if you’re selling the socks for $3.

That means that nobody on the platform with a goal of profit is going to be bidding that much.

Cost per click is industry-specific for this reason:

Advertisers are only willing to pay an amount that gives them an opportunity to make money!

That’s the entire purpose of AdWords. It’s about profit — not just sales, but profitable and repeatable sales.

You will almost never see a cost per click that doesn’t add up to your own profit margins.

Sure, some will seem expensive on the surface, like this term for an accident lawyer:

pasted image 0 556

Paying $134.77 for a single click might seem outrageous to you.

Knowing that conversion rates are low on AdWords, you might be paying thousands before landing a client.

It almost seems disastrous when you look at it from an outsider’s perspective.

You could be spending millions every year on AdWords.

But seeing a bid that high probably means that the average case value for an accident-based law firm is huge!

Otherwise, they simply wouldn’t bid on it.

A bid might be higher for “basketball shoes” than it is for “Christmas socks” simply because of the final price of the product being sold.

Advertisers are willing to pay more for a click on basketball shoes because the product costs more, meaning they have higher margins and more revenue to spend.

The moral of the story boils down to one point:

Cost per click is all relative.

It’s relative to the keyword or search term, the intent, the industry, and the final product being sold.

Conclusion

It’s hard not to focus on a metric like cost per click.

It stares you in the face every time you do keyword research or adjust your bidding.

This term costs $100 per click. That term costs $20.

CPC is one of the first metrics you’ll learn about in the PPC world.

But you also know that it’s only a small piece of a very large, complex pie.

Your real focus should be on cost per acquisition and maintaining a solid return on investment.

How much does it cost you to acquire a customer relative to your profit margins?

If it’s still positive, there is no reason not to pay more.

In fact, paying more per click can help you rank higher in the bidding process.

More and more customers will be able to find you, driving tons of sales at a price that still gives you a great profit.

Cost per click isn’t something to fear. Rather, it’s something you should want to spend more on.

AdWords exists for one reason:

To generate fast, profitable sales for your business.

Paying more per click can often lead to this exact, positive side effect.

Cost per click is industry-specific for a reason. More often than not, it makes sense to pay a bit more.

What are your favorite bidding strategies with the cost per click model?

The post Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More) appeared first on Neil Patel.



Source link

Why the Best Writers (Sometimes) Aren’t Paid What They’re Worth


Maybe you don’t say it out loud. It sounds like bragging, and bragging is obnoxious. But you know you’re good. When you see a sentence that isn’t right, you know what needs to change. You twitch a little when you see a clumsy turn of phase, or a sentence that doesn’t mean what the writer
Read More…

The post Why the Best Writers (Sometimes) Aren’t Paid What They’re Worth appeared first on Copyblogger.



Source link

7 Ways to Coach Writing Clients on Finding Their Remarkable Voices


Cover your ears for a second. My wife can sing. I can’t. There, I admitted it. But, we do have one thing in common — we both think we can. Only one of us is right (ahem). In the world of business, we all put out a tune. A vibe. A voice. Customers flock to
Read More…

The post 7 Ways to Coach Writing Clients on Finding Their Remarkable Voices appeared first on Copyblogger.



Source link

What Matters More: Backlink Quality or Quantity?


backlink quality vs quantity

In one corner stands backlink quality. Marketers everywhere are arguing that all you need to worry about to improve your rankings is the quality of the backlinks you’re generating.

There’s no need to worry about the number of backlinks so long as the ones you generate are from high domain authority websites.

But are they right?

In the other corner stands those who argue for the quantity of backlinks.

They say that the amount of backlinks you generate is far more important than the quality of those backlinks. In fact, they would argue that the quality of the backlinks matters very little if at all.

But are they right?

Well, that’s what we’re going to discuss. And my goal is to finish this debate once and for all. Or at least to settle it until Google comes out with a new algorithm update.

But before I get too ahead of myself, what are backlinks?

pasted image 0 559

Backlinks are links that travel from another website to your website. They can come from social media sites and directories, but they most often come from blog posts and the content of other websites.

Ideally, those links come from other relevant websites within your niche and industry.

Marketers like yourself are scrambling to build these beauties because they massively impact your rankings on Google. If you have a lot of high-quality backlinks, then your stats might end up looking something like this.

pasted image 0 623

And that’s what we all want, right?

