12 Google Sheets Add-Ons to Streamline Reporting

Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets.Learn how to run effective marketing campaigns using Google.

Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on how to download a Google Sheets add-on:

1. Open new or existing google spreadsheet

2. Click add ons in navigation bar → “get add ons”

step two

3. Hover over an add-on and click “free” button

step three

4. In the pop-up window, sign into your google account and click “allow”

stepfour-5

4. The add-on is automatically installed

5. To manage or remove add-ons, click “manage add-ons”

stepsix-2

6. If you want to remove the add-on, click the green “manage” button, and then “remove” 

stepseven-2

Important note: You’ll only see these add-ons on a desktop, they don’t work on mobile. Also, most add-ons work for both Chrome and Safari, but some are only designed for Chrome.

Now that we’ve got that covered, here are 12 Google Sheet add-ons that can streamline your entire reporting process.

Email

1.autoCrat: When you’ve finalized a spreadsheet and want to send it to someone else, this add-on enables you to merge your spreadsheet data into a document and email your data as either an attachment. Autocrat can also mass-generate personalized documents.

autocrat

Image credit to autoCrat add-on.

2.Yet Another Mail Merge: This tool automates email campaigns, tracks emails, and lets you personalize emails for specific contact groups. To do this, you simply import your contacts into a spreadsheet, and choose a Google email template. You can send one generic email to all your contacts, or customize emails for different contact segments.

yetanothermailmerge

Image credit to Yet Another Mail Merge add-on.

3.Gmail Scheduler: Gmail Scheduler allows you to schedule emails for later. After writing your email in Gmail and saving it as a draft, your spreadsheet will automatically send the email at the appropriately allotted time.

gmailscheduler

Image credit to Gmail Scheduler add-on.

Organization:

4. Document Studio: If your data is spread out across spreadsheets, Excel sheets, Google Form Responses, and CSV files, this add-on makes it possible to combine all your miscellaneous information into one clean document. Among other things, Document Studio assists you in creating highly sophisticated marketing pitches or business letters. It’s your choice whether you want your final document in PDF format, Google Sheets, Docs, or Slides, Microsoft Powerpoint, Word, or Excel, HTML or Plain text, or an ePub eBook.

documentstudio

Image credit to Document Studio add-on.

5. Power Tools: Power Tools is a useful all-in-one service to cleanup data, reformat it, combine sheets, split columns, customize formulas, and more. If there’s one service in Power Tools you use a lot, you can even save it as a favorite. The add-on also automates mundane tasks, like adding or removing text by position.

powertools-1

Image credit to Power Tools add-on.

Visuals:

6. Table Styles: If you want to use your spreadsheets for presentation purposes, Table Styles helps you achieve a sleek style. With Table Styles, you’re able to add custom or predefined styles, fonts, borders, and colors to your sheet. If you were presenting a spreadsheet at a marketing conference with company data, for example, you could use your company colors for a professional look.

tablestyle

Image credit to Table Styles add-on.

7. Awesome Table: This add-on gives you the option of viewing or analyzing data in other visual forms. Awesome Table transforms your data into charts, maps, cards, visual tables, or other custom interfaces.

awesometable

Image credit to Awesome Table add-on.

Data Analysis, Calculations, Predictions:

8. Solver: Solver helps you maximize profits, minimize costs, and deal with budget allocation, which is particularly useful if you’re in charge of budgeting multiple marketing campaigns at once. Solver can calculate and model your data, and provide solution optimization, as well.

solver

Image credit to Solver add-on.

9. BigML: Conceiving predictions with your data is often tricky, time-consuming, and inefficient. This add-on solves that problem by extracting value from your known data and filling the blank cells in each data row with predictions. It also assigns confidence levels to predictions, and populates lead score values.

bigml

Image credit to BigML.com.

10. AdStage: If you’re employing paid marketing strategies, this tool incorporates your paid marketing performance data directly into your spreadsheet. It provides tools for A/B testing, so you can determine your top-performing campaigns or ads. It also enables you to gather cross-network SEM data in one table, and more.

adstage

Image credit to AdStage add-on.

Publishing and Sharing:

11. AppSheet: Building a new mobile app has never been easier — this add-on allows you to fill your spreadsheet with data including contacts, products, inventory, property, and anything else you want tracked, and then automatically converts that data into your new mobile app. If you’re interested in creating a custom app to distribute to employees or customers, AppSheet works effectively within minutes.

appsheet-1

Image credit to AppSheet.com.

12. MarkdownTableMaker: If you’d prefer seeing your data in a Markdown table, this add-on converts your spreadsheet (or individual columns) into Markdown. You’re also able to save the Markdown conversion to Google Drive, or copy and paste it anywhere else you want.

markdown

Image credit to MarkdownTableMaker add-on.

