How to Get Your First 1,000 Snapchat Followers in 30 Days


get snapchat followers

Snapchat is the red-headed stepchild that everybody loves to pick on. The platform that everyone loves to hate.

But the truth is, Snapchat is an invaluable tool for growing just about any business or personal brand.

It’s the cornerstone of candid, natural content creation in the real world.

And trust me, that content type is seriously lacking.

While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural.

And it doesn’t hurt that 178 million people are active on that platform every single day, let alone their total monthly active users.

Snapchat users spend an average of 30+ minutes on the app daily, opening it more than 25 times in a single day.

That engagement is almost unheard of.

The social platform may take a bunch of heat from critics who compare it to Instagram’s astonishing 800 million monthly active users, but they’re dead wrong.

And while the two platforms may be similar, they can be used in dramatically different ways.

Snapchat isn’t Instagram, and Instagram isn’t Snapchat.

Here’s how to leverage Snapchat for business and personal branding to get your first 1,000 followers in 30 days.

Invite contacts & share your QR code on social and email.

The first step in gaining easy followers on Snapchat is leveraging your existing contacts and connections.

These will be the easiest followers you can get because chances are, they know you and will follow you back instantly.

Since Snapchat connects to your phone, you can easily allow it to access your contacts and social media platforms.

That means you can instantly add selected contacts or Facebook friends with just a few clicks.

When starting up your Snapchat, head to your profile and click on the “Add Friends” button:

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From here, select the “Contacts” menu and click “Find Friends” to allow Snapchat access to your contacts and social profiles.

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Then navigate back to “Add Friends.” In this section, Snapchat will have a long, curated list of everyone you can add with one tap.

Now just sit back, relax and wait for your friends and family to follow you back.

With this simple move, you should be able to secure a decent amount of followers to get the ball rolling.

Next, you can use the existing followers you have on any other social platforms to spread awareness of your new Snapchat profile.

One of my favorite examples of this technique being perfected is from Gary Vaynerchuk. On his Twitter, he’s amassed over 1.6 million followers.

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And while that amount of followers and traction won’t be the case for you and me, other social platforms that you have are perfect places to promote a new one.

Why? Because people don’t just use one social platform. They use multiple.

Chances are, your followers on Twitter, Facebook and Instagram use Snapchat. Maybe not all of them, but some of them surely do.

To take advantage of this, Gary Vee promotes his Snapchat account using his unique QR code and direct instructions:

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With Snapchat, you can generate a unique QR code that is shareable to anyone you send it to.

This makes it extremely easy for users to follow you. All they have to do is save the image, open Snapchat and import the picture.

To find your own Snapchat QR code, head to your profile on the mobile app and click on your profile name and image:

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This will bring up a menu of three choices:

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First, you can either share your Snapcode directly from your profile via email, text or social media.

But, for this step, I personally recommend that you simply save your Snapcode to your camera roll.

Let me explain why:

If users are newer to Snapchat, they might not know how to add you via the QR code function.

That’s why Gary Vee used instructions on his Twitter post about Snapchat:

To make the process easy and ensuring he gets the maximum carry-over of followers from each social platform that he shared the graphic on.

So for this step, select “Save Snapcode to Camera Roll.”

One of my favorite tools for creating fast graphics is Canva. Taking that newly created Snapcode from your camera roll, you can import it directly into Canva and create a graphic for social media.

Let me show you how:

First, fire up Canva and select the generic “Social Graphic” template.

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In the image editor, head to the “Uploads” section and upload the Snapcode that you downloaded previously:

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You can then choose from pre-made Canva templates for a design that fits your branding.

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If you don’t want a pre-made template, you can always edit your own using more uploaded content or background colors:

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In just a few minutes of editing and tweaking, I created this simple graphic to post on social channels that will drive tons of easy follows:

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When creating your graphic, be sure to include simple instructions to reduce any potential friction by adding you.

Now take your graphic and spread it on your most active social channels.

Once you’ve done that, you can move onto your email list as a secondary way to drive social follows.

The key here is to provide incentives to following your Snapchat. You have to make it worthwhile for users.

If you don’t incentivize, you likely won’t get follows. Why? Because the offer has to be mutually beneficial.

If you are focusing on personal branding, can you offer them free content or a coupon for your online course?

If you sell products, can you offer them a 5-10% discount?

You get the point:

Use discounts, coupons or content to reward your loyal fans for following your Snapchat account.

Let’s recap your steps to get you tons of followers fast:

  1. Invite your contacts: this is an easy win. A quick way to get potentially hundreds of followers.
  2. Share your QR code: using Canva, craft a beautiful graphic with your Snapcode and use it on social media to spread the news.
  3. Email your subscribers: using that same graphic, email your subscribers with an incentive to bring in loyal followers who will buy from you.

Use Bitmoji and Augmented Reality to create viral content

Snapchat is a highly engaged platform. People spend a ton of time on the app daily. While that’s a great opportunity to capture attention, it also poses some serious challenges:

  • Saturation: thousands of companies and brands use Snapchat, posting daily with excellent content. Topics have been covered from end to end, making viral content hard to create.
  • Competition: With so many brands using Snapchat, getting attention is harder than ever, despite engagement being through the roof.

Luckily, Snapchat has a few tools up their sleeves that have shown serious potential for crafting viral content, even if your brand isn’t well-known.

Bitmoji is a key addition to Snapchat that has become a cornerstone of content.

Bitmoji allows you to customize a virtual avatar that looks exactly like you.

It can be used on your Snapcode, in actual snaps and photos and even messaging across Snapchat or other social platforms.

In 2016, Snapchat acquired Bitmoji’s parent company, Bitstrips, for nearly $70 million.

Bitmoji consistently ranks as a top application on mobile stores for iPhone and Android.

It’s safe to say that Bitmoji is catching fire and users are loving the customization. According to a ComScore study, Bitmoji has increased its unique user base by 5,210% since 2015.

Its ease of use with Snapchat makes it widely popular. Users are able to simply take a selfie and Bitmoji instantly builds a potential avatar for them:

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Once in the app, you can edit everything from your hair color and style to clothing and even eye color:

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The real big win with Bitmoji comes in the form of creating more dynamic content on Snapchat.

For example, you can easily integrate Bitmoji shots into any photo you take:

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You can use the search bar to find relevant Bitmoji scenarios. Everything from specific foods to events and keywords will bring up new Bitmojis.

Setting up Bitmoji is extremely easy and can only improve and aid in your content creation.

To get started, download the application on your phone and connect the two.

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From here, Bitmoji will prompt you to connect to Snapchat. Begin editing your avatar and it will quickly populate to your Snapchat profile, giving you new avatars to use in any photo you send to friends, followers and your story.