We all want our backlinks to raise our website through the rankings and generate passive traffic and leads consistently every month.

That’s the dream of every marketing strategy.

But should you focus on quantity or quality of backlinks?

While the two sides are fighting, let’s take a moment to discuss the ins and outs of each, and then we’ll finish with a final verdict.

Quality backlinks

First, we’ll discuss quality backlinks.

What defines a quality backlink?

A quality backlink is a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike.

In other words, not only do the robots trust the website, but actual people also trust the website.

Advocates for this side of the argument would say that the more trustworthy the website and the higher domain authority, the better quality the link.

To check the domain authority of a website, go here.

pasted image 0 614

Then, you’ll be able to type in either your own URL or the URL of a domain that you received a backlink from. The latter option will give you an idea of just how valuable the backlink you received is.

The higher the domain authority, the more valuable the backlink for your rankings.

pasted image 0 630

Generally, a ranking of 60 to 100 is phenomenal, 40 to 50 is okay, and below 40 isn’t great.

If you want to build high-quality backlinks, then start by building links from high domain authority websites that are also relevant to your niche and trusted by searchers all over the Internet.

But here’s the real question we’re asking: are these links worth your time?

Well, let’s look at why they’re good, why they’re bad, and a few different strategies you can use to build them.

Why high-quality backlinks are good

High-quality backlinks are good for an obvious reason. They are… well, they’re high-quality. That means they are intrinsically beneficial for domain authority and SEO rankings.

With these backlinks, you don’t need to worry about hurting your rankings by unintentionally building a relationship with a spam website. They are reliable, trustworthy, and foolproof.

And that’s important for your link-building strategy.

After all, you don’t want your rankings to survive on shady practices, but on real, valuable, meaningful, and relevant links back to your website.

Quality links promise just that kind of attention.

And since they are practically guaranteed to build your domain authority, they are also likely to help your rankings. This domain authority, Google position chart only furthers that notion.

pasted image 0 588

In other words, quality backlinks are beneficial because you know what you’re getting. You can know for a fact that the links you’re building are high-value and, over time, will generate the passive traffic you dream of.

The other benefit of high-quality links is that each one tends to be worth more for your SEO. Because the links are from high domain authority websites, they are also more valuable than other backlinks.

The more high-quality links you build, the better your rankings will be.

But now that I’m done gushing over high-uality links, let’s discuss why they’re bad.

Why high-quality backlinks are bad

While the upside to quality backlinks is that they are more valuable for your SEO, the downside is equally blaring.

Unless you’re an already-established business with a high domain authority and incredible rankings, all of those links will take a long time to build.

Let me ask you this: how difficult would it be for you to get a backlink from places like Forbes, Entrepreneur, or Success?

For many of you, such a thing probably sounds impossible.

I totally understand.

That’s the problem with high-quality backlinks. While they’re massively valuable, they are also far more difficult to get and thus far more time-consuming.

Generally, focusing on quality instead of quantity will generate a small amount of high-commitment traffic.

pasted image 0 606

You’ll usually have fewer high-quality links because it’s difficult to build more than a few links on massive domain authority websites.

However, they’re generally high-commitment because they are more relevant and will thus target your ideal client better than other links.

Many businesses simply feel like they don’t have the time to generate these links. And that’s partly true.

But it’s not completely true.

In fact, I’ll show you a few ways that you can build these kinds of massively influential links for your website, increasing your rankings, traffic, and bottom line.

How to get high-quality backlinks

One great way to generate high-quality backlinks is to create an infographic with awesome information and beautiful design.

Ask yourself these two questions.

  1. What is a particularly interesting part of my industry?
  2. How can I create an infographic explaining the ins and outs of that?

Then, go and create it.

You can create one on your own using Canva.

pasted image 0 633

You can also use Venngage.

pasted image 0 576

Or, if you’re like me and you don’t trust your ability to design a beautiful and informative infographic on your own, you can go somewhere like 99designs to hire a cheap freelancer and have them do it for you.

pasted image 0 562

But the next step is the most important one. Instead of just creating an infographic, publishing it, and moving on to the next piece of content, gather up email addresses from other relevant blogs within your industry.

