How to Increase the Profitability of Your Nonprofit Organization

The primary purpose of a nonprofit company is to help a certain cause.

These organizations’ missions usually differ from those of traditional businesses.

If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.

But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.

At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.

You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.

Learn about the wants and needs of both your customers and donors.

I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.

Sure, they might have a website now, but they aren’t always using the most recent technologies.

For example, check out these numbers related to nonprofit organizations and mobile devices:

nonprofit mobile

Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.

If your nonprofit company is struggling or could use some fresh ideas, you’re in luck. I’ll explain what you need to do to boost profits for your nonprofit.

Promote customer acquisition

If you’ve been operating for a while, you probably have a solid base of customers and donors. That’s great news and something to be proud of.

But what steps are you taking to continuously grow this number?

Relying on the same customers isn’t a sustainable business model.

If you rely on mass direct mail or cold calling houses for donations, I’m guessing you’re having trouble acquiring new customers.

unknown call

That’s because people are not very likely to answer the phone if they don’t recognize the number.

Just 7% of people say they’ll answer a toll-free call from an unknown number.

Furthermore, research shows that the average conversion rate for cold calls is roughly 2%.

With such a small percentage of people answering their phones and an even smaller percentage actually converting, those numbers aren’t appealing.

You need to find other ways to promote your brand so that it can be exposed to the widest possible audience:

  • promote your website
  • stay active on social media
  • build an email marketing list
  • encourage referrals

These are the types of tactics you need to implement if you want to get more customers and donors.  We’ll discuss these concepts in much greater detail as we continue through this guide.

Drive traffic to your website

Your website needs to be the top priority for your nonprofit organization and your marketing efforts.

We’re living in a digital age, and you need to recognize that the best way to get discovered is through the Internet.

But just having a website isn’t enough. You need to make it as easy as possible for visitors to buy and donate through this platform.

It’s imperative you have a clear call-to-action on each page of the website. This will be the best way for you to generate donations and ultimately increase your profits.

Here’s a great example of this concept on the Habitat for Humanity homepage:

habitat

As you can see, the “donate” CTA buttons are clearly displayed in several places on the site.

All your marketing promotions should lead people to your website. If someone hears about you or clicks a link, they’ll know exactly where to find you and what to do.

They won’t have to pick up the phone or mail in a check. They will simply visit your website and donate directly from there.

One of the best ways to drive traffic to your website is by blogging.

Blogging adds fresh content to your site on a regular basis, which helps improve your SEO ranking.

This will make it easier for your nonprofit to be discovered when people search for related topics on Google.

Blogging allows you to include internal links to other pages on your site. You should also add external links to websites with high authority rankings, especially if those sites support your cause.

More importantly, a blog gives people a reason to keep coming back to your site.

Think of it like this. How often does the same person donate or buy something from your nonprofit? I’m willing to bet the answer is “not every single day.”

But if you can establish a steady audience visiting your blog on a daily or weekly basis, it will increase the chances of getting conversions simply because your site traffic is higher.

Prioritize email marketing

When someone visits your website, trying to get them to buy something or make a donation shouldn’t be your only goal.

You can effectively market yourself without forcing visitors to spend any money.

You need to collect email addresses.

This will be the best way for you to stay in contact with your customers, donors, and volunteers. Eventually, this email list will help you generate more money.

Email marketing has a high return on investment compared to other marketing tactics:

email ROI

That’s because the costs associated with these campaigns are low. You’ll pay only a flat monthly or annual rate for your email software based on the number of subscribers you have.

Think about how much money it costs you to send direct mail letters to homes asking for donations.

You’ll pay just a fraction of that cost by sending emails instead.

Plus, the best part about your email list is you know you’re contacting people genuinely interested in your organization. That’s why they signed up to receive these messages in the first place.

Someone who opts in to receive your promotional content is much more likely to spend money than a person receiving a call from an unknown number.

Improve your credibility and security

Scammers have always tried to trick people. The modern age is no exception.

It’s a sad reality, and it’s unfortunate it happens often.

As a result, consumers protect their information. If they’ve never heard of your nonprofit organization, they may not feel comfortable donating to you or buying from you for the fear your organization is not legitimate.

But you can do a few things to change that. Understand the top elements that add credibility to your website:

For starters, you need to make it easy for people to contact you through:

  • phone numbers
  • email address
  • physical address
  • links to social media pages
  • live chat

All of these need to be easily accessible.

Make sure you include security badges on your website as well. Proofread your site for grammar issues and typing mistakes. Such errors can make you appear unprofessional.

Your checkout and donation processes need to be secure. I’ll talk more about the way you accept payments shortly.

Increase your social media presence

Both your current and prospective customers are active on social media. The same holds true for your donors and volunteers.

You need to be active on these platforms.

If you don’t have profiles created on social sites, you need to do this as soon as possible. Facebook. Twitter. Instagram. YouTube. These are the best places to start.

Check out the Facebook page for Save the Children:

save the children

As you can see, the organization uses this marketing channel to promote events and raise money for specific causes.