Using BitMoji can also aid in the use of augmented reality features on Snapchat. And the AR features of Snapchat are already proving to be viral.

You might remember seeing the dancing hot dog meme that blew up the Internet in 2017:

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That originated using Snapchat’s AR developing tools.

Now brands are creating their own Snapcodes that unlock in-app AR features, allowing any user to create viral content:

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That single hotdog AR character was shared more than 1.5 billion times in 2017.

It’s safe to say that augmented reality features are making content much more engaging.

So, how do you get started?

It’s easy. On your Snapchat, head over to take a new Snap, but click on the smiley face button next to your camera button:

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This will instantly bring up a scrollable menu of augmented reality features that you can use for any photo:

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Use these new and constantly updating AR features to create the most engaging, funny, viral content you can.

Run an interactive Snapchat giveaway

Everybody loves a good giveaway.

I mean, who doesn’t like getting free things?

It’s no secret that giveaways can have a huge impact on driving sales, followers or email list subscribers.

Don’t believe me? Let me give you a few examples.

Brian Harris of VideoFruit ran a contest in an attempt to increase his own email list for sales. Using a giveaway plugin, he grew his list by 2,200 subscribers in just seven days.

Josh Earl of SublimeTextTips grew his email list by 187,000. He started with a mere 5,500 subscribers, growing it by 3,400%.

Now I know what you must be thinking:

Did he offer to give away a new car?? A new house?

Not even close. The total prize value of his giveaway was less than $100.

You don’t have to give away your life savings or a dream house to benefit from a giveaway.

Simply providing value to your target audience can result in tons of engagement.

According to a report by Business Insider, a survey of 1,600 college students found that 58% were more likely to buy from a brand when receiving a coupon code or discount on Snapchat.

Giveaways aren’t only for email lists or blogs. Snapchat giveaways can lead to massive increases in sales.

GrubHub recently conducted a Snapchat giveaway/competition, giving away a $50 gift card to the winners:

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Nearly 33% of their followers on Snapchat participated in the competition. But not only did existing customers benefit, tons of new traffic flooded in.

They grew their already huge following by 20% from the giveaway.

Taco Bell has followed suit, creating small trivia games in which followers and new users can win gift cards:

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The proof is in: Snapchat giveaways can result in big success when it comes to pleasing your current follower base and even growing it by reaching new interested users.

Consider creating a giveaway directly on Snapchat and promoting it on other social channels.

You can even partner up with other popular influencers in your niche to co-promote the giveaway.

Some of my favorite Snapchat giveaways have followed these themes and ideas:

  • Local-based scavenger hunts
  • Trivia questions
  • Photo or hashtag contests

Try putting those to the test on your Snapchat to see which generates the best ROI.

Another technique that I’ve used before with great success is using a third-party source to host your giveaway.

Using Gleam, you can ensure that all entries to your giveaway follow your Snapchat account.

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Gleam works with hundreds of account integrations from social to blogging and your website.

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Through intense verification methods, they confirm that users follow your directions to be entered, ensuring that all giveaway or contest entries complete the rules.

Getting Snapchat followers is incredibly easy using Gleam. You can promote the link on outside platforms to reach wider audiences.

Meaning you don’t need to host the giveaway or contest only on Snapchat. With this method, you increase your chance of reaching a broad audience rather than just your current Snapchat following.

Plus, making an account with Gleam is free.

Once you sign up, you can get a giveaway live in just minutes. When it becomes live, you have a unique link that you can share with anyone:

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Using a multi-entry system, Gleam will collect all of the data and automatically choose a winner for your giveaway when it ends.

It takes out all of the stress of managing typical giveaways that can get out of hand fast.

Want more followers on Snapchat? Consider running a giveaway.

But be sure that your giveaway prizes relate directly to your target audience. You don’t want to bring in thousands of followers that don’t like what you post on a daily basis.

For example, if you run a blog about jewelry, give away a piece of your jewelry. Provide value that attracts the audience you need.

Create engaging blog-style stories

Getting followers and keeping them takes more than giveaways. It also requires consistently great content to keep people entertained and following.

If you can’t consistently create content on Snapchat, you might not reach your follower goal.

Just recently, Snapchat announced that the Discover page would have fundamental changes.

Now, you can see popular content from those you follow and content that’s similar or even content that your friends follow.

This provides an excellent opportunity to capitalize on more followers. All you have to do is focus on creating the best content you can.

One of my favorite examples of content that keeps users engaged and coming back for more was from the 2018 Pyeongchang Olympics on Snapchat:

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Their Snapchat news story used a listicle style post to drive tons of clicks:

14 Secrets Olympians Won’t Tell You.

When you scroll on each page, you get to see one of the 14 different secrets:

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Clicking on the right-hand side of each page brings users to the next secret, keeping them on the edge of their seats waiting for more.

One of my favorite aspects of the story was how it was leveraged to drive website traffic using a simple call to action:

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With Snapchat’s swiping capabilities, you can link full articles from each slide.

Meaning you can tease content and stories on your Snapchat, but ultimately use those social visits for sales or leads on your site.

If you are struggling to find ways to create engaging stories like this on Snapchat, try thinking of them as a blog post.

You can even repurpose your blog content into new Snapchat stories.

For example, this recent post I wrote on Excel hacks could easily be broken down into seven different slides for my Snapchat story:

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Take a look at any recent blog posts or pieces of content you’ve created.

Analyze them to see how you can split them into different slides for a Snapchat story. If you want to cover new topics, let Google do the work for you.

Searching for almost any topic on Google will give you multiple sub-topics to cover. For example, take a look at this search I did regarding the Olympics:

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Notice the “People also ask” box? It gives me four topics instantly that I can use for a Snapchat story.

Each slide can cover a different question relating to the topic, giving you tons of content to work from.

You can bring up these topics with most Google searches. Cover topics that you know a lot about, or use them as an opportunity to research and share the news with your fans.

Create story-driven content that keeps people engaged and coming back for more.

Copy content ideas from the Discover page

When all else fails, competitor research should be your go-to technique for content ideas.

You can see what works and what doesn’t without taking the risk yourself.

Instead of spending hours on content creation that doesn’t drive follows, search existing popular content.

The best place to gather more information on content ideas is from the Discover page on Snapchat:

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While some of the content on the Discover page contains paid placements, it still gives you an idea of what content succeeds.

Look for stories on the Snapchat Discover page that are labeled “Popular Story.” These are unpaid, organic posts that are gaining traction.

Mimic their style, tone, and ideas with your own spin.

