How to Use Twitter’s Advanced Search to Drive 100% More Leads

twitter advanced search

Just 16% of marketers believe that outbound marketing practices actually provide leads of the best quality.

So what other alternatives can successfully drive leads?

There are over 328 million monthly users active on Twitter, making it a platform full of potential when it comes to lead generation.

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There’s also a 100% higher lead-to-close rate with social media over outbound marketing.

Unfortunately, it can be hard to know how to find leads effectively on Twitter.

But if you know how to use Twitter’s advanced search queries, it doesn’t have to be so difficult.

General search options on Twitter make it hard to find exactly what you’re searching for. Advanced search lets you easily find specific tweets, people, and companies.

These advanced search options are essentially a gateway for finding quality leads for free.

The only cost you may have to consider with a Twitter account is paying an employee to manage it and search for leads. That’s it.

That’s why I’m going to tell you what advanced search queries are and how to use them to drive (at least) 100% more leads.

Here’s why you should use it.

Why you should use advanced search

Tons of Twitter users are talking about your company and your products.

They just might not be tagging you in their posts with an @ symbol. Or maybe they are, but their tweets are getting lost in the crowd. Advanced search helps you find them.

Chances are, you have already used Twitter’s search panel on the right-hand side of your screen to hunt for hashtags and other users.

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Say you search for a company, such as Starbucks. You’ll be able to see accounts related to your search, top tweets, and recent tweets mentioning that keyword.

But the results aren’t specific. They really aren’t that great.

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These search results aren’t as narrow as they can be to help you determine and follow leads. They’re too general.

And if Starbucks was your company or competitor, that’s disappointing.

Millions of tweets go out each day, so finding exactly what you’re looking for means that you need some filtering tools to narrow down your search.

Twitter’s advanced search option does just that.

You can see every tweet from today by people in any location with any particular phrase you can think of.

You can look at every tweet from your competitor mentioning a certain keyword or find all the users who have “influencer” in their bio, like I do.

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Here are some advanced searches that are helpful for identifying and drumming up leads on Twitter.

We’ll start out with sentiment searches.

Search by sentiment

Sentiment searches are a great way to find out what people are saying about a certain topic, product, brand, etc.

You can also give some great customer service to users who are already your customers (or guide users who aren’t customers yet toward your brand).

There are a few sentiment searches you should try out. For starters, search for happy or sad faces and question marks to find questions people are asking on the platform.

Notice that you can filter results to see top tweets, recent tweets, people, photos, videos, news, or broadcasts relating to your phrase.

In the example below, I searched for the phrase “iphone?” to find people asking questions about iPhones.

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A simple search like this is a great way to find out what questions people are asking in your industry or about your products or even your competitors’ products.

Be sure to read through the context of each tweet, though, because sentiment filters depend on context.

For instance, someone asking questions about an iPhone could be looking for apps, security information, or troubleshooting guides.

This method is a great way to find users who are looking for answers or recommendations.

Then you can answer their industry questions and leave a link to your site or recommend your own products to them.

If you own a restaurant in a certain location, for example, you could easily find out if anyone is looking for a place to eat and send them to your business.

Do this by entering a keyword related to your industry (like ‘seafood restaurant’) and add ‘near:(your location) within:(X mi)’ to find potential local customers.

Your results should look something like this:

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Finding new customers is as simple as that.

And providing help to users with questions can boost your online reputation, which is an added perk of using sentiment searches.

You can also track mentions by searching for specific usernames.

Track mentions by searching for usernames

One of the easiest ways to track new leads is to do username searches to track mentions.

All you’ve got to do is add ‘to:’ or ‘from:’ before a username.

The ‘to:’ search will reveal tweets sent to that user. For example, if you search for “to:NeilPatel,” you’ll be able to see tweets that other Twitter accounts sent to me.

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If you enter in ‘from:’ before my name, you’ll see tweets that I have sent out instead.

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Say I’m interested in seeing if anyone has questions for me about lead generation. All I would have to do is add that keyword to a ‘to:’ search, like this:

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Then, all I’ve got to do is engage with those users who might not already be paying customers. It’s kind of ironic to use a search query for lead gen to actually generate leads, isn’t it?

But it works.

And it can give you insight into what people are saying to your competitors and asking them about, too.

If you find that customers are unhappy with one of your competitor’s features, tweet them a discount code to try your product or service instead.