Post content on your social media profiles on a daily basis.

Try new strategies to increase the number of your social followers. Interact with these followers. Run promotions and giveaways to create exposure.

Social media platforms are great places for you to explain your cause.

Also consider using social media platforms to encourage customer referrals.

Accept multiple payment options

Let’s say someone decides they want to buy something or make a donation on your website. That’s great news.

But they see you accept the payment only through mailed checks or over the phone. That’s no good.

You need to accept payments online. But take your online payment concept one step further.

Accepting only Visa and Mastercard won’t maximize your profits. You can’t assume everyone has those cards. Even if they do, the cards may not be their preferred methods of payment.

You need to accept all major credit cards and debit cards.

Furthermore, you need to accept alternative payment options as well, such as PayPal, Apple Pay, and Venmo.

The more options you have available, the more likely people will buy and donate.

Tell your story

Master the art of storytelling.

The whole idea behind your nonprofit needs to be the driving force of your sales. Sell your story, not your product.

You’d be surprised how impactful your story can be. People care about the world. Just look at these numbers based on a recent survey of Generation Z:

gen z

Younger generations are especially aware of social concerns across the globe.

That’s why 70% of Millennials say they are willing to spend more money on brands supporting a cause.

Explain why you got into business in the first place. Whom are the proceeds helping? How will donations help those in need?

Elicit an emotional response from people who hear your story. The message needs to be loud and clear.

This story needs to consistent on all your marketing channels. Feature it on your website, social platforms, and email newsletters.

You should also give people the opportunity to share their stories. This will help create a sense of community and give people a reason to constantly visit your website.

For example, let’s say your nonprofit helps people who have a certain illness. Let people currently suffering from that illness share their stories. They can connect with other people in the same position.

Family members and friends of those with the illness can contribute as well.

By creating this community of people with unique stories, you will encourage more people to support your cause.

Go mobile

Your nonprofit organization needs to have a mobile website. As we saw earlier, more than half of nonprofit website traffic comes from mobile devices, and one in five nonprofit event registrations occurs on a mobile device.

If your site isn’t mobile-friendly, you’ll have high bounce rates and won’t get high conversions.

But if your site loads quickly and is mobile-optimized, you’ll have a better chance of making more money.

Take your mobile marketing efforts one step further by creating a mobile app for your nonprofit.

site vs app

As you can see from the data above, consumers prefer mobile apps to mobile websites for several reasons:

  • convenience
  • speed
  • personalization

These are the components you need to focus on if you want to drive sales and donations through your mobile app.

Creating a mobile app also improves your legitimacy, which I discussed earlier. It will be easier for people to find you when they browse for related content in the app store.

You can use your nonprofit mobile app to accept payments.

mobile payments

People spend more money on mobile apps than they do on mobile browsers and desktop devices.

This strategy will not only increase the number of donations you get but also the amount of each donation.

Partner with sponsors and influencers

Leverage relationships to expose your brand to a wider audience.

Get a well-known brand to sponsor an event or partner with your company. Lots of businesses will be willing to do this because it shows they are charitable as well.

Their customers can ultimately become donors for your nonprofit. You can accomplish this in many ways. It depends on what your sponsor is willing to offer.

For example, if people make a donation through your website, they could get a discount or gift card to the sponsor’s business.

You should also partner with social influencers and celebrities.

This is another great way to add credibility to your organization. Social media promotions from well-known personalities promoting your nonprofit will help you drive sales and donations.

Try to find someone who has a direct connection to your mission and cause. These people will be much more willing to help you.

Conclusion

Nonprofit organizations still need to make money.

You can do this without straying away from your primary company’s goal and mission. All this means is your cause will get even more support from your brand.

Focus on new ways to acquire customers and donors. Take advantage of digital marketing tactics to do this.

Drive traffic to your website, and encourage donations through that platform. This will be easy to do if you establish credibility.

Build an email subscriber list. Stay active on social media. Leverage your mission statement and story to drive donations.

Make sure you have a mobile website. Launch a mobile app to take donations from there as well. Accept as many payment methods as possible.

Find a celebrity or social influencer willing to support your cause and promote your nonprofit.

If you follow these tips, you’ll see an increase in sales, donations, and volunteers for your nonprofit organization. This will ultimately boost your profits.

How is your nonprofit organization using digital marketing tactics to increase profits?

The primary purpose of a nonprofit company is to help a certain cause.

These organizations’ missions usually differ from those of traditional businesses.

If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.

But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.

At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.

You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.

Learn about the wants and needs of both your customers and donors.

I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.

Sure, they might have a website now, but they aren’t always using the most recent technologies.

For example, check out these numbers related to nonprofit organizations and mobile devices:

nonprofit mobile

Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.

If your nonprofit company is struggling or could use some fresh ideas, you’re in luck. I’ll explain what you need to do to boost profits for your nonprofit.

Promote customer acquisition

If you’ve been operating for a while, you probably have a solid base of customers and donors. That’s great news and something to be proud of.

But what steps are you taking to continuously grow this number?