Conclusion

Snapchat. The platform that critics and once-loyal users love to bash.

With Instagram stealing the show, Snapchat has taken a backseat. It’s often put down and given negative press when compared to Instagram.

Instagram’s user base is more than 4x the size. But that doesn’t mean Snapchat can’t be used for business and personal branding.

In fact, its platform has amazing engagement. People log in nearly thirty times each day.

This opens the door for capturing tons of new followers who love using the application.

But getting your first 1,000 Snapchat followers isn’t easy. Following someone on Snapchat is harder than platforms like Instagram or Twitter.

To combat this, share your QR code on social media platforms to spread it like wildfire. Send it to your email list and provide incentives for people to follow you, like a five or ten-percent discount or free content.

Start populating your account with viral content using BitMoji and augmented reality features. These additions to Snapchat are proven to increase engagement.

Run interactive Snapchat giveaways directly on the platform, or use third-party services to drive follows on your most popular platforms.

Then create engaging stories like the Olympics so you can keep people coming back for more. If all else fails, search for content ideas on the Discover page to boost your traffic.

Snapchat isn’t dead. It’s alive, and the user base is active. Follow these tips and you’ll be on your way to 1,000 followers in just a month, growing your brand and credibility in the process.

How do you plan to use Snapchat to gain more followers and build your brand?

The post How to Get Your First 1,000 Snapchat Followers in 30 Days appeared first on Neil Patel.



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15 Ways to Use Snapchat for Your Business


The days of Snapchat being used solely for sending pictures between friends are over.

This social media platform has evolved. Your company can’t afford to ignore the impact that this marketing channel can have on your business.

It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen Z use Snapchat as part of their daily routine. Plus, 51% of this group use Snapchat roughly 11 times each day.

While Snapchat definitely has a reputation for being used by teens, their market penetration is starting to hit young adults and older generations as well.

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So Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. But keep an eye on these trends as older generations may continue adapting to this platform.

In Q4 of 2017 Snapchat hit 187 million active daily users. The platform has seen more than an 18% growth rate in terms of daily users in the last year.

There is no sign of a slow down, and I expect these marketing trends to continue in the future.

So, what exactly does this mean for your business?

It’s great news. You now have another viable marketing channel to engage with your customers.

But this may be intimidating or confusing if you’ve never used Snapchat before and don’t know how to apply it to your business.

Fortunately, you’re in luck. I’ll show you the top 15 ways to use Snapchat for your business.

1. Post to your story often

Once you’ve created a Snapchat account, you need to make sure that it’s active. So the best way to approach this is by adding content to your story on a daily basis.

Anything you post on Snapchat will disappear after 24 hours. So posting content often will keep your brand fresh in the minds of your followers.

Just don’t go overboard. Posting 20 times in one day isn’t effective.

That’s because people will just skip through your posts. Depending on how many people a user follows on Snapchat, they’ll have lots of stories to view each day.

But that doesn’t mean that they are going to watch every single post in its entirety.

According to a study conducted by Snaplytics, engagement drops by 36% once users reach the fourth snap of a story. They also discovered that roughly 80% of your followers will see your post about 4 or 5 hours after it’s been added to your story.

What does this mean for you?

Based on these numbers, I’d recommend updating your Snapchat story about three times per day, every four or five hours.

This will help keep your engagement high and prevent your followers from skipping through your content.

2. Promote your Snapchat account on other marketing channels

In order for your Snapchat strategy to be successful, you’ve got to get followers first.

Rather than trying to come up with followers out of thin air, try to target users who are following your business account on other platforms.

Look at how People Magazine uses this strategy in their Instagram bio.

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This is really important for you, especially if you just created a Snapchat account for your company. Nobody is going to know that you have an account unless you tell them.

In addition to Instagram, you can promote it on your Facebook and Twitter accounts. You can even work this promotion into your YouTube videos as well.

Tell your email subscribers to follow you on Snapchat and pitch it on your website too.

The more channels that you promote it on, the greater chance you’ll have of getting more followers.

3. Create a sponsored lens

People love to use Snapchat filters and lenses.

It’s estimated that sponsored filters are seen by 16 million users each day. These filters are just a way for people to take creative photos.

Snapchat has plenty of them built directly into their platform. So instead of just taking a basic selfie, users can make the image black and white, apply a filter to make their eyes abnormally large or even make their nose disappear.

Some of these filters for video snaps can even change the pitch of your voice.

All of these were created to make users have more fun. They’ll send a snap to their friends with one of these filters because it’s entertaining and often humorous.

But now businesses can create a sponsored filter as well. Gatorade used this strategy during Super Bowl 50 and it turned into one of the most successful Snapchat campaigns on record.

If you’ve ever watched the Super Bowl, you know it’s tradition for the winning coach to get Gatorade dumped on his head by the players. So Gatorade created a sponsored filter during the game that would simulate Gatorade getting dumped on the user’s head.

The filter had more than 165 million views and increased their purchase intent by 8%.

Here’s another example from Taco Bell to show you what these filters look like.

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As you can see, the filters themselves are silly, but they definitely create brand awareness and help you create engagement.

The only problem with this strategy is that it’s expensive. If you want to create a filter during a holiday or special event, such as the Super Bowl, you’ve got to be ready to dish out between $100,000 and $750,000.

That cost will keep your filter active for 24 hours. But if you can afford it, the return on your investment can be huge.

The Taco Bell filter above was viewed 224 million times. The average user spent 24 seconds playing with the lens before sharing it with friends.

4. Let social influencers takeover your account

Another great way to get more followers and increase engagement is through social proof of concept.

Celebrities and other influencers already have a steady following on social media. Take advantage of that.

If you allow someone else to takeover your Snapchat account, you can expose your brand to a much wider audience. Some of these people may not even know that your company existed until they saw an influencer talking about it.

You may need to pay for an influencer to do this unless you have some kind of other mutual agreement or common interest in whatever you’re promoting.

Here’s a great example of what I’m talking about from iHeartRadio.

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They allowed singer Hailee Steinfeld to takeover their account. As a result, she promoted the takeover to her fans on social media.

Hailee has over 933k followers on Twitter and more than 8 million Instagram followers. This is great brand exposure for iHeartRadio, especially because she is directly related to their industry.

That’s important for you to keep in mind as well. You may find a professional basketball player with 10 million Instagram followers, but if sports aren’t related to your industry, their followers may not be relevant to your company.

5. Feature user-generated content

Ask your followers to send you pictures and videos of them interacting with your brand or using your products.

Then you can repost this content on your Snapchat story.

A great way to encourage user-generated content is by running contests and similar promotions.