You can dive into any conversation and add your opinions and answers to build an engaging relationship with Twitter users.

It’s important to save these searches for later reference so you can look at them at any time.

Save your searches

Twitter lets you save as many as 25 searches per account. That’s plenty of searches to keep tabs on.

To save a search, all you’ve got to do is click the three dots on the right-hand side of your search query. Then, select “Save this search.”

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That way, you can keep an eye on people who are sharing your blog posts, mentioning you or your competitors, or tweeting about certain keywords.

You can also utilize ‘From these accounts’ and ‘To these accounts’ filters to see all of your past tweets with other people.

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You can also save searches with geolocation filters to find people in your region. This is a must-have for local businesses that want to attract new customers.

Use geolocation filters

Find tweets in any country or city with geolocation filters.

That way, you’ll be able to weed out the tweets from faraway places. This is important if you’re a small local business because you can target leads right in your area.

Just add ‘near:(city/country) and ‘within:(X mi)’ to find tweets from any location across the world.

The ‘near:’ addition filters out exactly where you want to see tweets from. The ‘within:’ addition lets you pick the distance from that location you want to see tweets from.

Essentially, it creates a radius around the zip code, city, county, or other region you specific with the ‘near:’ filter.

If you’re a business owner in Seattle who wants to tweet about relevant local current events, just add your zip code when searching for any keyword.

In this example, I searched for “#news” near:98101 within:10mi:

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This advanced search option is an easy way to find out what’s going on in your area so you can join the conversation.

Plus, if you find someone complaining about a local business issue with geolocation filters, you could even reply to your competitor’s customers before they do.

Exclusions are another filter to keep in mind when generating leads.

Exclude irrelevant results

Cut out the search results you don’t want by using the exclusion filter.

All you’ve got to do is add in the (-) symbol before a keyword, filter, or Twitter user.

For example, if you want to find Twitter users who are talking about smartphones, but you don’t want to see tweets from a competitor (Samsung), just search for ‘smartphone’ -samsung.

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Getting refined results really is that easy.

You can also use the tool to find tweets without links.

Just add ‘-filter:links’ to your search.

Using hashtags (and then searching for them) is another simple way to generate leads on Twitter.

Create hashtags and search for them

If you use hashtags correctly, you can build your own filter for driving leads.

Be careful not to use more than one hashtag though, and try to come up with a branded, creative hashtag to add to the majority of your posts.

One of the most successful branded hashtags was Redbull’s #PutACanOnIt:

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The hashtag became popular worldwide because it encouraged people to place Red Bull cans in a creative place, take a photo, and share it with the hashtag.

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This not only allows your customers to do your marketing and product placement for you, but it also creates a branded hashtag you can search later to interact with Twitter users.

Another successful, creative hashtag campaign is Charmin’s #TweetFromTheSeat:

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These hashtags might even encourage people who have never purchased your products to buy them and try them out so that they can participate in the campaign.

You don’t have to do advanced searches manually, though, so try and save yourself some time by letting Twitter do the work for you.

An easier way to use advanced search

It can be helpful to know what text to search for to find advanced searches.

But you can also just click a few buttons to apply filters rather than having to type them out manually each time.

Start out by clicking the “Search filters” button in any search query.

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Then, just select the “Advanced search” button from the drop-down menu.

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From there, it will take you to this form where you can select words, people, places, and dates:

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If you want to find a certain word, hashtag, or phrase, just add it in the “Words” area.

Add specific accounts in the “People” section using the person’s Twitter handle. Then, select places and dates to narrow down your search even more.

Selecting more than one search filter is easy if you take this route. And you don’t have to type anything manually, risking a typo. Twitter does all the work for you once you hit “Search.”

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If you need some ideas for which keywords to search in the “Words” section, check out my guide to conquering keyword research.

I recommend narrowing down dates with every search you do.

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Tweets from 7 years ago aren’t going to help you drive more leads. But recent ones will. You need to know about the most recent activity.

To boost your results, narrow them down to posts that users tweeted between a set of two dates.

You can look for tweets from the last few days, weeks, or months, or even the last year.

If you want to shell out a few extra bucks each month for even more advanced Twitter searches, try out Twilert.

Use Twilert

Monitoring Twitter 24/7 can be a tough job, even when you know how to use advanced search.