How to Run a Marketing Campaign with GSuite

 
Check out this free ebook on running effectibe marketing campaigns using GSuite.

Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets.Learn how to run effective marketing campaigns using Google.

Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on how to download a Google Sheets add-on:

1. Open new or existing google spreadsheet

2. Click add ons in navigation bar → “get add ons”

step two

3. Hover over an add-on and click “free” button

step three

4. In the pop-up window, sign into your google account and click “allow”

stepfour-5

4. The add-on is automatically installed

5. To manage or remove add-ons, click “manage add-ons”

stepsix-2

6. If you want to remove the add-on, click the green “manage” button, and then “remove” 

stepseven-2

Important note: You’ll only see these add-ons on a desktop, they don’t work on mobile. Also, most add-ons work for both Chrome and Safari, but some are only designed for Chrome.

Now that we’ve got that covered, here are 12 Google Sheet add-ons that can streamline your entire reporting process.

Email

1.autoCrat: When you’ve finalized a spreadsheet and want to send it to someone else, this add-on enables you to merge your spreadsheet data into a document and email your data as either an attachment. Autocrat can also mass-generate personalized documents.

autocrat

Image credit to autoCrat add-on.

2.Yet Another Mail Merge: This tool automates email campaigns, tracks emails, and lets you personalize emails for specific contact groups. To do this, you simply import your contacts into a spreadsheet, and choose a Google email template. You can send one generic email to all your contacts, or customize emails for different contact segments.

yetanothermailmerge

Image credit to Yet Another Mail Merge add-on.

3.Gmail Scheduler: Gmail Scheduler allows you to schedule emails for later. After writing your email in Gmail and saving it as a draft, your spreadsheet will automatically send the email at the appropriately allotted time.

gmailscheduler

Image credit to Gmail Scheduler add-on.

Organization:

4. Document Studio: If your data is spread out across spreadsheets, Excel sheets, Google Form Responses, and CSV files, this add-on makes it possible to combine all your miscellaneous information into one clean document. Among other things, Document Studio assists you in creating highly sophisticated marketing pitches or business letters. It’s your choice whether you want your final document in PDF format, Google Sheets, Docs, or Slides, Microsoft Powerpoint, Word, or Excel, HTML or Plain text, or an ePub eBook.

documentstudio

Image credit to Document Studio add-on.

5. Power Tools: Power Tools is a useful all-in-one service to cleanup data, reformat it, combine sheets, split columns, customize formulas, and more. If there’s one service in Power Tools you use a lot, you can even save it as a favorite. The add-on also automates mundane tasks, like adding or removing text by position.

powertools-1

Image credit to Power Tools add-on.

Visuals:

6. Table Styles: If you want to use your spreadsheets for presentation purposes, Table Styles helps you achieve a sleek style. With Table Styles, you’re able to add custom or predefined styles, fonts, borders, and colors to your sheet. If you were presenting a spreadsheet at a marketing conference with company data, for example, you could use your company colors for a professional look.

tablestyle

Image credit to Table Styles add-on.

7. Awesome Table: This add-on gives you the option of viewing or analyzing data in other visual forms. Awesome Table transforms your data into charts, maps, cards, visual tables, or other custom interfaces.

awesometable

Image credit to Awesome Table add-on.

Data Analysis, Calculations, Predictions:

8. Solver: Solver helps you maximize profits, minimize costs, and deal with budget allocation, which is particularly useful if you’re in charge of budgeting multiple marketing campaigns at once. Solver can calculate and model your data, and provide solution optimization, as well.

solver

Image credit to Solver add-on.

9. BigML: Conceiving predictions with your data is often tricky, time-consuming, and inefficient. This add-on solves that problem by extracting value from your known data and filling the blank cells in each data row with predictions. It also assigns confidence levels to predictions, and populates lead score values.

bigml

Image credit to BigML.com.

10. AdStage: If you’re employing paid marketing strategies, this tool incorporates your paid marketing performance data directly into your spreadsheet. It provides tools for A/B testing, so you can determine your top-performing campaigns or ads. It also enables you to gather cross-network SEM data in one table, and more.

adstage

Image credit to AdStage add-on.

Publishing and Sharing:

11. AppSheet: Building a new mobile app has never been easier — this add-on allows you to fill your spreadsheet with data including contacts, products, inventory, property, and anything else you want tracked, and then automatically converts that data into your new mobile app. If you’re interested in creating a custom app to distribute to employees or customers, AppSheet works effectively within minutes.

appsheet-1

Image credit to AppSheet.com.