Relying on the same customers isn’t a sustainable business model.

If you rely on mass direct mail or cold calling houses for donations, I’m guessing you’re having trouble acquiring new customers.

unknown call

That’s because people are not very likely to answer the phone if they don’t recognize the number.

Just 7% of people say they’ll answer a toll-free call from an unknown number.

Furthermore, research shows that the average conversion rate for cold calls is roughly 2%.

With such a small percentage of people answering their phones and an even smaller percentage actually converting, those numbers aren’t appealing.

You need to find other ways to promote your brand so that it can be exposed to the widest possible audience:

  • promote your website
  • stay active on social media
  • build an email marketing list
  • encourage referrals

These are the types of tactics you need to implement if you want to get more customers and donors.  We’ll discuss these concepts in much greater detail as we continue through this guide.

Drive traffic to your website

Your website needs to be the top priority for your nonprofit organization and your marketing efforts.

We’re living in a digital age, and you need to recognize that the best way to get discovered is through the Internet.

But just having a website isn’t enough. You need to make it as easy as possible for visitors to buy and donate through this platform.

It’s imperative you have a clear call-to-action on each page of the website. This will be the best way for you to generate donations and ultimately increase your profits.

Here’s a great example of this concept on the Habitat for Humanity homepage:

habitat

As you can see, the “donate” CTA buttons are clearly displayed in several places on the site.

All your marketing promotions should lead people to your website. If someone hears about you or clicks a link, they’ll know exactly where to find you and what to do.

They won’t have to pick up the phone or mail in a check. They will simply visit your website and donate directly from there.

One of the best ways to drive traffic to your website is by blogging.

Blogging adds fresh content to your site on a regular basis, which helps improve your SEO ranking.

This will make it easier for your nonprofit to be discovered when people search for related topics on Google.

Blogging allows you to include internal links to other pages on your site. You should also add external links to websites with high authority rankings, especially if those sites support your cause.

More importantly, a blog gives people a reason to keep coming back to your site.

Think of it like this. How often does the same person donate or buy something from your nonprofit? I’m willing to bet the answer is “not every single day.”

But if you can establish a steady audience visiting your blog on a daily or weekly basis, it will increase the chances of getting conversions simply because your site traffic is higher.

Prioritize email marketing

When someone visits your website, trying to get them to buy something or make a donation shouldn’t be your only goal.

You can effectively market yourself without forcing visitors to spend any money.

You need to collect email addresses.

This will be the best way for you to stay in contact with your customers, donors, and volunteers. Eventually, this email list will help you generate more money.

Email marketing has a high return on investment compared to other marketing tactics:

email ROI

That’s because the costs associated with these campaigns are low. You’ll pay only a flat monthly or annual rate for your email software based on the number of subscribers you have.

Think about how much money it costs you to send direct mail letters to homes asking for donations.

You’ll pay just a fraction of that cost by sending emails instead.

Plus, the best part about your email list is you know you’re contacting people genuinely interested in your organization. That’s why they signed up to receive these messages in the first place.

Someone who opts in to receive your promotional content is much more likely to spend money than a person receiving a call from an unknown number.

Improve your credibility and security

Scammers have always tried to trick people. The modern age is no exception.

It’s a sad reality, and it’s unfortunate it happens often.

As a result, consumers protect their information. If they’ve never heard of your nonprofit organization, they may not feel comfortable donating to you or buying from you for the fear your organization is not legitimate.

But you can do a few things to change that. Understand the top elements that add credibility to your website:

For starters, you need to make it easy for people to contact you through:

  • phone numbers
  • email address
  • physical address
  • links to social media pages
  • live chat

All of these need to be easily accessible.

Make sure you include security badges on your website as well. Proofread your site for grammar issues and typing mistakes. Such errors can make you appear unprofessional.

Your checkout and donation processes need to be secure. I’ll talk more about the way you accept payments shortly.

Increase your social media presence

Both your current and prospective customers are active on social media. The same holds true for your donors and volunteers.

You need to be active on these platforms.

If you don’t have profiles created on social sites, you need to do this as soon as possible. Facebook. Twitter. Instagram. YouTube. These are the best places to start.

Check out the Facebook page for Save the Children:

save the children

As you can see, the organization uses this marketing channel to promote events and raise money for specific causes.

Post content on your social media profiles on a daily basis.

Try new strategies to increase the number of your social followers. Interact with these followers. Run promotions and giveaways to create exposure.

Social media platforms are great places for you to explain your cause.

Also consider using social media platforms to encourage customer referrals.

Accept multiple payment options

Let’s say someone decides they want to buy something or make a donation on your website. That’s great news.

But they see you accept the payment only through mailed checks or over the phone. That’s no good.

You need to accept payments online. But take your online payment concept one step further.

Accepting only Visa and Mastercard won’t maximize your profits. You can’t assume everyone has those cards. Even if they do, the cards may not be their preferred methods of payment.

You need to accept all major credit cards and debit cards.