If you’re willing to pay a small fee to boost your chances of success with driving leads on Twitter, then try out Twilert.

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They offer a 30-day free trial, so you can get a good feel for their features and software before committing to a paid subscription.

The tool is like advanced search on Twitter but on steroids. It offers far more functionality as well as automation.

You just type in the filters and information you want to save as a search, and Twilert will send you emails in real time to update you about each query.

If you’ve already created a branded hashtag or phrase, this is something I highly recommend. It’s worth the cost, and you won’t have to remember to run searches every day or week.

Plus, you’ll know the conversations on Twitter at all times of the day without actually being on the platform. We have to sleep sometime, right?

Just search for the same types of filters with this tool and you’ll have live updates without spending time looking for them.

Here’s how you can actually connect with leads once you’ve used advanced search to identify them.

Connect with your leads

Connecting with the leads you’ve found from advanced searches is as simple as engaging with users. Talk to them, follow them, and add relevant information to your reply.

Here’s how Apple does it:

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Start out by following a customer’s account.

Follow your leads (literally).

Once you’ve identified a lead, head to their profile and follow them.

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The chances of them following you back are fairly high, and this will give you a better chance of being able to engage with them efficiently.

Plus, you’ll be able to direct message each other if necessary.

Then, reply to tweets to spark conversation and provide support.

Reply to tweets.

Look at how Uber responded to this Twitter user:

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Their response was helpful, kind, and positive.

You shouldn’t just respond to negative tweets or tweets where users are seeking help, though.

Respond to the positive ones to thank users for their praise. Other Twitter users will notice your kind exchange (and see that it wasn’t one-sided).

Be sure to include helpful links if you can.

Include a link to your website.

Verizon added this link to their site in their reply to solve a customer support issue:

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This is a great move to help users solve problems, but it’s also a good idea to add links when you aren’t trying to resolve an issue.

They’ll send people over to your site where they can actually make a purchase. Links provide the bait for users to make the transition from a mere Twitter follower or user to an actual customer.

Be sure to add in links as often as you can.


Most marketers don’t think that outbound marketing is effective.

There are millions of users on Twitter, and social media has a 100% higher lead-to-close rate than outbound marketing.

It’s really a no-brainer that Twitter is a great place to drive leads. But you’ve got to know how to use advanced search options to find them first.

Advanced searches let you find specific leads to target and build relationships with by adding extra filters to Twitter search queries.

Search by sentiment to identify people with questions or people who feel happy or sad about certain keywords.

Add in emoticons such as “:)” or “:(“ after a word or phrase or add a question mark.

Track mentions by searching for specific usernames and save the searches you want to keep up with on a regular basis.

Add in geolocation filters to find tweets from local users. Exclude irrelevant results by using the exclusion filter.

Create branded, creative hashtags and search for them later to find leads and engage with customers.

If you don’t want to run searches manually, head to the advanced search form to let Twitter do all the heavy lifting.

Use a paid service like Twilert to receive live updates on all your searches.

Finally, connect with your leads by following users, replying to them, and sending out relevant links to your website.

Which advanced search queries help you drive the most leads?

The post How to Use Twitter’s Advanced Search to Drive 100% More Leads appeared first on Neil Patel.

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The Ultimate Guide to Using Instagram Story to Promote Your Business

Your company needs to be active on Instagram.

Establishing a social media presence is essential for businesses to thrive in today’s day and age.

But posting pictures isn’t enough.

You need to take your Instagram strategy one step further and take advantage of posting stories to your profile.

What’s an Instagram story?

If you are unfamiliar, they aren’t complicated to figure out.

Users have the opportunity to upload videos and photos that expire after 24 hours.

Some people think Instagram copied Snapchat with this concept, which to an extent is true.

But regardlesss, I think it’s an efficient and professional way to market your business.

Here are some statistics on what can help you increase engagement:

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What can you take away from this?

Use these tips when you’re adding something to your Instagram story.

  • Use images with faces
  • Include multiple hashtags
  • Tag your location
  • Use images with people’s faces (yours or someone else’s)
  • Be mindful of the time of day you’re posting

Keep this information in mind as we continue to go through different ways to promote your business with Instagram stories.

How to post a story on Instagram

For those of you who haven’t done this before, I’ll give you a step-by-step guide to adding stories to your profile.

Step #1: Click on the photo icon in the top left corner:

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From your homepage, you’ll see this small camera.