GrubHub used this strategy on Snapchat a few years back. Their campaign was a huge success.

They ran a contest called “SnapHunt,” which lasted for a week. Every day they posted a new challenge. A winner was selected for each challenge and won a $50 gift card.

During this contest, GrubHub’s followers grew by 20%. Furthermore, 30% of their followers participated in this contest.

So it’s safe to say that engagement was high.

6. Offer discounts and promo codes

Not sure what to post on your story?

When in doubt, give your followers something that they can actually use. Send out discounts and other promotional offers via Snapchat.

This strategy will also help you drive sales and increase conversions. KIND used this strategy to offer their Snapchat followers 15% off of a purchase.

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When you’re posting on Snapchat, you’ve always got to keep the overall goal of your company in mind. Don’t get distracted with all of the other bells and whistles.

You want sales.

Offering discounts is a great way to accomplish this.

7. Takeover another account

Earlier we talked about letting someone else take over your Snapchat account. But another effective strategy is taking over another account yourself.

When someone else takes over your account, you’re relying on that person’s followers to add you on Snapchat to view your content.

But when you take over an account, the audience won’t have to do anything. It will be your job to convince them that they should be following your brand.

So make sure your content is engaging.

Even if they don’t add your Snapchat account, you’ll still be able to create brand awareness with a new audience.

8. Promote a new product

Keep your followers up to date with any exciting news from your brand. A new product launch is definitely worth mentioning.

Even if your product hasn’t launched yet, you can build hype and anticipation, so consumers are ready for it when your product finally gets released.

Here’s something to take into consideration. How often do people visit your website? I’m willing to bet that the average consumer isn’t checking your website on a daily basis for any updates.

But they are checking Snapchat every day.

Just because you’re promoting a new product launch on your website, it doesn’t mean that people will see it. That’s why you’ve got to take advantage of other marketing channels.

Here’s an example of a new product promotion via Snapchat from McDonald’s.

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Try to follow their lead the next time you want to tell your followers about a new product or service.

9. Provide exclusive access

It’s obviously unreasonable to let your social media followers to just walk right into your office and check things out.

But with Snapchat, you can give them that same exclusive feeling by providing them with behind-the-scenes content. Show your followers what it’s like in your office or production facility.

If you’re at an event, take snaps of some of the action backstage.

This type of content will keep your followers engaged because it makes them feel like they are getting VIP treatment.

10. Reply to your followers

The majority of your Snapchat strategy should be focused on uploading content to your story. However, that’s not the only way to engage with your audience.

Followers may reply to your story and send you direct one-on-one messages as well.

On other social media platforms like Facebook, Instagram, or Twitter, everyone can see if you’re responding to followers or not.

But on Snapchat, only you and the person sending the message know if you’re responding. So it’s easy for companies to just shrug these off and ignore them.

Even though everyone can’t see it, you should still make an effort to reply to your followers.

Getting a personal response from a brand will make the user feel special. Ignoring their message shows them that you don’t care about what they have to say.

68% of customers say the reason why they stop using a particular brand is if they don’t think that the company cares about them.

You can easily avoid this by simply responding to those private messages.

11. Post relevant content

Your snaps shouldn’t just be mindless images of your products. You can use this platform to show your audience that your brand is aware of various topics.

You could talk about charities or any type of social awareness that your business is involved with.

Here’s an example from Dove. They used their platform to discuss self-esteem issues.

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Their Snapchat story featured interviews with 30 women and various psychologists. They wanted to have an open discussion about self-esteem issues to help women enhance their own self-images.

As a result, the campaign had more than 130,000 views.

Just make sure that you tread carefully when you’re approaching something like this. It’s best for businesses to say away from issues involving race, religion, politics, and other controversial topics.

12. Promote an upcoming event

If your company is hosting or attending some kind of meeting or event, tell your audience about it.

Depending on what kind of event it is, you could even try to get your followers to come and show their support.

67% of people are more likely to purchase tickets to an event after watching a similar event on a live video stream.

While Snapchat technically isn’t live video, it’s pretty close. So you can figure that the percentage of people interested in the event will be similar.

13. Drive traffic to your website

Snapchat recently introduced a new feature that allows you to add links to your story. To do this, simply take a photo or video using their camera as you normally would.

Then click the paperclip icon before adding it to your story.

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Now you can add a link to your post. Users will have access to the link if they follow the prompt at the bottom of your story advising them to “swipe up.”

This is a great way to increase your website traffic.

14. Inform your followers about an important milestone

Keep your Snapchat audience informed about important dates for your company.

Is it your 10th anniversary? Is it your CEO’s birthday?

You can even talk about other milestones like getting your 10,000th follower on a certain social media platform.

All of these are great excuses to post on Snapchat. It’s a nice break from the same boring posts that get shared on a daily basis.

15. Mix it up

This piggybacks off of my last point. You don’t want your content to be boring.

Lots of the tips that we’ve discussed so far are definitely useful and should be applied to your Snapchat marketing strategy. But with that said, don’t just pick one or two and use the same ones every day.

You’ve got to keep things interesting.

If your followers aren’t entertained, then they’ll stop following you. Once that happens, it won’t be easy for you to market to those people again.

You can avoid this by keeping your content fresh.

Conclusion

Snapchat is growing in popularity. If your company doesn’t have a Snapchat account, you need to create one ASAP.

But once your account is active, you need to get followers and keep them engaged.

Overall, you want to make sure that your Snapchat marketing strategy makes your business better. In addition to creating brand awareness, you want to drive sales as well.

Whether Snapchat is new for you, or you’re just looking for a fresh insight to spice up your existing Snapchat marketing campaign, the tips that I’ve outlined above are a great place to start.

Use this guide as a reference for increasing engagement on Snapchat.

What tactics are you using to connect with your followers on Snapchat?





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17 E-commerce Conversion Hacks That’ll Double Your Conversions


ecommerce conversion hacks

I want to let you in on a little secret. Your e-commerce site is just one in a sea of 47 billion websites currently swimming around the Internet.

Billion. With a ‘b.’

This includes roughly 1.3 million e-commerce sites. And that’s just in the United States.

Sites like yours that are trying to get product and content in front of the right people, to get people to opt-in, engage, or buy.

Out of those e-commerce sites, just a little more than 650,000 earn less than $1 million from web sales.

I know, “less than $1 million” is an overly broad measure.

Given that average conversion rates are between 2-3%, I believe it.

So if you want to compete, you need to stand out.

These 17 e-commerce conversion hacks will help you double your conversion rates and have you fist-pumping with your sales department in no time.

1. The need for speed

Two seconds.