12. MarkdownTableMaker: If you’d prefer seeing your data in a Markdown table, this add-on converts your spreadsheet (or individual columns) into Markdown. You’re also able to save the Markdown conversion to Google Drive, or copy and paste it anywhere else you want.

markdown

Image credit to MarkdownTableMaker add-on.

How to Run a Marketing Campaign with GSuite

 
Check out this free ebook on running effectibe marketing campaigns using GSuite.

How to Buy Instagram Likes (And Why It's a Bad Idea)

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience.

The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s just not a good one.

There’s no denying that likes are critical to the success of your Instagram account. For instance, let’s say you work for a smoothie shop and want to post a delicious smoothie recipe on Instagram to attract the engagement of a health-conscious audience.Download 25 free Instagram templates to increase engagement and elevate your  presence. 

If your healthy smoothie post gets a ton of likes, it’ll have a better chance of competing with other top posts with similar hashtags, and might even appear on Instagram’s Explore page. The Explore page, which you can find on Instagram by clicking on the magnifying-glass symbol, is a compilation of posts you’ve liked and posts liked by accounts with which you often interact. Since the Explore page shows users posts their followers like, it’s an effective way for your business to reach a new audience.

But while having a bunch of likes is valuable, it’s only a productive marketing strategy if you’ve achieved them organically.

Buying Instagram likes might seem like a good method to increase engagement, but it’s actually a dangerous tactic that can do quite the opposite, decreasing your engagement and destroying your brand’s reputation.

Read on to find out the two ways users currently buy Instagram likes, and how taking either road can poke holes in your marketing strategy.

How to Buy Instagram Likes

There are two types of services you can use to buy likes on Instagram. The first type of service sells likes from fake accounts. The second type of service sells Instagram bots, which then follow real accounts and like other people’s posts for you (with the expectation that these people will then follow and like your posts, in return).

There are numerous companies out there that offer one of these services. I’m here to warn you about them all. Let’s dive into both services and see why they’re so unsafe.

1. Buy Instagram Likes from Fake Accounts

The first method, paying a service to get likes from fake accounts, is a ineffective and risky option. Since these accounts are fake, you won’t receive engagement in the form of comments, and if your real followers see you have a post with 1,000 likes but only two comments, they’re going to feel distrustful of your account’s authenticity. Even worse, fake accounts will never turn into real customers. The likes you receive from fraudulent accounts are invalid signs of customer loyalty, and won’t help you measure your post’s true performance.

If your real audience discovers some of your likes are from bogus accounts (which is easy to recognize, if these fake accounts don’t have profile pictures or posts of their own), your business could seem cheap or insincere. As a consumer, I don’t want to purchase from your business if your marketing tactics are shady. Plus, if I see your followers are fake, I’m going to assume you don’t sell high-quality products — if you don’t believe in the quality of your brand enough to attract real people, why should I?

Ultimately, these fake followers can’t buy your product or endorse you in real life, which doesn’t set your business up for long-term success.

Here’s an example of pricing for a service, Likeservice24, that offers fake-account likes in bulk:

buyinstalikes

You can see the pricing is fair ($66 for 20,000 likes), but, in the long haul, it’s not a sustainable or reputable marketing tactic.

2. Buy Instagram Bots to Follow Other People’s Accounts

There’s an unwritten “I follow you, you follow me” rule that exists on Instagram, which basically means if someone follows me, I feel obligated to follow them in return. Many people feel the same way when following other accounts on Twitter. And it’s the premise of this second method.

With this service, you’re essentially buying a bot to follow other people’s accounts, with the hope that these accounts will follow and like your posts in return. The bot basically acts as an invisible minion, following accounts from your profile and liking and commenting on posts as if it were you.

After these Instagram bots follow a bunch of accounts, they’ll eventually unfollow them, to ensure you have a better follow-to-follower ratio.

This method shares the same risky and long-term complications as the buying likes from fake accounts tactic, but there are additional dangers to using a bot. For one, the bot only knows how to “auto comment” and “auto like.” Your bot, acting as you, is not a real person and can’t understand various nuances that exist in language, which could lead to PR-related misshaps when you realize your bot engages with an account that posts inappropriate content.

For instance, the bot might start liking any posts with hashtags that you’ve programmed it to like. This could cause your bot to like irrelevant posts that don’t support your brand’s values, or even hateful accounts that post content your customers would find offensive.

Even worse, if the bot is “auto commenting” for you, it might misconstrue a post’s intent: for instance, if the word “happy” is in someone’s post about their beloved pet who recently passed away, the bot might comment, “That’s awesome, congrats!”

Below is an example of a service, Instazood, that provides bots for as little as $10. (Low price, high risk, am I right?)

 buyinstabots

There are other services to buy Instagram likes, but ultimately, you shouldn’t trust a bot or fake accounts to receive authentic engagement.