Tap it to proceed.

Step #2: Take a picture, or select one from your camera roll:

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From this screen, you’ll have some options.

  1. Take a photo
  2. Record a video
  3. Upload an image from your camera roll
  4. Select a video from your camera roll

After you tap on the icon from the previous step, Instagram will access your phone’s camera.

To take a picture, tap on the circle located on the bottom of the screen.

If you want to take a video, hold the button down to record.

You can add a video up to 15 seconds in length.

Furthermore, you can upload previously recorded videos or pictures from your phone’s camera roll by tapping on the small square in the bottom left corner of this screen.

Step #3: Select a format:

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You’ve got some options here as well.

  • Normal
  • Boomerang
  • Rewind
  • Hands-free

Normal is self-explanatory.

Boomerang creates an image similar to a GIF. Hold down the button for a few seconds, and the clip will play forward and backward continuously.

Rewind plays your video in reverse.

The hands-free option gives you a chance to put your phone down to record a video.

That’s a great option if you’re doing a demonstration requiring both hands.

Step #4: Add a location:

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Swipe up from the bottom of the screen to access these features.

You can tag a location or add other cool effects like the time, temperature, or other stickers.

Step #5: Include some text:

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If you want to write on your picture or video, simply tap anywhere on the screen to access the keyboard.

From here, you can change the color of your text as well as the size, angle, and location of it on the screen.

Step #6: Choose a filter, and add it to your story

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The filter is optional.

If you want to add certain effects to your photo, swipe left or right on the screen.

Once you’re happy with the way everything looks, simply tap the “Your Story” button at the bottom left corner.

You can continue adding multiple pictures and videos to your story by repeating the process.

Each part of the story will play in the order it’s uploaded.

See how easy that was?

Now, I’ll give you some tips for what to include in your story.

Offer discounts and other promotions

Consumers love to get something at a good price.

Give the people what they want.

It may be the reason why they are following your profile in the first place.

Since stories are posted only for 24 hours, it’s a great opportunity for you to run a flash sale for your followers.

Here’s a great example from Paleo Passion Foods:


This sale can be exclusive to your Instagram followers. Or you can use Instagram as just another channel to advertise an existing promotion.

Try both methods to see what kind of response you’ll get.

You can try using different promo codes to see where your customers are coming from.

Looking at the above example, this company could use a code “LD20” for their email subscribers.

Then, they can compare the metrics from this promotion with those of their Instagram story to see which campaign was more successful.

Take over another account

Reach out to other Instagram accounts related to your brand.

See if they will let you take over their profile for a few hours.

It will give you a chance to reach a wider audience than just your existing followers.

But why would someone let you do this?

You might have to give them an incentive.

If they usually let companies take over their account to promote their personal profile, you can explain why your business is the perfect candidate for their next one.

However, if that’s not something they normally do, you may need to return the favor.

Let them take over your account as well so they can get the same benefit.

Just make sure everything is screened and appropriate before you post it.

You can use other platforms to promote an Instagram takeover as well.

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Buffer Social promoted this Instagram takeover on their Twitter page.

It’s a great opportunity for you to get followers from other channels to start interacting with you on Instagram.

Celebrity social proof

Let’s take the profile takeover strategy one step further.

Instead of just posting on another brand’s account or letting them advertise on your profile, you can get a celebrity to take over your account.

If they promote the takeover on their personal account, you can get their followers to check out your profile as well when they view the story.

Plus, this strategy generates social proof.

Here’s an example of how Shopify did this on their story:

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Amber Mac is a Canadian television personality.

She has nearly 25,000 followers on Instagram.

By getting her to take over their story, Shopify potentially increased brand awareness with 25,000 new prospective customers.

It’s a great idea.

People will take advice from people they know.

Even though they may not know Amber Mac personally, if she stands behind something, it must be good, right?

That’s the power of celebrity social proof.

Create mini versions of your website content

You can use an Instagram story to promote other pieces of content on your website.

Let’s say you have a blog and you’re trying to get more readers.

Put snippets of the content in your story.

Here’s an example of how Real Simple approached this strategy:

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This story shows a sample of what their followers will see if they read the blog.

It teases the viewers and piques their interest.

But they don’t give it all away in the story.

It’s a great technique for increasing click rates and conversions.

Go live

Instagram lets you stream a live video story as well.