If your site takes longer than two seconds to load, 53% of your customers lose interest.

Even a delay of a single second can result in a 7% reduction in conversions. For an e-commerce site making $5,000 per day, a 1-second delay could potentially cost you $125,000 in lost revenue.

speed

It’s true. There are few things more frustrating than waiting for a website to load in today’s age of instant gratification.

Here are a few things you can do to make sure that you’re not leaving money on the table because of your site’s performance.

1. Test your speed. Use Google PageSpeed or even something like Pingdom to figure out your site’s baseline speed.

insights

If you don’t know where you are, you can’t go where you need to go.

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2. Check your hosting plan. If your site host offers different hosting levels, make sure that you’re using a higher performing version.

hosting

The extra money it may cost will be worth it if you drop the load time and increase conversions, right?

3. Optimize images. There are so many tools out there – both free and paid – that can be used to optimize your images for web and mobile.

Kraken has plans that start at $5/month. TinyPNG is free.

If you’re not into online tools, you can download RIOT for a free desktop option.

No excuses. You have to make sure that your images aren’t killing your site’s performance.

2. Make SEO and CRO your friends

Keyword optimization does so much more than drive traffic to your page.

When you use SEO and CRO together, you can increase both traffic and conversions.

This is ideal for an e-commerce site. And you don’t have to sacrifice one for the other.

SEO (search engine optimization) optimizes content for search engines to get your site ranked higher.

CRO (conversion rate optimization) optimizes content for users and customers with the goal of driving them to complete the call-to-action.

But marrying the two isn’t always easy.

I’m sure you’ve seen some content that’s nearly unreadable due to SEO attempts. The sole purpose of sites like this is to drive traffic, forget user experience.

To optimize for both SEO and CRO you really only need to change three things that impact Google’s ranking algorithm – keywords and on-page SEO, content quality, and user and usage data.

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There are a ton of keyword research tools available to help improve your SEO and get visitors to your site. Here are just a few:

And now that you have more visitors making it to your site, you need to use these CRO tools to make sure that your on-page copy is built for conversion:

Take the time to craft the best copy you can – you’ll be rewarded with conversions.

3. Go responsive

Responsive design means that your site will automatically “respond” to fit the device a visitor is using.

If done right this will enhance the user experience by minimizing the need to resize, scroll, or pan.

Pages need to load quickly, and visitors need to be able to do what they want to do on your site on their mobile.

Adopting a “mobile-first” site design strategy for your e-commerce site is key.

And, since Google is moving to mobile-first indexing, your site will have to take a mobile-first design strategy or be lost in the rankings.

In fact, it’s estimated that mobile e-commerce will account for 50% of the market by 2020. You simply can’t afford to ignore mobile users.

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Despite this, conversion rates lag behind desktop conversion rates.

Why? Sites aren’t optimized for mobile e-commerce.

Check out the difference:

optimizednot optimized

Start by targeting smartphone users over tablet users. Smartphones are the preferred device for mobile shopping and account for nearly 70% of all mobile transactions.

If you reach a crossroads where you have to choose between smartphone optimization versus tablet optimization – target those smartphone users.

If there are still tablet users who aren’t picked up in your mobile optimization for smartphones, you can get them later.

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Don’t lose a customer to another site because they embraced mobile e-commerce and you didn’t.

4. Improve your copy

The Internet is a visual place.

But you still need to create some stellar copy.

Copy tackles three of the biggest challenges faced by an e-commerce site: informing visitors, driving action, and fostering relationships.

FreckleTime increased conversions 2.4x through stronger copywriting.

copynewold

crimprove

Of course, you need people to actually read your copy, which is apparently no small feat.

Based on an eye-tracking study by Neilsen Norman Group, it’s likely that the vast majority of your visitors will scan your site, and not actually read it.

The typical scanning pattern is an ‘F’ shape.

useit

Your copy should be engaging and formatted in a way that will capture the scanners.

Keep pertinent information towards the top of your piece and use subheadings that allow your scanners to easily identify the sections that are important to them.

subhead

Another easy way to improve your copy is to write with your target customer in mind.

And if you haven’t created customer personas, you need to stop everything and do that right now.

personas

You can also make some updates to your word choices for a quick copy improvement.

Use words that evoke a strong response and invite action from your visitors. Words like “stunning” or “mind-blowing” are much stronger than using a word like “cool.”

5. Go visual

Yes, I realize that I just told you to improve your copy, but I also said that the Internet is a visual place.

Include several high-quality images of your products. These images will provide perspective to visitors and so include shots of your product solo and in use.

If you really want to make an impact on potential customers, include video.

Kelty is outstanding at using videos in their product marketing and they double as product guides, provide useful information on how to set up tents, camp furniture, and other outdoorsy items.

tenttablecampbed

A short product video gives customers a chance to see the way your product moves.

It also gives you a chance to use voice to convey genuine excitement and passion about the product without relying on exclamation points.

6. Smooth navigation

Do not reinvent the wheel when designing navigation for your e-commerce site.

You want your visitors to have a smooth, seamless experience on your site, and you want them to be able to find what they’re looking for.

Your search bar must be prominent.

On average, 30% of e-commerce site visitors will use the site’s search functionality. And, more importantly, visitors who find what they’re looking for become customers.

sitesearch

Site navigation is most commonly located along the top or along the left side of desktop sites.

reinav

mammoth

For mobile sites, it’s common to see a “hamburger” menu (the icon with three lines) in the top left corner.

hamburger

But let’s talk categories for a minute.

There shouldn’t be a single place to find a product that can fit into multiple subcategories.

If a visitor is looking for a Fitbit in “wearable technology,” but you only have it listed in “fitness trackers” then the visitor may assume that you don’t carry the product.

And, then they might leave and never come back.

Your e-commerce site builder or plugin should offer relatively painless ways to do this.

WooCommerce provides information about managing product taxonomies in their product documentation.

Different e-commerce site builders and plugins have different analytics included, so check out the documentation for the specific tool you’re using.

And always, always check your site’s internal search data.

This can provide invaluable information about what visitors are searching for and how they’re navigating your site. Of course, you also have to make site improvements based on the data.

7. Provide social proof

If people are buying your products, let everyone else know. People want to buy products that others are using and enjoying.

People read and trust online reviews and testimonials. 92% read online reviews and testimonials when considering a purchase.

testimonials

And 88% trust online reviews as much as personal recommendations.

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You can also tap into a potential customer’s “fear of missing out” by including them.

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Each of these will lend credibility to your site and your products.

Social share buttons with a counter are another way to show social proof.  These encourage likes and shares.

A word of caution, though. If people aren’t liking and sharing, do not include a count showing that.