The Three Biggest Reasons Buying Instagram Likes is a Bad Idea

Besides the hazards I just mentioned, there are three big-picture problems with buying Instagram likes regardless of the service.

First, Instagram might deactivate your account if they suspect you’re not using honest methods to build a following and attract engagement. Since 2014, Instagram has been hunting for and deactivating millions of fake accounts on Instagram, and paying for likes goes against Instagram’s Community Guidelines. They want their platform to remain a place for authentic connections, and so should you.

Second, it’s not a sustainable marketing strategy: ultimately, your long-term goals should revolve around creating deep, meaningful relationships with your audience, turning this audience into real-life customers, and creating a customer service process to ensure these customers become brand advocates.

None of these outputs will come to fruition if your likes are from fake accounts.

Lastly, buying Instagram likes can actually hurt your engagement ratio. Instagram doesn’t measure how many likes each post gets. Rather, it measures how many likes each post gets in relation to how many followers you have.

This means if your posts start receiving 10,000 likes, but you only have 1,000 followers, your posts are going to be seen by fewer people, and are less likely to get discovered.

Here’s a graph from InfluencerDB to illustrate the like-to-follower ratio:

graphinstalikes

Ultimately, buying likes in an effort to increase engagement can actually decrease engagement, destroying the one thing you’re trying to get. Ironic, I know. So skip the shady shortcut to social media marketing, and use a more long-term but sustainable plan for attracting organic likes from real people. After all, those real people are the only ones who can become real customers.

Instagram for Business

 
Instagram Te

The post How to Buy Instagram Likes (And Why It's a Bad Idea) appeared first on Wicked Baron's Emporium.

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience.

The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s just not a good one.

There’s no denying that likes are critical to the success of your Instagram account. For instance, let’s say you work for a smoothie shop and want to post a delicious smoothie recipe on Instagram to attract the engagement of a health-conscious audience.Download 25 free Instagram templates to increase engagement and elevate your  presence. 

If your healthy smoothie post gets a ton of likes, it’ll have a better chance of competing with other top posts with similar hashtags, and might even appear on Instagram’s Explore page. The Explore page, which you can find on Instagram by clicking on the magnifying-glass symbol, is a compilation of posts you’ve liked and posts liked by accounts with which you often interact. Since the Explore page shows users posts their followers like, it’s an effective way for your business to reach a new audience.

But while having a bunch of likes is valuable, it’s only a productive marketing strategy if you’ve achieved them organically.

Buying Instagram likes might seem like a good method to increase engagement, but it’s actually a dangerous tactic that can do quite the opposite, decreasing your engagement and destroying your brand’s reputation.

Read on to find out the two ways users currently buy Instagram likes, and how taking either road can poke holes in your marketing strategy.

How to Buy Instagram Likes

There are two types of services you can use to buy likes on Instagram. The first type of service sells likes from fake accounts. The second type of service sells Instagram bots, which then follow real accounts and like other people’s posts for you (with the expectation that these people will then follow and like your posts, in return).

There are numerous companies out there that offer one of these services. I’m here to warn you about them all. Let’s dive into both services and see why they’re so unsafe.

1. Buy Instagram Likes from Fake Accounts

The first method, paying a service to get likes from fake accounts, is a ineffective and risky option. Since these accounts are fake, you won’t receive engagement in the form of comments, and if your real followers see you have a post with 1,000 likes but only two comments, they’re going to feel distrustful of your account’s authenticity. Even worse, fake accounts will never turn into real customers. The likes you receive from fraudulent accounts are invalid signs of customer loyalty, and won’t help you measure your post’s true performance.

If your real audience discovers some of your likes are from bogus accounts (which is easy to recognize, if these fake accounts don’t have profile pictures or posts of their own), your business could seem cheap or insincere. As a consumer, I don’t want to purchase from your business if your marketing tactics are shady. Plus, if I see your followers are fake, I’m going to assume you don’t sell high-quality products — if you don’t believe in the quality of your brand enough to attract real people, why should I?

Ultimately, these fake followers can’t buy your product or endorse you in real life, which doesn’t set your business up for long-term success.

Here’s an example of pricing for a service, Likeservice24, that offers fake-account likes in bulk:

buyinstalikes

You can see the pricing is fair ($66 for 20,000 likes), but, in the long haul, it’s not a sustainable or reputable marketing tactic.

2. Buy Instagram Bots to Follow Other People’s Accounts

There’s an unwritten “I follow you, you follow me” rule that exists on Instagram, which basically means if someone follows me, I feel obligated to follow them in return. Many people feel the same way when following other accounts on Twitter. And it’s the premise of this second method.