Consumers respond well to live content.

It gives you a chance to have a more authentic interaction with your followers.

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When you’re live, the viewers have a chance to comment in real time.

Respond directly to those comments, and call out users by name.

It’s a great way for you to increase user engagement.

Do a Q&A segment to encourage lots of comments on your live video.

Once you finish, Instagram gives you the option to keep your video posted as a story for the next 24 hours.

Take them behind the scenes

Show your followers what your business is up to on a daily basis.

Taking people behind the scenes will make them feel as if they have access to exclusive content.

Look at how Happy Socks incorporated this method into their Instagram story:

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Viewers got a chance to meet some of the employees.

It shows you’re human.

Nobody wants to support some nameless and faceless brand.

Adding a human element to your marketing campaigns can help customers feel more connected to your brand.

Earlier, I talked about how faces can impact how people feel about an image.

Happy Socks definitely achieves this by showcasing real people in the office.

Encourage user-generated content

UGC can grow your business without you having to put in too much work.

It’s one of my favorite forms of social media marketing.

The key is to get your customers to promote your business for you.

But how do you accomplish that?

Use your story to run a contest.

Create a hashtag, and encourage users to post photos to win a prize.

Look at how Starbucks does this in their Instagram story:

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This post will get users to share a photo that has the Starbucks logo on it.

When these posts pop up on the newsfeeds of their followers, they could give someone the urge to buy a coffee from one of Starbucks’ locations.

Overall, it’s a great way to promote brand awareness.

It gets your name and image out there without costing you any money.

Use your story to promote UGC.

Launch a new product

Use Instagram story to reveal a new product to your customers.

You should obviously promote the release on other channels as well, but don’t forget about Instagram.

It will encourage your followers to stay connected and engaged with your brand.

They’ll know that if they continue to follow your profile, they will get instant access to new products.

Look at how Instagram has surpassed Twitter for marketing:

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Marketing experts have recognized how powerful Instagram’s platform is.

They are using it to generate profits.

Make sure you’re using all the features to your advantage, and don’t forget to mention new products in your story.

Run a sponsored story

If you’re willing to spend some money on social media advertising, you can create a sponsored story.

The story will appear in your target audience’s feeds.

In 2012, Facebook bought Instagram for $1 billion dollars.

If you want to advertise on Instagram, you go through Facebook’s platform.

Here’s a quick step-by-step guide to running a sponsored story.

Step #1: Select a primary marketing objective:

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What’s the goal of your marketing campaign?

I think some of the best options are:

  • engagement
  • lead generation
  • conversions

Consider those choices if you’re having trouble coming up with an objective.

Step #2: Create an advertising account:

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Before you can proceed, you’ll need to provide some more information.

Your personal profile may not be the same as your advertising account, so you’ll set it all up here.

Step #3: Focus efforts on your target market:


From here, you can start to narrow down some general information about the consumers you plan to target:

  • age
  • location
  • gender

Narrow your focus based on your brand’s audience.

If your company sells dresses and skirts customized for college sorority girls, you shouldn’t be including men over the age of 65 in this advertisement.

Be specific.

Facebook allows you to include more filters such as:

  • demographics
  • interests
  • behaviors

It gives you a chance to narrow down your audience so that it’s directly related to your brand.

Step #4: Come up with a budget and schedule:

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Your budget will determine how often your story gets run as an advertisement.

You can let it run continuously or select certain days to start and stop.

Make sure you compare these figures to your company’s marketing budget before you lock in a rate.

You get charged per impression or by post engagement, depending on what you select.

Step #5: Create your ad:


Select “Ad” from the bottom left corner of your navigation menu to access this screen.

From here, you can choose the format of your story.

For this example, I’ve selected a single video.

Single videos account for 25% of Instagram ads.

That’s it.

Those of you who have some money to spare in your marketing budget can take advantage of sponsored stories on Instagram.

While it’s not completely necessary for all businesses, it’s an option.


If you’re not using Instagram to promote your business, that needs to change right away.

But make sure you’re taking advantage of everything this platform has to offer.

Instagram stories are a great way to promote your brand and generate leads.

There are over 700 million people active on this platform each month.


This number continues to rise each year.

Use your Instagram story to offer exclusive discounts or promotions to your followers.

To increase brand awareness, see if another company will let you take over their account and post.