Showing off too few likes and shares can have a negative impact (it’s considered negative social proof).

The purpose of social proof is to show that your products are being purchased, used, and enjoyed. Low like/share numbers could make potential customers bolt.

8. Simplify the checkout process

First and foremost, offer a guest checkout option.

I know it’s great to get registered customers on your site, but with more and more people using smartphones to make purchases it sometimes just isn’t feasible to register.

Sometimes all they want is to buy some leggings.

Over a third of the people who abandoned carts in 2016 did so because they didn’t want to create an account or had other issues with a complicated checkout process.

checkoutabandon

Making customers register to buy from you should be avoided.

Sites like Threadless and Macy’s have embraced guest checkout to streamline their checkout process.

threadless

Both offer the option to create an account for faster checkouts but don’t require it.

macys

If the thought of completely doing away with requiring registration makes you nervous, you can always do some testing to see how guest checkout impacts your bottom line.

Research over the past several years consistently shows that guest checkouts could mean the difference between a sale and an abandoned cart.

9. Follow up on abandoned carts

Speaking of abandoned carts, pay attention to your abandoned cart rates to figure out why these sales aren’t completed.

Make sure that your site design isn’t contributing to abandoned carts. Something as simple as outbound links on a sales page could be the culprit.

Abandoned carts are an enormous opportunity to increase conversion.

Roughly 35% of the abandoned merchandise is potentially recoverable through some combination of checkout process improvements, site optimization, or better product copy.

If your newly streamlined checkout process isn’t enough to complete the sale, then be sure to follow up on abandoned carts via email a few hours after abandonment.

Road ID does this really well. Sometimes they even throw in a discount to lure the customer back to complete the purchase.

roadid

10. Highlight your return or guarantee policy

Your return and guarantee policies should be front and center. Many e-commerce stores don’t offer them (but you should).

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More than 50% of customers will read the return policy before buying, so make sure that yours is clear, concise, and honest.

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One of the biggest drawbacks of buying online is losing the ability to touch or try on the item you’re buying.

Your customers want to know that you’ll take care of them if the product isn’t what they were expecting.

When you’re upfront with your return and guarantee policies, customers are more comfortable and confident. And, more likely to complete a purchase.

11. Offer free shipping

People want free shipping, and roughly half of the e-commerce sites out there are happy to oblige.

If unconditional free shipping just isn’t something you can do, think about the price point you would need to reach to make shipping free and market that.

2BigFeet began offering free shipping on orders over $100 and increased their conversions by 50% overnight.

2bigfeet

2BigFeet isn’t an anomaly either.

TrailCamPro increased their sales by 20% just by adding free shipping for orders over $99 and free returns for 90 days.

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Absolutely have to charge for shipping? Mention it up front. Don’t just add it on during checkout — that’s a surefire way to lose a sale.

12. Use scarcity and value

Scarcity and value are powerful motivators.

And both can be used to evoke a sense of urgency in a potential customer to close a sale.

Through A/B testing, The Musician’s Guide wanted to see if there was a difference in conversion rates between two identical packages: one that included the number of packages purchased with a countdown to the end of the offer, and one that didn’t.

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The conversion rate of variation B was almost 3x that of variation A.

Here are a few options for creating urgency on an e-commerce site:

  • Limited time offers

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  • Stock or size scarcity (“3 more left in stock.”)

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  • Time-bound shipping (“free shipping if you purchase before midnight.”)

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But use these tactics in moderation, or you run the risk of coming off as manipulative.

13. Highlight security

Cybersecurity has been in the news a lot lately. In 2017 alone Equifax, Verizon, and Kmart all revealed data breaches. In Kmart’s case, malware was found on store payment systems.

The average cost of a data breach per record is $172. That’s how much it can cost you to lose control of your data for each credit card compromised.

How many customers have already trusted you with their data? Keep it safe.

Hacks and data breaches don’t inspire confidence to online shoppers who are asked to enter their credit card information.

Get yourself set up with a reputable site security provider and clearly show their seal on your site.

SSL certificates provide immediate security and ease the minds of your customers because the encryption method ensures that their data is kept safe at all times.

Over half of consumers only use sites with SSL security when shopping online.

Plus, making the shift from HTTP to HTTPS will provide a small boost to your Google rankings.

14. Accept multiple payment options

Some people just don’t want to enter their credit card information online.

While you’re never going to make everyone happy, it’s important to offer more than just a “pay by credit card” option.

PayPal seems to be a popular option with 44% of consumers saying they use it for payment as a fraud-prevention measure.

Consider adding payment options like PayPal or Amazon Payments. Or if your customers are more the tech/geek persuasion, maybe even consider adding a cryptocurrency option.

Overstock.com offers the standard credit card/PayPal payment options but goes further by also offering the ability to pay with digital currency like bitcoin, dash, nem, litecoin, and monero.

overstock

Whatever you choose, your website should be flexible enough to accommodate a broad range of shoppers.

If not, you risk alienating the 50% of consumers who will go somewhere else if their preferred payment method isn’t offered.

15. Promote your sales section

Who doesn’t love a good sale? Some people will buy things they don’t even want or need simply because they’re on sale.

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Appeal to them and make sure that your deal seekers are able to find what they’re looking for right away.

This is especially important when you consider that 45% of shoppers will only buy discounted products.

16. Make your site search and recommendations robust

A mobile e-commerce study by Baymard discovered that site search was the preferred method for finding products.

However, 70% of the searches were unable to return relevant products to the user.

Robust search functionality is crucial to conversion.

You can make design changes to draw more attention to your search function:

  1. Make your search box sticky, so it scrolls as the visitor scrolls.

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2. Use call-to-action text: “search” or “find” instead of an icon that users may not recognize.

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3. Use autocomplete to offer suggestions.

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Filters can also be added to complement your site’s search functionality. They can help with the “indecision paralysis” that can come from having too many choices.

Where your search bar is great for customers who know exactly what they’re looking for, filters are perfect for customers who have a general idea but need a bit more guidance.

In addition to search and filter functionality, e-commerce sites can use recommendations to increase sales or, if the recommendations are really good, increase customer trust.

Crate & Barrel uses recommendations when at check out.

They’re placed lower on the checkout page so as not to be obtrusive, sort of like a friend saying, “I saw this and thought of you!”

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Searches and recommendations can provide an opportunity to show your customers similar things they may like and as a result, boost your sales, but you need to be strategic.

Your results page should never come up with nothing.

If the search term isn’t found, your search functionality needs to be able to show customers items similar to what they searched. Or, give them the option to reach out:

“Not finding what you’re looking for? I’m sure we can help. Give us a call at … or email us.”