With this service, you’re essentially buying a bot to follow other people’s accounts, with the hope that these accounts will follow and like your posts in return. The bot basically acts as an invisible minion, following accounts from your profile and liking and commenting on posts as if it were you.

After these Instagram bots follow a bunch of accounts, they’ll eventually unfollow them, to ensure you have a better follow-to-follower ratio.

This method shares the same risky and long-term complications as the buying likes from fake accounts tactic, but there are additional dangers to using a bot. For one, the bot only knows how to “auto comment” and “auto like.” Your bot, acting as you, is not a real person and can’t understand various nuances that exist in language, which could lead to PR-related misshaps when you realize your bot engages with an account that posts inappropriate content.

For instance, the bot might start liking any posts with hashtags that you’ve programmed it to like. This could cause your bot to like irrelevant posts that don’t support your brand’s values, or even hateful accounts that post content your customers would find offensive.

Even worse, if the bot is “auto commenting” for you, it might misconstrue a post’s intent: for instance, if the word “happy” is in someone’s post about their beloved pet who recently passed away, the bot might comment, “That’s awesome, congrats!”

Below is an example of a service, Instazood, that provides bots for as little as $10. (Low price, high risk, am I right?)

 buyinstabots

There are other services to buy Instagram likes, but ultimately, you shouldn’t trust a bot or fake accounts to receive authentic engagement.

The Three Biggest Reasons Buying Instagram Likes is a Bad Idea

Besides the hazards I just mentioned, there are three big-picture problems with buying Instagram likes regardless of the service.

First, Instagram might deactivate your account if they suspect you’re not using honest methods to build a following and attract engagement. Since 2014, Instagram has been hunting for and deactivating millions of fake accounts on Instagram, and paying for likes goes against Instagram’s Community Guidelines. They want their platform to remain a place for authentic connections, and so should you.

Second, it’s not a sustainable marketing strategy: ultimately, your long-term goals should revolve around creating deep, meaningful relationships with your audience, turning this audience into real-life customers, and creating a customer service process to ensure these customers become brand advocates.

None of these outputs will come to fruition if your likes are from fake accounts.

Lastly, buying Instagram likes can actually hurt your engagement ratio. Instagram doesn’t measure how many likes each post gets. Rather, it measures how many likes each post gets in relation to how many followers you have.

This means if your posts start receiving 10,000 likes, but you only have 1,000 followers, your posts are going to be seen by fewer people, and are less likely to get discovered.

Here’s a graph from InfluencerDB to illustrate the like-to-follower ratio:

graphinstalikes

Ultimately, buying likes in an effort to increase engagement can actually decrease engagement, destroying the one thing you’re trying to get. Ironic, I know. So skip the shady shortcut to social media marketing, and use a more long-term but sustainable plan for attracting organic likes from real people. After all, those real people are the only ones who can become real customers.

Instagram for Business

 
Instagram Te

The post How to Buy Instagram Likes (And Why It's a Bad Idea) appeared first on Wicked Baron's Emporium.

Hack Your Way to 10,000 Podcast Downloads with These 15 Tips

Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then. In fact, we are over 600 episodes into our podcasting journey. Sure, we had existing audiences on our other channels and platforms, but we still needed to get them to show up and listen to … Continue reading “Hack Your Way to 10,000 Podcast Downloads with These 15 Tips”

The post Hack Your Way to 10,000 Podcast Downloads with These 15 Tips appeared first on Wicked Baron's Emporium.

Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then. In fact, we are over 600 episodes into our podcasting journey. Sure, we had existing audiences on our other channels and platforms, but we still needed to get them to show up and listen to … Continue reading “Hack Your Way to 10,000 Podcast Downloads with These 15 Tips”

The post Hack Your Way to 10,000 Podcast Downloads with These 15 Tips appeared first on Wicked Baron's Emporium.

Hack Your Way to 10,000 Podcast Downloads with These 15 Tips


grow-your-podcast

Back in July of 2016, I started a podcast with Eric Siu called Marketing School.

We’ve come a long way since then.

In fact, we are over 600 episodes into our podcasting journey.

Sure, we had existing audiences on our other channels and platforms, but we still needed to get them to show up and listen to our podcast.

Eric has been podcasting for years and brought a lot of experience to the pod.

I have been a featured guest on many other podcasts, but this was my first foray into hosting a podcast.

Our podcast started with zero listeners and zero downloads on day one.

Every podcast does.

Everyone starts on equal footing.

Podcasters like Jeremy Ryan Slate are reaching 10,000 podcast downloads in a little over a month.

Sound too good to be true?