You can generate celebrity social proof by letting someone with a large following to take over your account as well.

Go live.

It’s one of the best ways to increase user engagement through Instagram story.

Give your followers a behind the scenes look at your organization. This will generate a more personal connection with your brand.

If you want to promote a feature on your website, e.g., a blog, give a preview of that content in your story.

You can also use Instagram story to promote user-generated content or launch a new product.

If you’re willing to spend some money, try running a sponsored story as well.

Do you think you’ll use more photos or videos to promote your brand through Instagram Story?

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The Most Powerful Writing Voice for 21st-Century Content

In the beginning was authority. From the earliest days of advertising, authority was one of the first strategies used to persuade the masses. Then, a lot of us started using this internet thing to talk to one another. There was some speculation that authority was becoming an outdated concept. But it’s funny how these things
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An Inside Look at the Best SEO Strategy You’re Not Using: Second-Tier Link Building

second-tier link building

All SEO experts know the power of link building.

It’s no secret that including links on your website, asking other sites for links to your pages, and creating content that is worthy of the powerful control+K helps your domain authority and SEO.

But is that all you can do?

What about those of you who are looking for new strategies to build SEO on your website?

You’ve already built up backlinks, optimized your images, and created high-quality content.

And now, you’re wondering what is left to give.

Well, look no further.

We’re going to discuss the secret strategy that far too few websites are using: second-tier link building.

What is second-tier link building?

Most of the strategies I mentioned above qualify as first-tier link building.

A first-tier link is a basic backlink. It links directly to your website from another website.

And there’s no mistaking its power. When a high-authority website links to your site, it essentially serves as an advocate for your content in Google’s eyes.

For example, this image depicts a first-tier link scenario.

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But a second-tier link is a little more complicated.

Instead of linking directly from an external piece of content to your website, a second-tier link goes from any website to the piece of content that links to your website.

I know. That’s a little confusing.

Let me explain.

Usually, second-tier links revolve around one singular strategy: guest blogging.

Here’s how it works.

You write a blog post for a publication that’s relevant to your website’s niche.

While you’re writing it, you include a backlink to your website either within the content itself or in the author bio.


You’re a smart marketer and you know the benefits of backlinking.

That’s no big deal.

Then, you run to all your social media accounts and share the guest blog piece after it goes live.

Congratulations. You’ve just engaged in second-tier linking.

Here’s an example that starts with Smart Blogger.

Mike Blankenship wrote this piece.

How to Write a Paragraph in 2017 Yes the Rules Have Changed Smart Blogger

In the article, at the bottom of his author bio, there’s a link to a website, Booktrep.

How to Write a Paragraph in 2017 Yes the Rules Have Changed Smart Blogger 1

Sure enough, if you follow the link, you’ll find that the website belongs to the same person who wrote the Smart Blogger article.

Booktrep Weekly Advice For Entrepreneurs From The Best Books On The Market Get notified when I publish new rundowns and receive email exclusive business ideas and life changing quotes

This is an example of a first-tier backlink. The link goes directly from Smart Blogger to Booktrep.

Here’s when the second-tier magic happens.

I saw a Facebook post from Aaron Orendorff sharing this same piece of content.

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That link right there on the Facebook post is an example of a second-tier link for Booktrep.

But this is just one example of a second-tier link.

The link in the social media post goes to the guest blog post, which is then linked to Booktrep. Make sense?

Remember that a second-tier link doesn’t just happen on social media. It happens on any online property when another source links to your back-linked guest post.

We’ll discuss some of the other ways this can happen within this article.

First though, let’s discuss the questions at the top of your list.

How do second-tier links benefit your SEO strategy and why should you use them?

Why should you use second-tier links?

Yes, second-tier links help your rankings. And we’ll talk about exactly how in a second.

But first I want to talk about some of the other ways that second-tier links benefit your website and your business.

Perhaps the most important thing that second-tier links do is generate traffic to your website.

When you write a guest post and include a backlink to your website, all the traffic that goes to that guest blog post has a chance of also going to your website.

How? When readers click on the link you included in the guest post.

In other words, traffic to your guest post is a win for the publication and a win for your website.

The top challenge for marketers is generating traffic and leads.

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Luckily, second-tier linking is perfect for doing just that.

Most publications will promote your guest blog article to their email list and social media channels.

But you can also help out the traffic-generation effort by scattering additional links throughout the Internet.

