The Top 15 Ways to Come up with New Content Ideas

I write a ton of blog posts for my websites.

Writing has become a major part of my life throughout the years.

People recognize this and often ask me the same question: How do you come up with these new ideas?

Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing.

Sometimes you sit down, and the words don’t spill onto the page as easy as you’d like them to. I can relate and empathize with you there.

That said, I don’t have much trouble coming up with new ideas. I came up with a system a while ago that made it easy for me to constantly source new topics to write about.

These strategies aren’t limited to blog posts.

They can be used to come up with content for research articles, podcasts, and ebooks. You can even use them to come up with ideas for your new video blog or whatever else you’re working on.

Here are the top 15 ways to source new content ideas.

1. Create topic lists in bunches

When you’re ready to write new content, you shouldn’t be sitting down to decide what you’ll write about.

This wastes time, and it’s inefficient.

I like to create long lists of potential topics all at once. Spend a few hours researching subjects for new ideas.

Give yourself enough topics for at least a month or two. If you’re publishing three posts per week, you’ll want to aim for at least 12 to 24 new ideas.

how frequent

Sometimes, I come up with 50 topics at a time.

When your mind is focused on one task, it’s much easier to brainstorm. Come up with the ideas first. You can perfect the titles when you start writing.

This strategy will make it easier for you to pump out content. You’ll be able to pick a topic from your list and start writing.

2. Social media followers

Start with people who follow you on social media. Click on their profiles and see what they’re talking about.

Read through tweets. Check out photos. See what brands they are interacting with.

Some of these may lead to a dead end, but others can be extremely beneficial to your brainstorming process.

Plus, if you have tons of social media followers, you’ll always have a huge source of ideas.

You could even ask your followers directly. Post a question on your Instagram story, and ask for replies.

For example, let’s say you have a brand related to the fitness industry. Ask your followers a question about their favorite unconventional workouts or what meals help them lose weight.

The answers will help you come up with new content ideas.

3. Blog comments

Review the comments on all your posts. You should do that even when you’re not trying to come up with new ideas.

It gives you a chance to communicate with your audience. Always respond to their comments.

These comments can be a great source of inspiration. For example, here’s one of the comments from a recent post I wrote on the Neil Patel blog:

neil patel blog

The reader makes some interesting points here. I could pull a few different concepts from this message to write about in the future.

As you can see, I responded to his comment as well.

If people ask questions in the comments section, those questions could be used as titles for a new topic. Just tweak a few words or so to make it SEO friendly.

Regardless of what your audience comments about, I’m confident you can generate at least one or two ideas from this section of each post you publish.

The great thing about this source is it’s nearly never-ending. As long as you keep publishing new posts, there will always be new ideas hidden in the comments.

4. Conduct interviews

How do you know what type of content your audience wants to see? Ask them directly to tell you.

Conduct interviews. Ask them about their habits.

The great thing about an interview is it doesn’t have to be direct. You don’t have to have a clear black and white question with a definitive yes or no answer.

Just find ways to get people talking.

You’d be surprised how interesting some of these statements can be. The responders may start feeding you new content ideas without even realizing it.

It’s in your best interest to record your interviews. That way, you can review them later instead of frantically trying to write things down while someone is speaking.

5. Competitor websites

If you’re not sure what to write about, check out your competitor’s blog. This is one of the best ways to come up with long lists of topics in bunches.

Don’t get me wrong, I’m not telling you to steal or plagiarize. But there is nothing wrong with using their titles and concepts for idea generation.

Look through their posts and start writing down topics you haven’t covered yet.

You have a huge advantage here because you can try to make your post about the same topic even better than theirs. For example, let’s say you’re using a top 10 list from a competitor’s blog as an inspiration for a new content idea. Well, you can try to one up them by creating a top 15 list on the same topic.

In addition to your competitor’s titles for new content ideas, you can also look at other aspects of their website.

Read through their comments section. You already did this with the comments on your website, so it makes sense there will be ideas buried in other sites as well.

See if they have an FAQ page on their site. These questions could all be ideas for the topics you can write about.

6. Google search suggestions

If you’ve got a general topic in mind, start searching for it on Google:

email marketing

Look at all the suggested topics that come up when I type in “email marketing.”

These suggestions could all be topics to cover.

In addition to the search suggestions, you can also check out the related searches at the bottom of the page:

related searches

If you’re not sure what to search for to generate these suggestions, start with content titles you’ve already posted.

The reason why this is such a good strategy is because you know the topics will be relevant to your audience.

Plus, you can assume these new titles will be SEO friendly since you sourced them through Google.

7. Recent events

Depending on your brand, you may not want to be reporting breaking news.