This guide will show you 15 simple hacks to grow your podcast to 10,000 downloads or more.

So whether you are just getting started or an old pro looking for some fuel, these tips will help you ignite the fire and get your voice into ears around the world.

Podcasts are starting to generate big bucks

Podcasts are going mainstream.

Big investments are starting to flow into podcasts, podcast networks, and studios over the last few years.

Gimlet Media has now raised $27M for its network with popular podcasts like Startup and Reply All.

If you don’t feel like podcasting has truly gone mainstream just yet, then you probably haven’t heard about the Gimlet Media story becoming a TV sitcom on ABC starring Zach Braff.

alex inc

Research estimates that there are between 250K and 425K podcasts available to listeners today.

It will continue to get harder and harder to get discovered in this medium when you compete against media and publishing powerhouses who are now investing significantly in podcasting.

You need an edge to be successful.

How you get that edge could make or break your podcast.

Audiences have more options than ever before. It’s your job to make them pick your podcast.

The problem is simple.

Many new podcasters don’t know how to use podcasting hacks to grow audiences and downloads.

You can’t turn off the mic, hit publish, and wait for the downloads to come streaming in–even if you have audiences on other platforms as I did.

Marketing School was able to get over a million downloads in just four months.

This is how we did it:

Where you are in your podcast journey will make a significant difference in the approaches you take to hack your way to more podcast downloads.

As I see it, there a three major phases of every podcast.

  • Pre-launch
  • Launch: The first eight weeks
  • Life after launch

Where are you in your podcasting journey?

With all the big bucks flowing into podcasting, it’s time to start hacking and start seeing downloads.

1. Begin with value before you ever launch

A few months before his death, Albert Einstein said this:

“Try not to become a man of success but rather try to become a man of value.”

Mr. Einstein may not have been talking about content marketing. But his advice rings true for marketers.

The most successful podcasts deliver consistent value.

Take TedTalks, for example. They offer over 2,700 podcasts, all designed with an educational slant.

pasted image 0 310

The TED Radio Hour podcast is one of the top most-downloaded shows available today.

Consistently create and deliver valuable content listeners can count on from both your programming and your guests (if interviews are part of your podcast format).

Your audiences will show up if you do.

There are literally hundreds of other things that you can do to make your podcast a success.

Start by sketching out a list of potentially valuable interviews or episode themes.

Q&A sessions do well for episode topics in any area.

Find topics in your niche on AnswerthePublic.com or Quora that you or your guests can answer on your podcast.

Quora has over 190 million monthly users. That’s a deep research pool!

pasted image 0 313

2. Produce quality audio without the cost 

When it comes to audio and production quality, you have to sound like a professional every time.

The good news is that you don’t have to break the bank to produce a high-quality podcast, thanks to the multitude of cost-effective equipment options available to podcasters.

PodcastQuality

Five years ago you probably could have gotten away with using the speaker on your phone or recording your guest interviews on a cell phone.

Not today. Consumers will just find another podcast that sounds like it was created in a studio.

Many podcasters offer up lists for their favorite podcasting equipment and the best microphones.

Check out what some of your favorite podcasters are using and create your own wish list.

For example, Seth Feingersh, the audio engineer for Gary Vaynerchuk’s podcasts shares a running list of the equipment he prefers.

pasted image 0 312

It is much easier to deliver professional content when you’re working with professional tools.

3. Find the “super listeners”

96% of the most dedicated podcast fans recommend content to their friends and consume twice the content of the average listener.

pasted image 0 314

We call these people “super listeners.”

On average, they listen to about 13 podcasts per week and are generally “podcast loyalists”–subscribing rather than downloading individual episodes.

pasted image 0 311

So how do you attract them?

First, make it easy for them to subscribe to your content in a couple of clicks.

Second, offer in-depth content and consider building on it from episode to episode to keep them coming back.

And finally, create enough content to satiate their appetites for it.

4. Find guests that fit your niche

Securing guests can seem like a catch 22 in the beginning.

You can’t interview top-notch guests without an audience and you can’t build an audience without guests, right?

After all, size matters to big-name personalities who have a lot of requests for their time.

Thankfully, there are ways to get guests to commit, even before you’ve built up a big following.

How?

Look for the right people in the right places.

One way is to look for authors and experts with upcoming book releases or publications. There is nothing an author loves more than a podium to talk about their work.

Just make sure their subject matter aligns with yours.

If your community is their community, then you’ve already won half the battle in booking a guest for a podcast episode.

Amazon is an easy tool to help you find authors who may want to pitch their book.

Simply filter your book search by “coming soon” to see what topics are coming down the pike that fit your podcast.

pasted image 0 307

Tradeshows and conferences are another great recruiting venue. Take a look at the agenda and exhibitor list of experts that fit your niche.