Never let a customer walk away with nothing.

17. Make your CTA bold and clear

Your e-commerce site will have several calls-to-action (CTA).

These are the elements on your site that direct visitor attention and tell them where to go and what to do. You can use text, but colorful buttons will definitely serve you better.

Placement

As much as possible, you’ll want your CTAs to appear above the fold.

Like this:

cta button

This is the part of your site that visitors see first, so it’s important that they immediately know what to do, and how to interact with your site.

When it comes to CTAs for your product pages, you should only include a couple of options for CTAs. A visitor should be able to “Learn More” or “Add to Cart/Basket.”

The Cool Club gives buyers a clear action with one CTA button.

product page

Once the customer adds a product to their basket, your primary goal is to get them to checkout without confusing them or derailing their progress.

You want to guide your buyers down the sales funnel so Your “Checkout” CTA should be prioritized over a “Continue Shopping” CTA.

Revolve is a good example of how to do this right.

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Yes, I know that you want larger sales, but getting the customer converted is likely to result in repeat business.

Getting the conversion turns a shopper into a customer. A necessary step before turning a customer into an advocate.

Design

Your CTA buttons should draw attention without being obnoxious. Even the button color for a CTA can impact its effectiveness.

Andreas Carter Sports changed their “Add to Basket” button color from green to blue and reduced abandoned cart rates by 50%.

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But how do you know what’s going to play well with your visitors?

For starters, you can set up UTM codes to track where users are clicking. Or, you can use Google Analytics to track conversions when testing a specific button color.

Subscribe CTA

A “Subscribe” CTA is a great way to collect email addresses from customers who may not be ready to buy.

Your homepage is a great location for this particular CTA. You can also include it in the site footer, so it shows up on every page.

And, Chubbies does just that.

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Once you have a customer’s email address, you don’t have to pay to lure them back to your site. You can create optimized email marketing nurture campaigns based on your contact list.

These, in turn, make your e-commerce site marketing more effective.

Conclusion

There are so many things that you can do to improve your conversion rate that you may not know where to begin.

That’s okay.

If you act on just a few of these e-commerce conversion hacks you’ll see a positive return on investment.

Start with something simple like improving your site’s speed before moving on to revamping your copy and visuals.

Ultimately, making one change every week or every month will make a difference in your e-commerce conversion rates.

And, it’s a more manageable way to address the areas that need improvement rather than trying to make multiple sweeping changes at once.

You’ll also have a chance to analyze your site data to see what impact your changes have had.

Your e-commerce business lives and dies by the effectiveness of your website.

Your site’s data will be able to tell you how your site is performing and if it’s meeting the expectations of potential customers.

You have the power to raise your site above the 1.3 million other e-commerce sites clamoring for attention. Use it.

How do you improve the conversion rate on your e-commerce site?

The post 17 E-commerce Conversion Hacks That’ll Double Your Conversions appeared first on Neil Patel.



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Get Rid of Writer’s Block for Good


Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block. Some people don’t believe in it — but if you’ve wrestled with it, that probably isn’t too comforting. We’ve assembled proven ways to prevent writer’s block or blast through it if it does rear its
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The post Get Rid of Writer’s Block for Good appeared first on Copyblogger.



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10 Under the Radar Tactics to Persuade Your Audience to Take Action


To be a successful marketer, you need to come up with ways to engage with your audience.

The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be:

  • generating a sale
  • getting users to download something
  • adding new subscribers
  • creating social proof of concept
  • driving traffic to a specific landing page

You know what you want your audience to do, but things don’t always go as planned. Sometimes these people need a little extra convincing.

That’s totally OK. Don’t be discouraged if you don’t have high conversion rates right now or if you need a boost in sales.

There is always room for improvement. That’s what inspired me to create this guide.

I want to share with you how you can use persuasion tactics to convince your audience to do something. As a result, you’ll get higher conversions and ultimately increase your profits.

These are the top 10 tactics that can be used to persuade your audience.  

1. Be willing to accept criticism

While it may not initially seem like it, accepting criticism is a valid method of persuasion. You’re not always right. People know that.

If you’re carrying yourself as though every word you write and speak is never wrong, your audience may think you’re arrogant. As a result, they will be less likely to take action.

Instead, show your audience you’re reasonable and open-minded by accepting feedback and criticism.

Here’s an example from a blog post written by Ben Labay at ConversionXL:

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One of the readers wrote a comment that disagreed with some of the points made in the article. There’s nothing wrong with that.

Some people are afraid to enable comments on their blog posts because they fear criticism. I always welcome comments and respond to them even if I don’t always see eye-to-eye with the writer.

Make sure you digest the opposite side of every argument. You may even realize the other person has valid points.

Now you can spin that criticism and re-position your argument with a positive angle that entices the person to take a specific action.

Live video streaming is another great platform to utilize for this purpose. You can converse with your audience in real time through these channels and have a discussion.

After watching a branded video, 64% of consumers are likely to make a purchase.

Furthermore, 46% of users complete an action after viewing a video advertisement.

Use this information in your marketing campaign. Next time you’re writing a post or streaming a live video, be more receptive to opposing opinions, and leverage that position to persuade your audience.

2. Find ways to get your audience to agree with you

On the other hand, it’s always better if your audience agrees with you. It just involves less work on your end.

But if you’re starting from a clean slate, the first thing you need to do is get people to start nodding their heads.

Make obvious claims or statements they’ll agree with.

Here’s a great example from an article written by Ian Blair at BuildFire:

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Ian’s persuasion is set up perfectly in the first few lines. These opening statements get the reader nodding their head right off the bat.

  • mobile apps are growing in popularity

  • the development process needs to be optimized

  • it takes a long time and lots of effort to launch an app

Anyone reading the above statements would agree with all of them. Now that the reader is in agreement, Ian offers a solution in the third line.

And the audience is hooked. They’ll continue reading and follow the advice to take specific actions.

This tactic isn’t limited to blogging. You can do this when you’re speaking to someone in person as well.

For example, a car salesman may set up a pitch for a certain vehicle by discussing the rising cost of gas. In the very next breath, they’ll show the consumer a hybrid vehicle with great gas mileage.

It’s a simple technique, but it’s extremely underrated. Try to implement this into your marketing strategy.

3. Show them actual evidence

Telling people something isn’t always enough to convince them. This is especially true if they don’t know you personally.

While your closest friends and family members know you wouldn’t lie to them, consumers may be skeptical.

So you’ll need to show evidence to back up your claims.

For example, you could tell your audience people like to use Facebook to get their news. But does that really mean anything if you don’t have any proof?