Furthermore, you need to accept alternative payment options as well, such as PayPal, Apple Pay, and Venmo.

The more options you have available, the more likely people will buy and donate.

Tell your story

Master the art of storytelling.

The whole idea behind your nonprofit needs to be the driving force of your sales. Sell your story, not your product.

You’d be surprised how impactful your story can be. People care about the world. Just look at these numbers based on a recent survey of Generation Z:

gen z

Younger generations are especially aware of social concerns across the globe.

That’s why 70% of Millennials say they are willing to spend more money on brands supporting a cause.

Explain why you got into business in the first place. Whom are the proceeds helping? How will donations help those in need?

Elicit an emotional response from people who hear your story. The message needs to be loud and clear.

This story needs to consistent on all your marketing channels. Feature it on your website, social platforms, and email newsletters.

You should also give people the opportunity to share their stories. This will help create a sense of community and give people a reason to constantly visit your website.

For example, let’s say your nonprofit helps people who have a certain illness. Let people currently suffering from that illness share their stories. They can connect with other people in the same position.

Family members and friends of those with the illness can contribute as well.

By creating this community of people with unique stories, you will encourage more people to support your cause.

Go mobile

Your nonprofit organization needs to have a mobile website. As we saw earlier, more than half of nonprofit website traffic comes from mobile devices, and one in five nonprofit event registrations occurs on a mobile device.

If your site isn’t mobile-friendly, you’ll have high bounce rates and won’t get high conversions.

But if your site loads quickly and is mobile-optimized, you’ll have a better chance of making more money.

Take your mobile marketing efforts one step further by creating a mobile app for your nonprofit.

site vs app

As you can see from the data above, consumers prefer mobile apps to mobile websites for several reasons:

  • convenience
  • speed
  • personalization

These are the components you need to focus on if you want to drive sales and donations through your mobile app.

Creating a mobile app also improves your legitimacy, which I discussed earlier. It will be easier for people to find you when they browse for related content in the app store.

You can use your nonprofit mobile app to accept payments.

mobile payments

People spend more money on mobile apps than they do on mobile browsers and desktop devices.

This strategy will not only increase the number of donations you get but also the amount of each donation.

Partner with sponsors and influencers

Leverage relationships to expose your brand to a wider audience.

Get a well-known brand to sponsor an event or partner with your company. Lots of businesses will be willing to do this because it shows they are charitable as well.

Their customers can ultimately become donors for your nonprofit. You can accomplish this in many ways. It depends on what your sponsor is willing to offer.

For example, if people make a donation through your website, they could get a discount or gift card to the sponsor’s business.

You should also partner with social influencers and celebrities.

This is another great way to add credibility to your organization. Social media promotions from well-known personalities promoting your nonprofit will help you drive sales and donations.

Try to find someone who has a direct connection to your mission and cause. These people will be much more willing to help you.

Conclusion

Nonprofit organizations still need to make money.

You can do this without straying away from your primary company’s goal and mission. All this means is your cause will get even more support from your brand.

Focus on new ways to acquire customers and donors. Take advantage of digital marketing tactics to do this.

Drive traffic to your website, and encourage donations through that platform. This will be easy to do if you establish credibility.

Build an email subscriber list. Stay active on social media. Leverage your mission statement and story to drive donations.

Make sure you have a mobile website. Launch a mobile app to take donations from there as well. Accept as many payment methods as possible.

Find a celebrity or social influencer willing to support your cause and promote your nonprofit.

If you follow these tips, you’ll see an increase in sales, donations, and volunteers for your nonprofit organization. This will ultimately boost your profits.

How is your nonprofit organization using digital marketing tactics to increase profits?

How to Increase the Profitability of Your Nonprofit Organization

The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business … Continue reading “How to Increase the Profitability of Your Nonprofit Organization”

The post How to Increase the Profitability of Your Nonprofit Organization appeared first on Wicked Baron's Emporium.

The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business … Continue reading “How to Increase the Profitability of Your Nonprofit Organization”

The post How to Increase the Profitability of Your Nonprofit Organization appeared first on Wicked Baron's Emporium.

How to Increase the Profitability of Your Nonprofit Organization


The primary purpose of a nonprofit company is to help a certain cause.

These organizations’ missions usually differ from those of traditional businesses.

If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.

But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.

At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.

You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.

Learn about the wants and needs of both your customers and donors.

I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.

Sure, they might have a website now, but they aren’t always using the most recent technologies.

For example, check out these numbers related to nonprofit organizations and mobile devices:

nonprofit mobile

Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.

If your nonprofit company is struggling or could use some fresh ideas, you’re in luck. I’ll explain what you need to do to boost profits for your nonprofit.

Promote customer acquisition

If you’ve been operating for a while, you probably have a solid base of customers and donors. That’s great news and something to be proud of.

But what steps are you taking to continuously grow this number?

Relying on the same customers isn’t a sustainable business model.

If you rely on mass direct mail or cold calling houses for donations, I’m guessing you’re having trouble acquiring new customers.

unknown call

That’s because people are not very likely to answer the phone if they don’t recognize the number.