As you secure guests, don’t forget to ask them for referrals to gain access to future speakers.

It only takes a few high-caliber guests to create a snowball effect.

Take author and entrepreneur James Altucher’s podcast, for example.

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His interviews are personable and offbeat, but more than anything, James makes it worthwhile for his guests to invest their time with him by giving them center stage.

As a result, guests are lining up to be on his show.

When I agree to appear as a guest on a program, I always make sure the podcast complements my own message and content before I say yes.

When Nathan Chan, the CEO of Foundr, asked me to be a guest on his podcast, I knew it was a good fit.

pasted image 0 316

Foundr is geared toward entrepreneurs and marketing professionals.

I was confident that I would add value as a guest of the show and that it would help me gain new followers in return.

It’s worth repeating: Podcast success always comes back to delivering specific value–to both your audience and the guests on your podcast.

Know who you should target for your guest list and then go after them without apology.

5. Brand with clarity

It’s better to be clear than clever with your podcast branding.

Your audience should be able to tell what your podcast is about by just looking at the cover art.

What do you notice about the featured list of podcasts from NPR?

pasted image 0 309

Simple descriptive titles?

Clear categories?

No crazy spellings of common English words?

All of the above.

Podcasting expert Jeff Haden offers this advice:

Definitely take the time to do the brand work. You need creative, well-executed cover art for your podcast because people scan the Apple podcast app to determine what they want to listen to next. Your goal is to stand out, so put real effort into the artwork that accompanies your content.

Don’t overthink your podcast branding. Help your audience find you quickly or they’ll give up and listen to what someone else has to say.

6. Be everywhere your audience downloads content

Before cable and streaming video services of your favorite television programming, if you produced a program, you sold it to one of the three broadcasting channels.

Today, you can syndicate your podcast on all of them at the same time.

Why would you want to do that?

We’ve already discussed that podcasting is growing.

You need your podcast to be front and center on every channel your audience uses to stream podcasts.

In the car, where many of us consume audio, AM/FM radio and personal media collections (primarily CDs) are giving up ground to media streamed through our smartphones.

Edison research data shows this rise in podcasting:

PodcastListening

At the same exact time traditional radio is dying:

RadioGiveAway

As consumers, we want what we want, and we want it right now.

No more suffering through annoying radio spots to get back to the programming we tuned in to hear.

We are slowly tuning out of radio and turning on our smartphones to deliver the content we want.

Podcasting is simply audio-on-demand.

Consumers demand choices, and among those choices are the major syndicates for media.

The large media and publishing companies that have dominated the airwaves for years are starting to embrace the podcasting trend.

They are shifting their programming and advertising spending to podcasting in an effort to not lose ground to the upstarts.

If you are going to win against big media and all of the other creators trying to get an edge, it starts with getting discovered.

If listeners can’t find you, then you don’t exist.

Start by leveraging visibility in the podcast directories for iTunes, Stitcher, Soundcloud, and Google Play to get more downloads.

Stitcher

The way to get discovered in directories is to know how to play the discovery game.

You need listeners that care.

Kevin Kelly’s assertion that you only need 1,000 true fans to make a decent living as a creator is up for debate for podcasters using the popular crowdfunding support service Patreon.

The top twenty podcasters using the platform have built a large following of supporters and are successfully supporting their podcasts.

Podcasting can be another piece of your evergreen content marketing strategy. You don’t need an immediate ROI, but you do want to reach your ideal audience.

So, if you’re pre-launch or way past launch you will need a strategy to get listeners to become subscribers who will rate your podcast well and then review it.

I will discuss that in more detail later in this post.

First, have you heard of the Kickstarter crowdfunding platform?

If your campaign doesn’t get fully funded, you get nothing from those the people who pledged to back you as a creator.

It seems harsh, right?

It forces creators into a sense of urgency. Since your campaign has an end-date, you want to ensure that everyone discovers you and supports you during your brief campaign.

But only 36% of projects get backed.

So what does crowdfunding projects have to do podcasting?

Podcasts fail for the same reasons that Kickstarter campaigns don’t get funded.

They did not get enough people to care.

Publishing your podcast on a syndication platform won’t get you noticed. You have to do something notable first to get discovered.

Apple

Don’t just submit to the syndication platforms and wait to be noticed. Be worth noticing.

7. Hack to the top of Apple’s “New & Noteworthy”

As a new podcast, you have eight weeks to make the Apple New & Noteworthy list.

To get featured in time, you’ll need a podcast launch plan.

The algorithm Apple uses for the list is still relatively unclear, but the metrics that matter are around the velocity of subscriber growth, 5-star ratings, and reviews.