It won’t speak to your audience, and it doesn’t fit with your company image.

But you can definitely come up with ways to get creative. When you’re watching the news or reading updates from an online source, try to figure out how you can make these topics relevant to your brand.

Look up local events or  national trade shows related to your industry.

Give your audience information about the event. Tell them what they need to know if they want to attend or register.

8. Product reviews

Think about recent products you’ve used related to your brand or industry.

You can review these topics in a blog post or video demonstration.

For example, let’s say you run a website related to camping and other outdoor adventures. If you go on a fishing trip and use a new pole, you could write about your experience with the new gear.

If your company is releasing a new product, use this method to build hype for a new product launch.

You could even write reviews for products you don’t own and never used. Just look up products online, and base your discussion around online customer reviews.

9. Topic generator platforms

If you’re still stuck and can’t think of anything to write about or research, use online sources to help you generate topics.

One of my favorites is the HubSpot blog ideas generator.


As you can see, it’s pretty simple.

Just add some keywords you want to include, and the tool will come up with a list of potential ideas.

In addition to the HubSpot tool, you can check out Portent’s content idea generator.

10. Personal stories

When in doubt, tell a story about something that happened to you.

It could be a success story. Or maybe tell your audience a story about a mistake you made.

How did you learn from it? How did you get to be where you are today?

It could be a recent story or one from the past. Master the art of storytelling.

Personal stories are great because they make your content unique. While people may have similar stories, the details of yours won’t be the same as anyone else’s.

11. Sign up for newsletters

Get content ideas delivered directly to your inbox.

Sign up for industry newsletters. They’ll keep you up to date with trending topics, news, and events.

You can even sign up for competitor newsletters. See what they are discussing with their customers.

Use the topics covered in these emails to generate new content ideas.

12. YouTube videos

All businesses should have a YouTube profile. Use it to upload videos, and then share those videos on all your marketing channels.

But YouTube can also be a resource for coming up with new ideas.

Treat it the same way as a Google search, which I previously discussed. As you start to type in a subject, you’ll see suggestions.

When you watch a video, there will be related videos on the sidebar for you to consider as well.

Let’s say your brand is in the automotive industry. Here’s an example from the ChrisFix YouTube channel:


This video is about how to change the oil in a car. But look at the videos on the sidebar I’ve highlighted.

These related topics are about how to replace brake pads and how to repair rust on a car. Both of these are suitable new content ideas related to this industry.

In addition to finding topics based on the titles of videos, you can also watch some of them to find some inspiration within their content.

Just as you did with your website and the websites of your competitors, you’ll also want to read through the comments section of YouTube videos. Check out the comments on your videos as well as the videos you’re watching to help generate new ideas.

13. New products and technology

If your company sells something, writing content about a new product release is a win-win scenario.

I briefly mentioned this earlier when I talked about product reviews.

First, you’ll be able to generate a buzz for the release, which will ultimately help you drive sales. But it also gives you something to write about.

Furthermore, staying up to date with the latest technology trends can help you come up with new topics to cover.

It doesn’t matter what industry you’re in or what type of business you have, new technology is evolving everywhere.

There could be new software directly related to your business or just a general advancement in your industry. These are all scenarios to consider sharing with your audience.

14. Use data and analytics

Have you seen a recent study related to your brand or industry?

Write about it.

You don’t have to be the one conducting the research, although that would make the content even better. But to save time, you can use new data to write about a subject.

For example, let’s say you’re in the fashion industry. This new study may be something worth writing about:


Use this study to talk about fashion trends that don’t require wearing a tie. Or maybe share ideas about how to wear a loose tie with the top shirt button unfastened.

You could even share a video demonstration about how to properly tie a tie so that it’s not too tight around the neck.

All these ideas came from new facts in your industry.

15. Revisit previously published content

Your old content shouldn’t be dead and forgotten. Use those topics for ideas too.

Just re-work the titles, and write a newer post from a different angle.

For example, let’s say your company is in the field of mobile app marketing. If you had written a post about how to get ranked on the app store, a new topic could be how to boost your ranking to get more downloads.

Although the topics are similar, they are not quite the same.

Or let’s say you’re in the personal finance space. An old topic might have been about how to save for retirement. But you can take some of the content from that piece and write a new article about the best retirement accounts to invest in.

If an old post has outdated research, you can write a new one that includes the updated information.


While you may suffer from writer’s block from time to time, you should never be struggling to come up with new content ideas.

There are many resources at your disposal. Learn how to take advantage of them.

Come up with a long list of new ideas at once.

Go through this guide of tips and tricks, and you won’t have any problems.

What resources are you using to generate new content ideas?