Just 7% of people say they’ll answer a toll-free call from an unknown number.

Furthermore, research shows that the average conversion rate for cold calls is roughly 2%.

With such a small percentage of people answering their phones and an even smaller percentage actually converting, those numbers aren’t appealing.

You need to find other ways to promote your brand so that it can be exposed to the widest possible audience:

  • promote your website
  • stay active on social media
  • build an email marketing list
  • encourage referrals

These are the types of tactics you need to implement if you want to get more customers and donors.  We’ll discuss these concepts in much greater detail as we continue through this guide.

Drive traffic to your website

Your website needs to be the top priority for your nonprofit organization and your marketing efforts.

We’re living in a digital age, and you need to recognize that the best way to get discovered is through the Internet.

But just having a website isn’t enough. You need to make it as easy as possible for visitors to buy and donate through this platform.

It’s imperative you have a clear call-to-action on each page of the website. This will be the best way for you to generate donations and ultimately increase your profits.

Here’s a great example of this concept on the Habitat for Humanity homepage:

habitat

As you can see, the “donate” CTA buttons are clearly displayed in several places on the site.

All your marketing promotions should lead people to your website. If someone hears about you or clicks a link, they’ll know exactly where to find you and what to do.

They won’t have to pick up the phone or mail in a check. They will simply visit your website and donate directly from there.

One of the best ways to drive traffic to your website is by blogging.

Blogging adds fresh content to your site on a regular basis, which helps improve your SEO ranking.

This will make it easier for your nonprofit to be discovered when people search for related topics on Google.

Blogging allows you to include internal links to other pages on your site. You should also add external links to websites with high authority rankings, especially if those sites support your cause.

More importantly, a blog gives people a reason to keep coming back to your site.

Think of it like this. How often does the same person donate or buy something from your nonprofit? I’m willing to bet the answer is “not every single day.”

But if you can establish a steady audience visiting your blog on a daily or weekly basis, it will increase the chances of getting conversions simply because your site traffic is higher.

Prioritize email marketing

When someone visits your website, trying to get them to buy something or make a donation shouldn’t be your only goal.

You can effectively market yourself without forcing visitors to spend any money.

You need to collect email addresses.

This will be the best way for you to stay in contact with your customers, donors, and volunteers. Eventually, this email list will help you generate more money.

Email marketing has a high return on investment compared to other marketing tactics:

email ROI

That’s because the costs associated with these campaigns are low. You’ll pay only a flat monthly or annual rate for your email software based on the number of subscribers you have.

Think about how much money it costs you to send direct mail letters to homes asking for donations.

You’ll pay just a fraction of that cost by sending emails instead.

Plus, the best part about your email list is you know you’re contacting people genuinely interested in your organization. That’s why they signed up to receive these messages in the first place.

Someone who opts in to receive your promotional content is much more likely to spend money than a person receiving a call from an unknown number.

Improve your credibility and security

Scammers have always tried to trick people. The modern age is no exception.

It’s a sad reality, and it’s unfortunate it happens often.

As a result, consumers protect their information. If they’ve never heard of your nonprofit organization, they may not feel comfortable donating to you or buying from you for the fear your organization is not legitimate.

But you can do a few things to change that. Understand the top elements that add credibility to your website:

For starters, you need to make it easy for people to contact you through:

  • phone numbers
  • email address
  • physical address
  • links to social media pages
  • live chat

All of these need to be easily accessible.

Make sure you include security badges on your website as well. Proofread your site for grammar issues and typing mistakes. Such errors can make you appear unprofessional.

Your checkout and donation processes need to be secure. I’ll talk more about the way you accept payments shortly.

Increase your social media presence

Both your current and prospective customers are active on social media. The same holds true for your donors and volunteers.

You need to be active on these platforms.

If you don’t have profiles created on social sites, you need to do this as soon as possible. Facebook. Twitter. Instagram. YouTube. These are the best places to start.

Check out the Facebook page for Save the Children:

save the children

As you can see, the organization uses this marketing channel to promote events and raise money for specific causes.

Post content on your social media profiles on a daily basis.

Try new strategies to increase the number of your social followers. Interact with these followers. Run promotions and giveaways to create exposure.

Social media platforms are great places for you to explain your cause.

Also consider using social media platforms to encourage customer referrals.

Accept multiple payment options

Let’s say someone decides they want to buy something or make a donation on your website. That’s great news.

But they see you accept the payment only through mailed checks or over the phone. That’s no good.

You need to accept payments online. But take your online payment concept one step further.

Accepting only Visa and Mastercard won’t maximize your profits. You can’t assume everyone has those cards. Even if they do, the cards may not be their preferred methods of payment.

You need to accept all major credit cards and debit cards.

Furthermore, you need to accept alternative payment options as well, such as PayPal, Apple Pay, and Venmo.

The more options you have available, the more likely people will buy and donate.

Tell your story

Master the art of storytelling.

The whole idea behind your nonprofit needs to be the driving force of your sales. Sell your story, not your product.