It’s much more effective to say,

According to a study conducted by the Pew Research Center, 67% of adults in the United States use social media platforms to get news.

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Show graphs or other data sources as a visual reference for your claims as well. If you’ve been following my blogs for a while, you know I use this technique all the time.

Visual evidence can have a remarkable impact on someone’s ability to retain information.

When information is communicated orally, the listener is only likely to remember 10% of what they heard three days later. But if images are paired with that data, 65% of the information is retained three days later.

You want your audience to take a specific action, but they may not do it right away. Give them some time.

Visual evidence will keep your persuasive voice in their minds even days after they consumed your content.

4. Limit their choices

If you’re trying to get people to buy a product or make a selection, limit their choices.

Marketers make this mistake all the time. They think offering hundreds of choices will appeal to a wider audience, leading to more sales.

The reality is, it has the opposite effect.

One of the best examples of this concept is referred to as the “Jam Study.” Here’s what researchers discovered.

A grocery store had a display table with 24 different types of jam. The table attracted 60% of people shopping in the store.

On average, each shopper sampled 2 flavors of jam, but only 3% of shoppers actually made a purchase.

On a different day in that same grocery store, a smaller display table offered 6 different jams. This time, 40% of shoppers were attracted to this display.

While people still sampled an average only 2 flavors, 30% of shoppers purchased jam.

When consumers had fewer choices, they were 10 times more likely to buy something. It’s known as the paradox of choice.

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People are indecisive. Giving them too many options will overwhelm them. They can’t make a decision, so they end up getting nothing.

Consumers are also more likely to feel buyer’s remorse if you offer too many options.

They will constantly second-guess their choices and may end up having a negative perception of your brand. Obviously, you don’t want this to happen.

If you’re trying to persuade someone to choose something, narrow down their options, and you’ll have higher conversion rates.

5. Know what your audience wants

It’s important to make sure you know your audience so that you can properly persuade them to do something.

You should know what platforms they are using and how to distribute content to the right audience. For example, research shows that men are more responsive to email, but women respond better to face-to-face interactions.

Find ways to captivate your audience and get their attention. This will make it easier for you to get them to do something.

Let’s say you have a broad target audience of men. What gets their attention? If ads for men’s products include photos and videos of attractive women, it definitely grabs their attention.

6. Focus on repetition

Just because your marketing campaign didn’t work the first time doesn’t mean you should completely trash it. Sometimes it takes a couple of attempts to persuade your audience.

Here’s an interesting psychological concept that shows the importance and relevance of repetition.

Studies show that in a group setting, if one person in the group repeats an opinion, others are more likely to see it as a representation of the entire group.

Still don’t think repetition is important? Let’s see what you think of the following phrases:

  • Just do it
  • I’m lovin’ it
  • 15 minutes could save you 15% or more on car insurance

As you know, those aren’t just random words. Those are recognizable company slogans. I don’t even have to say the names of those companies.

You knew exactly what I was referring to because these slogans have been repeated enough times to become familiar.

Are you experiencing shopping cart abandonment on your ecommerce website? Use the concept of repetition to remind the consumer about your products.

Here’s an email that Office Max sent out after items were left in a shopper’s cart:

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This reminder improves your chances of persuading the recipient to finalize the purchase.

7. Be clear rather than ambiguous

Get right to the point.

Don’t speak in tongues or in terms unclear to your audience. It’s shady and can make you appear untrustworthy.

If you’re constantly talking in circles, you will confuse people and could make them think you’re trying to trick them or fool them. Don’t be deceptive.

Ambiguous sales techniques are not effective. All it’s going to do is raise the guard of your audience, and they won’t want to follow your advice.

8. Learn how to tell a great story

Rather than just telling someone to take a specific action, you can entice them to do that by telling a captivating story.

The story could even be about a personal experience.

92% of consumers say they want advertisements from brands to feel like a story.

Your stories should trigger an emotional response from your audience. Make sure you’re telling a story they can relate to.

Stories can be shared through multiple distribution channels, such as blogs, social media platforms, or your YouTube channel.

You can even tell stories if you’re speaking to a crowd to keep them engaged.

It’s an effective sales technique. Take a look at this example from the Nutrisystem website:

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They display success stories of people who have lost weight using their products. After hearing these stories, their audience is more likely to be persuaded to try the product.

This also relates back to a tactic we discussed earlier about showing evidence.

Saying your products can make someone lose weight is much different than showing them actual people who were able to lose weight.

9. Control your body language

Body language says a lot about a person. Look around the next time you’re out in public. It’s easy to tell what kind of mood someone is in just by looking at them.

Something as simple as smiling or laughing can show that someone is happy. But slouching and staring at the ground are both typical signs of being upset.

This may not be applicable if you’re blogging, but you need to be aware of this whenever your audience can see you.

If you’re trying to persuade someone to do something, you should mirror their body language. Psychologically, this strategy helps you establish a rapport with your audience.

For example, let’s say you’re trying to make a sale.

If the consumer scratches their nose, you should do the same. When they cross their legs, you should cross yours. When they lean forward, you need to lean forward as well.

Get it?

Just don’t be obvious. Remember, you’re mirroring them, not mimicking them. These subtle actions can make the consumer trust you more, allowing you to convince them to do something.

Another body language trick is known as The Sullivan Nod.

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Whenever you’re making a point or creating a sales pitch, you should subtlety nod three times when you’re talking about whatever you’re persuading your audience to do.

So for example, let’s say you’re doing a video review of a few products. When you get to the review of the product you’re trying to sell, nod your head when you’re talking about it.

Studies show this technique can have a 60% success rate.

10. Speak confidently

Confidence goes a long way. If you sound unsure, your audience will pick up on this right away.

How can they believe you if you don’t even believe what you’re saying?

So relax and speak as if you’re an expert. Speak with authority.

You should also speak fast. I’m not saying you should mumble or speak so fast that you can’t be heard. But speaking at a faster pace makes it more difficult for your audience to pinpoint any flaws in your argument.

If they don’t have anything to disagree with, they’re more likely to be persuaded.

Conclusion

Being persuasive is a great skill to have as a marketer, but it’s also something you can use in your everyday life.

The techniques I’ve outlined above can help you in every scenario imaginable.

You’ll be able to persuade people through your blog, website, and social media platforms. You can even use these tactics to persuade someone in a face-to-face conversation.

Some of these tips can be applied to a setting where you are a guest speaker in front of a large audience as well.

Keep these under the radar tactics in mind the next time you’re trying to persuade your audience to take action. You’ll be able to do this with success.

What persuasion tactics are you using to convince your customers to do what you want?





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