You can scatter them on your website, on other websites, or on social media.

Whatever the case, all of those clicks benefit your website to the same degree that they benefit the guest-written blog post.

With this in mind, even a guest blog post on a publication that uses no-follow links is worth your time.

Additionally, if your own website’s domain authority isn’t as high as the publication you wrote for, you’ll probably find it easier to promote the publication’s link.

To check a website’s domain authority, go here.

Website Authority Checker PR DA PA MOZ Backlinks

Enter the website’s URL and click the “I’m not a robot” box.

Website Authority Checker PR DA PA MOZ Backlinks 1

Then, you’ll see your domain authority score. This is on a scale from 1 to 100 where 100 is the best and 1 is the worst.

Website Authority Checker PR DA PA MOZ Backlinks 2

Compare your own domain authority with other websites in your field.

And determine if second-tier links might be better than first-tier links as a strategy for generating traffic to your website.

For many websites, they are.

Also, you benefit from the simple fact that second-tier links require you to guest blog for other websites and include your link in the content.

You can see a rise in traffic to your website as soon as you begin guest blogging, according to James Parsons.

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And the story is the same for any content marketer who commits at least part of their time to blogging on other websites.

Think about it this way. The more links there are out there to your website, the more opportunities there are for people to access your website.

Second-tier linking just creates another open door to your guest blog post and, by extension, to your website.

To better understand how second-tier links benefit your SEO strategy, think about this.

It’s a way to increase your own website’s domain authority.

Because you guest post on websites with high domain authority that are relevant to your own website’s content. Then you link those websites to your own.

It’s a chain reaction.


You’re telling Google that you and the high-domain-authority website are in a friendly relationship. And Google gets the message loud and clear.

Then, by generating traffic to that guest post with second-tier links, you’re increasing the domain authority of your website by increasing the trustworthiness of the backlink you included in the guest post.

The more high-quality links to a piece of content, the more that search engines trust the links within that content.

How do you build second-tier links?

Now we turn our attention to strategies you can use to build second-tier links for your website.

The first thing you’ll want to know as you start implementing your new set of knowledge on second-tier links is how to determine the number of second-tier links you’re generating.

Here’s how you can do that.

Go to Moz.

Open Site Explorer Link Research Backlink Checker Moz

Type in the URL for the guest blog post you wrote.

Open Site Explorer Link Research Backlink Checker Moz 2

Click “Search.”

Then, you’ll see some information come up. But the number you want to pay special attention to is the “Root Domains” count.

That Smart Blogger piece I mentioned earlier has 23 root domains.

Open Site Explorer Link Research Backlink Checker Moz 1

This means that there are 23 open-door opportunities across the Internet for people to access Booktrep through this guest blog post.

That’s a lot of extra potential traffic.

Now let’s look at all the ways you can build second-tier links.

Social media sharing

The easiest way to generate second-tier links is to share your guest blog content on your social media channels and to ask your friends to share it as well.

Since you’re not sharing a link to your own website, the post will naturally feel less invasive and more appealing to people who follow you.

Then, when people click on the link, they ideally won’t only check out the article, but they’ll also click on the link to your website as well.

That generates valuable traffic and increases your domain authority.

But, to make sure you get the most out of your social media shares, you need to understand the best times to post on each platform.

For Facebook, the best times are Thursday and Friday at 1 p.m.

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For Twitter, the best time is Thursday at noon.

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For Instagram, the best times are Monday through Friday at 2 a.m. or 5 p.m.

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And for LinkedIn, the best times to post are Tuesday, Wednesday, or Thursday at 5 p.m.

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If you want to generate more traffic to your guest post (and your website through your guest post), try and post at the best time of day for each social media channel.

Public relations

Once you’ve written an article for a high-domain authority website, there are a lot of other websites and blogs within your industry that would be willing to share and link to the article that you wrote.

To find these places that might be willing to build second-tier links for you, a quick Google search will suffice.

You can either search for your industry in general or the topic of the article you wrote.

Try “Content marketing tips,” for example.


Then, you can select any websites that you believe will find your guest blog content relevant to their own audience.

content marketing tips Google Search

Email these websites with something like this.

How to Ask Bloggers for Backlinks and Reviews

This works great for any type of outreach. In this case, though, the [my product] is your guest post.