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How to Increase the Profitability of Your Nonprofit Organization

The primary purpose of a nonprofit company is to help a certain cause.

These organizations’ missions usually differ from those of traditional businesses.

If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.

But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.

At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.

You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.

Learn about the wants and needs of both your customers and donors.

I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.

Sure, they might have a website now, but they aren’t always using the most recent technologies.

For example, check out these numbers related to nonprofit organizations and mobile devices:

nonprofit mobile

Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.

If your nonprofit company is struggling or could use some fresh ideas, you’re in luck. I’ll explain what you need to do to boost profits for your nonprofit.

Promote customer acquisition

If you’ve been operating for a while, you probably have a solid base of customers and donors. That’s great news and something to be proud of.

But what steps are you taking to continuously grow this number?

Relying on the same customers isn’t a sustainable business model.

If you rely on mass direct mail or cold calling houses for donations, I’m guessing you’re having trouble acquiring new customers.

unknown call

That’s because people are not very likely to answer the phone if they don’t recognize the number.

Just 7% of people say they’ll answer a toll-free call from an unknown number.

Furthermore, research shows that the average conversion rate for cold calls is roughly 2%.

With such a small percentage of people answering their phones and an even smaller percentage actually converting, those numbers aren’t appealing.

You need to find other ways to promote your brand so that it can be exposed to the widest possible audience:

  • promote your website
  • stay active on social media
  • build an email marketing list
  • encourage referrals

These are the types of tactics you need to implement if you want to get more customers and donors.  We’ll discuss these concepts in much greater detail as we continue through this guide.

Drive traffic to your website

Your website needs to be the top priority for your nonprofit organization and your marketing efforts.

We’re living in a digital age, and you need to recognize that the best way to get discovered is through the Internet.

But just having a website isn’t enough. You need to make it as easy as possible for visitors to buy and donate through this platform.

It’s imperative you have a clear call-to-action on each page of the website. This will be the best way for you to generate donations and ultimately increase your profits.

Here’s a great example of this concept on the Habitat for Humanity homepage:


As you can see, the “donate” CTA buttons are clearly displayed in several places on the site.

All your marketing promotions should lead people to your website. If someone hears about you or clicks a link, they’ll know exactly where to find you and what to do.

They won’t have to pick up the phone or mail in a check. They will simply visit your website and donate directly from there.

One of the best ways to drive traffic to your website is by blogging.

Blogging adds fresh content to your site on a regular basis, which helps improve your SEO ranking.

This will make it easier for your nonprofit to be discovered when people search for related topics on Google.

Blogging allows you to include internal links to other pages on your site. You should also add external links to websites with high authority rankings, especially if those sites support your cause.

More importantly, a blog gives people a reason to keep coming back to your site.

Think of it like this. How often does the same person donate or buy something from your nonprofit? I’m willing to bet the answer is “not every single day.”

But if you can establish a steady audience visiting your blog on a daily or weekly basis, it will increase the chances of getting conversions simply because your site traffic is higher.

Prioritize email marketing

When someone visits your website, trying to get them to buy something or make a donation shouldn’t be your only goal.

You can effectively market yourself without forcing visitors to spend any money.

You need to collect email addresses.

This will be the best way for you to stay in contact with your customers, donors, and volunteers. Eventually, this email list will help you generate more money.

Email marketing has a high return on investment compared to other marketing tactics:

email ROI

That’s because the costs associated with these campaigns are low. You’ll pay only a flat monthly or annual rate for your email software based on the number of subscribers you have.

Think about how much money it costs you to send direct mail letters to homes asking for donations.

You’ll pay just a fraction of that cost by sending emails instead.

Plus, the best part about your email list is you know you’re contacting people genuinely interested in your organization. That’s why they signed up to receive these messages in the first place.

Someone who opts in to receive your promotional content is much more likely to spend money than a person receiving a call from an unknown number.

Improve your credibility and security

Scammers have always tried to trick people. The modern age is no exception.

It’s a sad reality, and it’s unfortunate it happens often.

As a result, consumers protect their information. If they’ve never heard of your nonprofit organization, they may not feel comfortable donating to you or buying from you for the fear your organization is not legitimate.

But you can do a few things to change that. Understand the top elements that add credibility to your website:

For starters, you need to make it easy for people to contact you through:

  • phone numbers
  • email address
  • physical address
  • links to social media pages
  • live chat

All of these need to be easily accessible.

Make sure you include security badges on your website as well. Proofread your site for grammar issues and typing mistakes. Such errors can make you appear unprofessional.

Your checkout and donation processes need to be secure. I’ll talk more about the way you accept payments shortly.

Increase your social media presence

Both your current and prospective customers are active on social media. The same holds true for your donors and volunteers.

