“Ten Commandments” of Forum Marketing

 

There’s a right way and a wrong way to drive traffic to your CPA promotions through forum interaction.

These tips are quite simple, but they basically comprise the “Ten Commandments” of Forum Marketing… and – a bonus – they can also be used for any type of traffic generation – not just specifically for your CPA campaigns.marketing-strategy-image

Here they are…

Thou Shalt:

1. Make sure that what you have to say in answer to other peoples’ posts is helpful, helpful and, above all, always helpful, if you join a forum
2. Make sure thy sites are populated with really valuable, original content that pops people’s eyeballs out with delight
3. Only drive forum traffic to your CPA promotions through your approved and allowed official forum signature
4. Only drive forum traffic to your relevant blog site or website – not directly to your CPA promotion
5. Always check the forum guidelines!

Thou Shalt Not:

6. Link directly to your CPA advertiser and his promotion
7. Put a link anywhere in your post or answer, unless so allowed by the forum guidelines
8. Get involved in opinionated, negative discussions that detract from the “expert” persona you want to present
9. Send forum members to websites of yours that are not really relevant to the forum’s burning main topic
10. Waste thy efforts on a forum that doesn’t allow signatures containing links

Taking care of these 10 basic commandments will make sure you never violate any of your chosen forum’s rules (which would most likely result in finding yourself banned!)

It will also position you as the “go-to gal” (or guy) expert in that forum’s niche topic. And ultimately, this will be your biggest traffic generator and buzz-spreading machine of all.

Little-Known CPA Strategy

 

You know all about driving traffic to your landing pages by using social networking to spread a buzz on platforms such as Facebook or Twitter. But have you ever considered using Facebook for more direct CPA marketing purposes?

The truth is, Facebook is one of the most under-used marketing platforms there is, judging by the lack of internet marketer visibility. There is so much more you can use it for than simply “spreading the word“.

One way I use it is to create my own Facebook ads – those little ones you see in the right-hand column on your Facebook page. You’ll notice they’re targeted to your interests – and Facebook makes it very easy to create one, virtually walking you through the process, and allowing you oodles of control.

But one other very concrete – and incredibly lucrative – way to make money via Facebook is to create a simple Facebook application – then not only reap the rewards directly but monetize it with strong CPA campaigns you choose yourself!

And before you click away with a grunt of disgust, thinking: “I’m no programming and coding genius”, let me quickly point out 2 key factors that could make this a much more sensible suggestion than you might think!

1. Facebook really does like to make things incredibly easy for its users! You only have to decide to create an App, and – as with ad creation – it virtually walks you through the process! (Just check out the Facebook “Developers” section.)

2. If you really don’t feel up to the task of creating one yourself, it’s easy enough to post a project on a platform such as rent-a-coder.com and hire someone who knows PHP or JavaScript to create one for you. (Your part in the process will be really simple: Tell the coder what App idea you’ve dreamed up, negotiate parameters and price on his contract – making sure he knows he’s releasing all rights to you – and providing a site where the App will be hosted.

After your App is up and running on Facebook, that’s when you monetize it with your own highly-targeted CPA ad campaigns!

Just think of harnessing the power of Facebook and its millions of viewers – all pre-qualifying themselves by being attracted to your App in the first place, and choosing to engage. (Think of your CPA commissions!)

And if you’re still wavering, do yourself a favor and read the Wiki for further information. Because if Facebook App creation is something you’re willing to invest time and commitment to, that’s where the really huge commission figure potential lies!

Is CPA Marketing Unethical?

Once in a while, we read some comment on a blog that leaves us with the feeling that CPA marketing is sleazy or shady. It’s implicit everywhere – in forum comments, blog posts and even top marketers themselves will drop the occasional negative comment that sticks to your throat like cold chicken originally fried in too much grease.is CPA marketing unethical

It’s a serious question, that deserves some serious consideration. Especially if you’re feeling uncomfortable about the whole idea of adding CPA ads to your lovingly-crafted sites.

I don’t want to be some sleazy marketer, forcing people to give up their privacy and contact information in exchange for some coupon or free sample,” you protest.

And that’s a really valid objection. Your reputation should be the most sacrosanct core of your marketing persona!

But think about it a moment… What are the sorts of CPA-type ads you, yourself, most notice and object to?