The more second-tier links you build to your guest post content, the more traffic you’ll generate to your own website.

So have your public relations specialist find and email any websites that will enjoy sharing your guest piece with their audience.

Or do it yourself.

You can also consider creating an easy-to-share infographic for your guest article so that it will be easier for other websites to share and link to the content.

However you do it, asking for second-tier links from high domain authority websites is an easy way to generate traffic to your website. It’s an absolute must if you’re serious about your SEO strategy.

Link to the guest post from your own website

Another second-tier link strategy that you don’t want to forget about is linking to the guest post from your own website content.

But why would you do that?

After all, the people who visit your website are already familiar with you and their traffic won’t necessarily provide any extra benefits.

In other words, if the strategy is traffic generation, why would linking to your guest post benefit your website?

Well, with traffic generation, it wouldn’t.

It wouldn’t help directly, at least.

What it will benefit, though, is your guest post’s rankings. And that can generate more traffic to your website.

If your guest post ranks well on Google, then more people will see the backlink to your website and potentially click on it.

The link doesn’t need to be anything extravagant. It could even be something as simple as this.

What Type of Backlinks Does Your Business Really Need Right Now

This link on my website leads to a piece I wrote on Quick Sprout.

7 Lessons Learned from Publishing 300 Guest Posts

So why did I make sure to include this link?

I did it because I know that it will help the Quick Sprout article’s domain authority.

And if that domain authority increases, so too does visibility of my backlink to And with it, traffic to my website.

This strategy is far too simple to ignore. It will take you a maximum of 30 seconds to include a link to your guest blog post, and the payoff is well worth it.

Guest blog again… and again… and again…

I thought I’d end with the best way to build a second-tier link strategy: Keep guest blogging.

With more guest blog posts, you can generate more traffic to your website with second-tier links.

Strategically link each guest post to a few of your other guest posts and then to your website as well.

Each time you publish a new guest post, share it on social media, ask for links to it on other high domain authority websites, and link to each one from your own website.

And voilá! You’ll be able to compete with even the most lucrative SEO websites.

But there’s a problem.

The best way to optimize your second-tier link building strategy is also the most time-consuming.

Writing the posts. It can take a lot of time to write guest posts for different publications.

If you don’t have time to keep writing blog posts for publications on your own, you could consider paying someone to do it for you.

The benefit of all those second-tier links will likely outweigh the cost for your business as long as your website and content convert effectively.

Just want to write them yourself?

Keep in mind that you don’t have to write one every day. Of course, the more you write, the better your SEO and traffic generation.

But some guest blogging is better than none.

You could challenge yourself to write one or two guest blog posts every month and then have those guest blog posts link to each other.

That will build up your second-tier link strategy while also linking directly to your website.

After just a few months, you’ll have a massive amount of first- and second-tier backlinking action at your disposal.

And as the number of guest blogging increases, so too does traffic to your website.

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There is one side note worth mentioning, though, for when you’re guest blogging.

While you want to write content that in some way relates to the content on your own website, you don’t want to write content that directly competes with your own website’s SEO strategy.

In other words, you might want to think twice about writing a guest blog post that is trying to rank for “Content Marketing Agency” if your website is trying to rank for that same keyword.

Don’t create unnecessary SEO competition for your website to battle against.


Right now, first-tier links are all the rage.

Everyone wants to build backlinks to their websites by guest posting and creating high-quality, share-worthy content.

But what a lot of these websites don’t do is use second-tier link building to make the most out of those first-tier links.

After all, that’s why second-tier link building is so effective. It doesn’t build any new backlinks to your website, but it does make the most out of the links you’ve already created.

In other words, second-tier link building is a great way to drive traffic to your first-tier links and, ultimately, your website.

And now that you understand what second-tier linking building is, why it’s effective, and how to do it, you can start creating a strategy of your own to benefit your website’s SEO and traffic.

Simply share all of your guest posts with backlinks to your website on social media, ask for shares from other publications within your industry, link to the guest post from your own website, and guest blog again and again.

With these tips, you’ll be generating more traffic and leads while slowly increasing your website’s domain authority.

Still think first-tier links are better than second-tier links?

Well, first-tier links might be the cart, but second-tier links are the wheels.

What strategy do you use to build second-tier links?

The post An Inside Look at the Best SEO Strategy You’re Not Using: Second-Tier Link Building appeared first on Neil Patel.

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