Ideally, try to find blogs that are similar to your own and might be willing to share the infographic with their audience.

Then, email the editors of those blogs to tell them about the infographic you created and ask them if they’d be willing to share it with their audience.

Say something like this:

Hey there!

I’m from [website], and we just created this infographic for our blog. We think you might be interested in it as well! Let us know what you think. And if you’d like to share it with your audience as well, you’re more than welcome to.

Thanks!

When they do, you’ll receive a backlink from their website.

And the best part is that you get to decide who gives you the backlink when you send out the emails. That means you can choose to only generate quality ones if you like.

For inspiration, check out this infographic that Carrot made.

They’re a SaaS company that designs real estate websites. After all, if they can make real estate and Facebook Ads interesting, then you can make your industry interesting.

pasted image 0 642

The next strategy for generating high-quality links is a common one: guest blogging.

But some of you probably don’t know how to even get started with guest blogging.

Well, it’s actually really easy.

Just go to Google and type in your niche with the word “blogs” at the end.

pasted image 0 566

Then, click through and decide on which blogs you’d like to try and get published on for the sake of a backlink to your website.

If you’re still struggling to find websites, you can also consider using Followerwonk to find where people within your niche are publishing articles.

pasted image 0 619

You might need to do a few searches to find the correct results.

pasted image 0 653

However you do it, when you’re researching different blogs, you’ll want to consider the following.

  • Are their links follow or nofollow?
  • How long are their posts?
  • Who is their audience?
  • What is their domain authority?

Then, once you’ve chosen some and have a topic idea, don’t send this email.

pasted image 0 663

Instead, send something like this.

pasted image 0 610

Some publications will agree, and others won’t. However, if you do this long enough, you’re sure to start generating high-quality backlinks in no time.

The last method for generating high-quality backlinks is through content marketing. You’re familiar with content marketing because everyone and their dog seems to be creating a blog today.

People are using content marketing so adamantly because it works wonders in the organic advertising world.

The more high-quality content you produce, the more visible you’ll be on the Internet.

But, in the end, when you’re creating content, you’ll need to trust in the process for backlinks.

pasted image 0 584

What do I mean that you need to trust in the process? I mean that you need to put content out into the digital world and simply hope that people link to it.

If you have great content, it’s only a matter of time before that starts to happen.

Of course, it won’t hurt to reach out to friends and connections to try and build backlinks as well. But, ultimately, building all of that passive traffic is just going to take time.

When creating your content, here are a few things you’re going to want to keep in mind.

First, the longer your content is, generally speaking, the better it will be for your rankings.

pasted image 0 627

Additionally, content that contains at least one image tends to rank better than content that contains no images.

pasted image 0 667

In other words, when you’re writing your blog posts, include plenty of images and don’t be afraid to write a fairly lengthy piece of content.

All of the best-ranking websites are doing it. So if you want to be among them, you should do it too.

In the end, quality backlinks are good because they are reliable and trustworthy. But they’re bad because they take so much time to generate.

Now, let’s turn our attention to the quantity argument and see how it holds up.

Quantity backlinks

Okay, so you know what quality backlinks are. You know why they’re important, how they’re beneficial for your SEO, the problem with them, and even how you can build some on your own.

But what about all of the people who are arguing that backlink quantity is far more important than backlink quality. Are they right?

And if so, why are they right?

Well, first we need to discuss exactly what they mean by quantity of backlinks.

Generally speaking, these people aren’t talking about generating lots of backlinks from spammy websites.

They mean to say that they are more concerned about getting backlinks from either low domain authority or medium domain authority sites that are somewhat reliable.

They are less concerned with the quality of these links and thus with things like anchor text and relevance and more concerned with simply getting the link.

They might, for instance, even take a backlink from a website like this.

pasted image 0 656

They would take it even though it has a domain authority like this.

pasted image 0 646

The point is that these people are far more concerned with attaining links than they are with the links themselves.

To that end, they end up generating a massive amount of low-commitment traffic.

pasted image 0 571

Primarily, it’s because the links aren’t necessarily high-quality, and thus the traffic isn’t either. But, on the other hand, they get a lot of traffic.

Again, the waters are muddied.