You’d be surprised how impactful your story can be. People care about the world. Just look at these numbers based on a recent survey of Generation Z:

gen z

Younger generations are especially aware of social concerns across the globe.

That’s why 70% of Millennials say they are willing to spend more money on brands supporting a cause.

Explain why you got into business in the first place. Whom are the proceeds helping? How will donations help those in need?

Elicit an emotional response from people who hear your story. The message needs to be loud and clear.

This story needs to consistent on all your marketing channels. Feature it on your website, social platforms, and email newsletters.

You should also give people the opportunity to share their stories. This will help create a sense of community and give people a reason to constantly visit your website.

For example, let’s say your nonprofit helps people who have a certain illness. Let people currently suffering from that illness share their stories. They can connect with other people in the same position.

Family members and friends of those with the illness can contribute as well.

By creating this community of people with unique stories, you will encourage more people to support your cause.

Go mobile

Your nonprofit organization needs to have a mobile website. As we saw earlier, more than half of nonprofit website traffic comes from mobile devices, and one in five nonprofit event registrations occurs on a mobile device.

If your site isn’t mobile-friendly, you’ll have high bounce rates and won’t get high conversions.

But if your site loads quickly and is mobile-optimized, you’ll have a better chance of making more money.

Take your mobile marketing efforts one step further by creating a mobile app for your nonprofit.

site vs app

As you can see from the data above, consumers prefer mobile apps to mobile websites for several reasons:

  • convenience
  • speed
  • personalization

These are the components you need to focus on if you want to drive sales and donations through your mobile app.

Creating a mobile app also improves your legitimacy, which I discussed earlier. It will be easier for people to find you when they browse for related content in the app store.

You can use your nonprofit mobile app to accept payments.

mobile payments

People spend more money on mobile apps than they do on mobile browsers and desktop devices.

This strategy will not only increase the number of donations you get but also the amount of each donation.

Partner with sponsors and influencers

Leverage relationships to expose your brand to a wider audience.

Get a well-known brand to sponsor an event or partner with your company. Lots of businesses will be willing to do this because it shows they are charitable as well.

Their customers can ultimately become donors for your nonprofit. You can accomplish this in many ways. It depends on what your sponsor is willing to offer.

For example, if people make a donation through your website, they could get a discount or gift card to the sponsor’s business.

You should also partner with social influencers and celebrities.

This is another great way to add credibility to your organization. Social media promotions from well-known personalities promoting your nonprofit will help you drive sales and donations.

Try to find someone who has a direct connection to your mission and cause. These people will be much more willing to help you.

Conclusion

Nonprofit organizations still need to make money.

You can do this without straying away from your primary company’s goal and mission. All this means is your cause will get even more support from your brand.

Focus on new ways to acquire customers and donors. Take advantage of digital marketing tactics to do this.

Drive traffic to your website, and encourage donations through that platform. This will be easy to do if you establish credibility.

Build an email subscriber list. Stay active on social media. Leverage your mission statement and story to drive donations.

Make sure you have a mobile website. Launch a mobile app to take donations from there as well. Accept as many payment methods as possible.

Find a celebrity or social influencer willing to support your cause and promote your nonprofit.

If you follow these tips, you’ll see an increase in sales, donations, and volunteers for your nonprofit organization. This will ultimately boost your profits.

How is your nonprofit organization using digital marketing tactics to increase profits?





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Rational Decision Making: The 7-Step Process for Making Logical Decisions

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.

But emotions can cloud your reasoning, especially when you need to do something that could cause internal pain, like giving constructive criticism, or when you need to move on from something you’re attached to, like scrapping a favorite topic from your team’s content mix.

There’s a way to suppress this emotional bias, though. It’s a thought process that’s completely objective and data-driven. It’s called the rational decision making model, and it will help you make logically sound decisions even in situations with major ramifications, like pivoting your entire blogging strategy.

Download our complete productivity guide here for more tips on improving your  productivity at work.

But before we learn each step of this powerful process, let’s go over what exactly rational decision making is and why it’s important.

Rational decision making is an important skill to possess, especially in the digital marketing industry. Humans are inherently emotional, so our biases and beliefs can blur our perception of reality. Fortunately, data sharpens our view. By showing us how our audience actually interacts with our brand, data liberates us from relying on our assumptions to determine what our audience likes about us.

Rational Decision Making Model: 7 Easy Steps with an Example

1. Verify and define your problem.

To prove that you actually have a problem, you need evidence for it. Most marketers think data is the silver bullet that can diagnose any issue in our strategy, but you actually need to extract insights from your data to prove anything. If you don’t, you’re just looking at a bunch of numbers packed into a spreadsheet.

To pinpoint your specific problem, collect as much data from your area of need and analyze it to find any alarming patterns or trends.

Example:

“After analyzing our blog traffic report, we now know why our traffic has plateaued for the past year — our organic traffic increases slightly month over month but our email and social traffic decrease.”