You need to be active on these platforms.

If you don’t have profiles created on social sites, you need to do this as soon as possible. Facebook. Twitter. Instagram. YouTube. These are the best places to start.

Check out the Facebook page for Save the Children:

save the children

As you can see, the organization uses this marketing channel to promote events and raise money for specific causes.

Post content on your social media profiles on a daily basis.

Try new strategies to increase the number of your social followers. Interact with these followers. Run promotions and giveaways to create exposure.

Social media platforms are great places for you to explain your cause.

Also consider using social media platforms to encourage customer referrals.

Accept multiple payment options

Let’s say someone decides they want to buy something or make a donation on your website. That’s great news.

But they see you accept the payment only through mailed checks or over the phone. That’s no good.

You need to accept payments online. But take your online payment concept one step further.

Accepting only Visa and Mastercard won’t maximize your profits. You can’t assume everyone has those cards. Even if they do, the cards may not be their preferred methods of payment.

You need to accept all major credit cards and debit cards.

Furthermore, you need to accept alternative payment options as well, such as PayPal, Apple Pay, and Venmo.

The more options you have available, the more likely people will buy and donate.

Tell your story

Master the art of storytelling.

The whole idea behind your nonprofit needs to be the driving force of your sales. Sell your story, not your product.

You’d be surprised how impactful your story can be. People care about the world. Just look at these numbers based on a recent survey of Generation Z:

gen z

Younger generations are especially aware of social concerns across the globe.

That’s why 70% of Millennials say they are willing to spend more money on brands supporting a cause.

Explain why you got into business in the first place. Whom are the proceeds helping? How will donations help those in need?

Elicit an emotional response from people who hear your story. The message needs to be loud and clear.

This story needs to consistent on all your marketing channels. Feature it on your website, social platforms, and email newsletters.

You should also give people the opportunity to share their stories. This will help create a sense of community and give people a reason to constantly visit your website.

For example, let’s say your nonprofit helps people who have a certain illness. Let people currently suffering from that illness share their stories. They can connect with other people in the same position.

Family members and friends of those with the illness can contribute as well.

By creating this community of people with unique stories, you will encourage more people to support your cause.

Go mobile

Your nonprofit organization needs to have a mobile website. As we saw earlier, more than half of nonprofit website traffic comes from mobile devices, and one in five nonprofit event registrations occurs on a mobile device.

If your site isn’t mobile-friendly, you’ll have high bounce rates and won’t get high conversions.

But if your site loads quickly and is mobile-optimized, you’ll have a better chance of making more money.

Take your mobile marketing efforts one step further by creating a mobile app for your nonprofit.

site vs app

As you can see from the data above, consumers prefer mobile apps to mobile websites for several reasons:

  • convenience
  • speed
  • personalization

These are the components you need to focus on if you want to drive sales and donations through your mobile app.

Creating a mobile app also improves your legitimacy, which I discussed earlier. It will be easier for people to find you when they browse for related content in the app store.

You can use your nonprofit mobile app to accept payments.

mobile payments

People spend more money on mobile apps than they do on mobile browsers and desktop devices.

This strategy will not only increase the number of donations you get but also the amount of each donation.

Partner with sponsors and influencers

Leverage relationships to expose your brand to a wider audience.

Get a well-known brand to sponsor an event or partner with your company. Lots of businesses will be willing to do this because it shows they are charitable as well.

Their customers can ultimately become donors for your nonprofit. You can accomplish this in many ways. It depends on what your sponsor is willing to offer.

For example, if people make a donation through your website, they could get a discount or gift card to the sponsor’s business.

You should also partner with social influencers and celebrities.

This is another great way to add credibility to your organization. Social media promotions from well-known personalities promoting your nonprofit will help you drive sales and donations.

Try to find someone who has a direct connection to your mission and cause. These people will be much more willing to help you.


Nonprofit organizations still need to make money.

You can do this without straying away from your primary company’s goal and mission. All this means is your cause will get even more support from your brand.

Focus on new ways to acquire customers and donors. Take advantage of digital marketing tactics to do this.

Drive traffic to your website, and encourage donations through that platform. This will be easy to do if you establish credibility.

Build an email subscriber list. Stay active on social media. Leverage your mission statement and story to drive donations.

Make sure you have a mobile website. Launch a mobile app to take donations from there as well. Accept as many payment methods as possible.

Find a celebrity or social influencer willing to support your cause and promote your nonprofit.

If you follow these tips, you’ll see an increase in sales, donations, and volunteers for your nonprofit organization. This will ultimately boost your profits.

How is your nonprofit organization using digital marketing tactics to increase profits?

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