Yes, that’s right: The sleazy ones – the ones that really do feel like they’re bullying you into giving up your personal contact information, promising huge benefits you’re insulted to find they don’t deliver (especially after you’ve invested the time filling out their survey, or giving up your email address).

The other serious scenario that’s of real concern:

There are, in fact, a number of CPA offers that really do approach “scam” proportions. A case in point is all those “free gas cards” in exchange for your contact information. When you fill in what they want, you end up either at a page that says “under construction” or “sorry, this promo has expired” – or nowhere at all.

(Note: This is not to say that all “free gas card” offers are shady – but there has been a number in the past to provoke legitimate complaints.)

Finding a page that’s no longer valid, for any reason, after you’ve entered your personal information can be due either to:

1. Actual shady practices

2. An inexperienced marketer who hasn’t bothered to remove or replace the ad when a promotion ended.

Either way, you’re left with a definite bad taste in your mouth.

But What About The Good CPA Ads?

You have a choice, however. Are you going to drive traffic to your promotions at any cost, or are you going to:

1. Take time to check out promotions, to make sure that real value actually IS going to be delivered after your site visitor enters his prized contact info

2. Make sure to present only CPA offers that really do add value to your site visitor’s experience – ones that seem so much a part of your website, it feels to the visitor as if you’ve done them a huge favor!

That’s the difference between “sleazy” and “great customer service” – how much thought and care you put into presenting only what will genuinely enhance your visitor’s experience when he lands on your site.

Besides, he’s a big boy (or girl). He always has the choice of whether or not to part with his email address or any other information.

And if you’ve done it right, your visitor will end up feeling pleased with the results – he won’t feel bullied or tricked at all!

CPA Article Marketing

Is It so Different?CPA Marketing image

There are some simple points about article marketing to drive traffic to CPA campaigns that many marketers new to CPA seem to be missing, these days.

1. Write multiple articles (or have them ghost-written for you) – but target them for no more than 3 of your highly-researched, long-tailed keywords. Driving traffic via too many keywords will weaken your effort – best to rank well, through all your article directory backlinks, for the same 1-3 (I prefer just one perfect long-tail, myself.)

2. Make sure your multiple articles all point to your main, optimized domain. For that reason alone, choose a targeted but more generic domain name, since your campaigns will change. (If you get too specific, and a campaign ends, and the only similar campaign you can find for your “100tomatorecipes.com” domain is a “making your own natural organic toothpaste” campaign, you’ll have to start all over again with a new domain. A more generic but still targeted keyword might be something like “makeityourself.com”.)

3. Make sure your article topic is highly relevant to your advertiser’s product. (I hope I don’t have to mention, make sure the content is really valuable and unique, too.)

4. Focus your CPA article marketing on your strongest and best-converting CPA campaigns first! It’s better to put all your eggs in that basket, in this particular instance. Don’t dilute your efforts and knock yourself out by trying to write articles for too many campaigns at once.

5. As with regular article marketing, make particularly sure your main keyword is in your article title – but don’t make this a token effort. Your main goal with article title is to grab the reader’s eyeballs and squeeze them. (Put less graphically, you’re catching their attention and promising there’s something in the article specifically for them – and that doesn’t matter whether it’s really valuable information or merely entertainment: You’re still promising to deliver.

(Remember, if your title bores the socks of you, what is it going to do to your potential readers?)

6. Remember that your Resource Box (the “about me” stuff at the end of your submitted article) is your most crucial tool for converting a reader into someone who clicks through to your landing page or site! Don’t just add the link to your page as an afterthought. Put as much thought (if not more) into your resource box as you would into the article content itself!

A great Resource box should:

– Not stick out like a swollen thumb: It should seem like the most natural continuation of your article
– Contain a clear and specific “call to action”. E. G. “Find out 6 more ways to make your CPA articles work at my website:” – followed by your link, formatted in the exact way specified by your article directory. (And do check the guidelines – many of them have different rules and regulations!)
– Focus on the reader and his most burning needs – not on you and your accomplishments

Well, there you have it: 6 tips that can turn your CPA article marketing efforts into highly effective lasers for traffic generation!

Properly done, CPA article marketing can be one of your best sources of targeted, well-optimized traffic – and if you’re a beginner, without the budget for PPC, it’s a perfect substitute and place to start!