2. Research and brainstorm possible solutions for your problem.

Expanding your pool of potential solutions boosts your chances of solving your problem. To find as many potential solutions as possible, you should gather plenty of information about your problem from your own knowledge and the internet. You can also brainstorm with others to uncover more possible solutions.

Example:

Potential Solution 1: “We could focus on growing organic, email, and social traffic all at the same time.”

Potential Solution 2: “We could focus on growing email and social traffic at the same time — organic traffic already increases month over month while traffic from email and social decrease.”

Potential Solution 3: “We could solely focus on growing social traffic — growing social traffic is easier than growing email and organic traffic at the same time. We also have 2 million followers on Facebook, so we could push our posts to a ton of readers.”

Potential Solution 4: “We could solely focus on growing email traffic — growing email traffic is easier than growing social and organic traffic at the same time. We also have 250,000 blog subscribers, so we could push our posts to a ton of readers.”

Potential Solution 5: “We could solely focus on growing organic traffic — growing organic traffic is easier than growing social and email traffic at the same time. We also just implemented a pillar-cluster model to boost our domain’s authority, so we could attract a ton of readers from Google.”

3. Set standards of success and failure for your potential solutions.

Setting a threshold to measure your solutions’ success and failure lets you determine which ones can actually solve your problem. Your standard of success shouldn’t be too high, though. You’d never be able to find a solution. But if your standards are realistic, quantifiable, and focused, you’ll be able to find one.

Example:

“If one of our solutions increases our total traffic by 10%, we should consider it a practical way to overcome our traffic plateau.”

4. Flesh out the potential results of each solution.

Next, you should determine each of your solutions’ consequences. To do so, create a strength and weaknesses table for each alternative and compare them to each other. You should also prioritize your solutions in a list from best chance to solve the problem to worst chance.

Example:

Potential Result 1: ‘Growing organic, email, and social traffic at the same time could pay a lot of dividends, but our team doesn’t have enough time or resources to optimize all three channels.”

Potential Result 2: “Growing email and social traffic at the same time would marginally increase overall traffic — both channels only account for 20% of our total traffic.”

Potential Result 3: “Growing social traffic by posting a blog post everyday on Facebook is challenging because the platform doesn’t elevate links in the news feed and the channel only accounts for 5% of our blog traffic. Focusing solely on social would produce minimal results.”

Potential Result 4: “Growing email traffic by sending two emails per day to our blog subscribers is challenging because we already send one email to subscribers everyday and the channel only accounts for 15% of our blog traffic. Focusing on email would produce minimal results.”

Potential Result 5: “Growing organic traffic by targeting high search volume keywords for all of our new posts is the easiest way to grow our blog’s overall traffic. We have a high domain authority, Google refers 80% of our total traffic, and we just implemented a pillar-cluster model. Focusing on organic would produce the most results.”

5. Choose the best solution and test it.

Based on the evaluation of your potential solutions, choose the best one and test it. You can start monitoring your preliminary results during this stage too.

Example:

“Focusing on organic traffic seems to be the most effective and realistic play for us. Let’s test an organic-only strategy where we only create new content that has current or potential search volume and fits into our pillar cluster model.”

6. Track and analyze the results of your test.

Track and analyze your results to see if your solution actually solved your problem.

Example:

“After a month of testing, our blog traffic has increased by 14% and our organic traffic has increased by 21%.”

7. If the test solves your problem, implement the solution. If not, test a new one.

If your potential solution passed your test and solved your problem, then it’s the most rational decision you can make. You should implement it to completely solve your current problem or any other related problems in the future. If the solution didn’t solve your problem, then test another potential solution that you came up with.

Example:

“The results from solely focusing on organic surpassed our threshold of success. From now on, we’re pivoting to an organic-only strategy, where we’ll only create new blog content that has current or future search volume and fits into our pillar cluster model.”

As humans, it’s natural for our emotions to hijack your decision making process. And that’s okay. Sometimes, emotional decisions are better than logical ones. But when you really need to prioritize logic over emotion, arming your mind with the rational decision making model can help you suppress your emotion bias and be as objective as possible.

Productivity Guide

 
free productivity tips

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.

But emotions can cloud your reasoning, especially when you need to do something that could cause internal pain, like giving constructive criticism, or when you need to move on from something you’re attached to, like scrapping a favorite topic from your team’s content mix.

There’s a way to suppress this emotional bias, though. It’s a thought process that’s completely objective and data-driven. It’s called the rational decision making model, and it will help you make logically sound decisions even in situations with major ramifications, like pivoting your entire blogging strategy.

Download our complete productivity guide here for more tips on improving your  productivity at work.

But before we learn each step of this powerful process, let’s go over what exactly rational decision making is and why it’s important.

Rational decision making is an important skill to possess, especially in the digital marketing industry. Humans are inherently emotional, so our biases and beliefs can blur our perception of reality. Fortunately, data sharpens our view. By showing us how our audience actually interacts with our brand, data liberates us from relying on our assumptions to determine what our audience likes about us.