So let’s get into the nitty-gritty of why focusing on quantity is good, why it’s bad, and how you can do it.

Why quantity of backlinks is good

There are a few reasons that building a lot of links without focusing too much on the quality of those links is a good thing.

For one, it makes your process quicker. Without a concern for the links themselves, you can quickly and easily build links to your website.

Also, there’s no denying that these links will help your rankings. Most of the time, they are going to move you through the rankings faster than relentlessly focusing on quality.

In fact, the number of referring domains is directly linked to how high a website ranks on Google.

pasted image 0 593

Referring domains refers to the number of domains that link to your website. So rather than the actual number of links, this is the number of URLs with references to your own domain.

But it’s not just an increase in referring domains that helps. It’s also an increase in the overall number of backlinks that will benefit your rankings.

pasted image 0 601

In other words, focusing on quantity is far from a waste of time for your link-building strategy.

Many people online argue that the only thing that matters when it comes to backlinks is the quality of those backlinks. But the reality is that quantity also matters and can be wildly effective if you implement it correctly.

However, it also has a downside. Here’s what it is.

Why quantity of backlinks is bad

Here’s the thing about focusing on quantity of backlinks over quality.

You run the risk of accidentally generating backlinks from spammy websites, which will, in turn, hurt your own SEO.

Are you having trouble believing me?

Just consider this chart to see how seriously bad backlinking can affect your rankings.

pasted image 0 597

Additionally, while you’re generating lots of links, with a focus on quantity instead of quality, all of those links will be less valuable. That’s not bad necessarily, but you need to be aware of it.

In case that you think you’ve been marked as spam, you can use this chart to figure out what to do next.

pasted image 0 649

Now you know the ups and downs of quantity links. You know that they can be a little risky, but that having a lot of backlinks can also be wildly beneficial for your website.

And here’s how you can generate them.

How to get a high quantity of backlinks

You can easily generate a lot of backlinks without much regard for the quality of those links.

The first way is to add testimonials to external websites. When you’re doing so, be sure to include a link back to your own website. This is a great way to build links without much upfront effort.

pasted image 0 580

Additionally, you can reach out to website owners, offer them a free product that you sell, and ask for a mention on their website with an email like this.

pasted image 0 639

This might take a little more time because you need to find the people to offer the product to, ship them the product, and ask for the backlink. But that’s not very much time compared to the time investment that gaining high-quality backlinks requires.

The last way to build these links is by finding websites that have already mentioned your brand with a tool like Mention.

pasted image 0 661

You can also use BuzzSumo.

pasted image 0 665

What you’re looking for are websites that mentioned you in their content but didn’t add a backlink. All you need to do in this case is send them an email, asking them to add a backlink to the mention.

You can send something like this.

pasted image 0 636

Most people will have absolutely no qualms about linking to your website. After all, they already talked about you, so they probably won’t mind linking to you as well.

Those are approaches that you can use to generate a massive amount of links in a short amount of time.

But which is better: This method, or the quality method?

It’s to that question that we turn next.

The quality vs. quantity verdict

Give me a drum roll, please.

Are you ready for the final answer?

Here it is:

Neither is better.

I don’t want to upset you, but the reality is that both link-building strategies have their place in the online world. For some businesses, quantity will be more effective, and for others, quality will be more effective.

In the end, you probably will want to fall somewhere in the middle of the spectrum.

Quality

In fact, the worst thing you could do is fall all the way to one side or the other. The SEO pros are playing around in the middle, looking for a lot of medium-quality backlinks.

While that might not be the answer you wanted, it’s the solution you’re looking for.

Conclusion

To be honest, I don’t imagine that the two corners of the arena, quantity and quality, are going to stop fighting anytime soon.

They are natural enemies. One side argues that having a plethora of links is better. The other side argues that quality is more important.

As with most things in life, the reality doesn’t fall to one side or the other, but right in the middle. That’s where true success happens.

And now that you fully understand why quality and quantity link-building strategies are good and bad in their own right, how to build each, and why you should seek out the middle of the spectrum, you’re finally ready to start generating all of that passive traffic you dream of.

Do you think quality backlinks or quantity of backlinks are more effective?

The post What Matters More: Backlink Quality or Quantity? appeared first on Neil Patel.



Source link