Rational Decision Making Model: 7 Easy Steps with an Example

1. Verify and define your problem.

To prove that you actually have a problem, you need evidence for it. Most marketers think data is the silver bullet that can diagnose any issue in our strategy, but you actually need to extract insights from your data to prove anything. If you don’t, you’re just looking at a bunch of numbers packed into a spreadsheet.

To pinpoint your specific problem, collect as much data from your area of need and analyze it to find any alarming patterns or trends.

Example:

“After analyzing our blog traffic report, we now know why our traffic has plateaued for the past year — our organic traffic increases slightly month over month but our email and social traffic decrease.”

2. Research and brainstorm possible solutions for your problem.

Expanding your pool of potential solutions boosts your chances of solving your problem. To find as many potential solutions as possible, you should gather plenty of information about your problem from your own knowledge and the internet. You can also brainstorm with others to uncover more possible solutions.

Example:

Potential Solution 1: “We could focus on growing organic, email, and social traffic all at the same time.”

Potential Solution 2: “We could focus on growing email and social traffic at the same time — organic traffic already increases month over month while traffic from email and social decrease.”

Potential Solution 3: “We could solely focus on growing social traffic — growing social traffic is easier than growing email and organic traffic at the same time. We also have 2 million followers on Facebook, so we could push our posts to a ton of readers.”

Potential Solution 4: “We could solely focus on growing email traffic — growing email traffic is easier than growing social and organic traffic at the same time. We also have 250,000 blog subscribers, so we could push our posts to a ton of readers.”

Potential Solution 5: “We could solely focus on growing organic traffic — growing organic traffic is easier than growing social and email traffic at the same time. We also just implemented a pillar-cluster model to boost our domain’s authority, so we could attract a ton of readers from Google.”

3. Set standards of success and failure for your potential solutions.

Setting a threshold to measure your solutions’ success and failure lets you determine which ones can actually solve your problem. Your standard of success shouldn’t be too high, though. You’d never be able to find a solution. But if your standards are realistic, quantifiable, and focused, you’ll be able to find one.

Example:

“If one of our solutions increases our total traffic by 10%, we should consider it a practical way to overcome our traffic plateau.”

4. Flesh out the potential results of each solution.

Next, you should determine each of your solutions’ consequences. To do so, create a strength and weaknesses table for each alternative and compare them to each other. You should also prioritize your solutions in a list from best chance to solve the problem to worst chance.

Example:

Potential Result 1: ‘Growing organic, email, and social traffic at the same time could pay a lot of dividends, but our team doesn’t have enough time or resources to optimize all three channels.”

Potential Result 2: “Growing email and social traffic at the same time would marginally increase overall traffic — both channels only account for 20% of our total traffic.”

Potential Result 3: “Growing social traffic by posting a blog post everyday on Facebook is challenging because the platform doesn’t elevate links in the news feed and the channel only accounts for 5% of our blog traffic. Focusing solely on social would produce minimal results.”

Potential Result 4: “Growing email traffic by sending two emails per day to our blog subscribers is challenging because we already send one email to subscribers everyday and the channel only accounts for 15% of our blog traffic. Focusing on email would produce minimal results.”

Potential Result 5: “Growing organic traffic by targeting high search volume keywords for all of our new posts is the easiest way to grow our blog’s overall traffic. We have a high domain authority, Google refers 80% of our total traffic, and we just implemented a pillar-cluster model. Focusing on organic would produce the most results.”

5. Choose the best solution and test it.

Based on the evaluation of your potential solutions, choose the best one and test it. You can start monitoring your preliminary results during this stage too.

Example:

“Focusing on organic traffic seems to be the most effective and realistic play for us. Let’s test an organic-only strategy where we only create new content that has current or potential search volume and fits into our pillar cluster model.”

6. Track and analyze the results of your test.

Track and analyze your results to see if your solution actually solved your problem.

Example:

“After a month of testing, our blog traffic has increased by 14% and our organic traffic has increased by 21%.”

7. If the test solves your problem, implement the solution. If not, test a new one.

If your potential solution passed your test and solved your problem, then it’s the most rational decision you can make. You should implement it to completely solve your current problem or any other related problems in the future. If the solution didn’t solve your problem, then test another potential solution that you came up with.

Example:

“The results from solely focusing on organic surpassed our threshold of success. From now on, we’re pivoting to an organic-only strategy, where we’ll only create new blog content that has current or future search volume and fits into our pillar cluster model.”

As humans, it’s natural for our emotions to hijack your decision making process. And that’s okay. Sometimes, emotional decisions are better than logical ones. But when you really need to prioritize logic over emotion, arming your mind with the rational decision making model can help you suppress your emotion bias and be as objective as possible.

Productivity Guide

 
free productivity tips

The Content Path: Moving from Attention to Action

We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we … Continue reading “The Content Path: Moving from Attention to Action”

The post The Content Path: Moving from Attention to Action appeared first on Wicked Baron's Emporium.

We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we … Continue reading “The Content Path: Moving from Attention to Action”

The post The Content Path: Moving from Attention to Action appeared first on Wicked Baron's Emporium.