So how do you get more people to subscribe, rate, and review your podcast during those crucial first eight weeks?

First, don’t forget to email your subscriber list and invite them to listen.

Secondly, reach out to influencers and journalists in your niche and pitch the value of your podcast.

Ask if you can cross-promote with other podcasters.

Finally, create shareable snippets to get the word out on your social media channels.

Wavve does an excellent job of creating buzz in their social networks about their upcoming podcast episodes.

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8. Friend of a friend

Don’t forget to leverage the audiences of your guests.

It’s free marketing.

To take advantage of it, podcasters need to make it easy for guests to share episodes with their email lists and social networks.

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Getting introduced to their networks opens up your podcast to new listeners and potential new subscribers.

If you’re attracting audiences that fit your niche, it stands to reason that their audiences will also enjoy your content.

Grant, from Millennial Money Minutes, knows how to leverage guest networks. His advice:

We’ve tried to interview guests who have their own networks in our niche, so when the episode goes live, they share us within their network – so since we are all in the personal finance space, it gives us very targeted exposure. It’s not a random guest – we always interview guests who always have a following that will align with ours.

Sharing is caring, friends.

It shows that you are interested in helping your guest grow their personal brand as well as your own.

9. Contribute to the tribe

Being a valuable contributor to online communities will expand the reach of your potential podcast audience.

How do you find the right ones?

Communities like Facebook and LinkedIn groups, online forums, and other digital congregations are great places to find an audience.

LinkedInGroups

Spend some time observing to see what group members are talking about.

Can you contribute to the discussion? Great!

Jump in with both feet.

There are even communities just for podcasters to gain insight on how to better interact with their peer groups and audiences.

10. Leverage your social network

Promoting your podcast through social channels like Twitter is a valuable way to traffic back to your podcast, website, or syndication application.

We promote our daily Marketing School podcast on Twitter.

NeilPatel Twitter PromotePodcast

And don’t forget about that “friends of friends” hack.

Influencers will also promote relevant content through their social feeds for you if you ask (and offer a promotion in return).

11. Inspire your audience to take action

I talked earlier about the importance of helping your audience subscribe, rate, and review your podcast.

Apple makes it simple for your audiences to do all three through simple, timely popups.

SubscribeRateReview

Leaving a rating separates the good content from the great content quickly and with an easy visual (stars).

Don’t be bashful about asking your audience members to leave a 5-star rating.

It will help your podcast with that coveted “new and noteworthy” ranking.

Get creative when you ask for reviews.

Offer swag giveaways or run contests as an incentive for your audience to spend their time on a review for you.

12. Show up again and again and again

People expect you to produce new valuable podcast content consistently.

If you call your show a “daily podcast,” then produce every day.

We always produce new episodes well ahead of the daily commitment that we have made to our audience to keep the content well from running dry.

If you turned on the TV for the big game and the players just decided not to show up to play, what would you think?

Don’t leave your audience hanging.

Commit to a schedule and keep your content delivery promises.

13. Improve your interviewing skills with practice

First of all, know that it takes a lot of experience to be a better interviewer.

It doesn’t happen overnight.

You have to interview people to gain experience and get better at the process.

Pat Flynn has been interviewing guests on his podcast since 2010.

Needless to say, he has a ton of practice interviewing guests of all kinds.

PatFlynn

Don’t fall into the trap of comparing your early interviews to podcasters who have more experience than you do, but watch experienced interviewers and learn from them.

14. Interview swap

Booking guests can be a chore.

Just like any other chore, there are services you can enlist to alleviate the burden.

Companies like Interview Valet and Interview Connections can help make the process a little easier to find and book guests for a podcast.

InterviewValet

Some companies, like Interview Valet, connect potential guests with podcast hosts for a fee, but it is a worthwhile investment if you want to keep your focus on content instead of administrative tasks.

15. Get ranked in search

Every podcast needs a home base.

It’s a separate site outside of the syndication platforms where you can grow your audience engagement.

Ranking for SEO with your podcast follows the same principles as ranking for your blog or web pages–it comes down to good writing to engage readers and following search engine best practices.

Creating thoughtful show notes is just one of the ways to improve your SEO for podcast content.

As a bonus, it will also help your guest’s SEO ranking after their interview with you.

BetterNotes

Just like with your podcast branding, be descriptive and straightforward in your notes so your audiences can easily find you.

Conclusion

Hanging out your shingle in the podcast directories and chanting “Produce it and they will come!” is not going to cut it in an ultra-competitive market.

Take blogging for example.

You know you have stiff competition in the blogosphere, right?

It hasn’t stopped you from consistently writing blogs even though there are millions of unique voices typing away right now.

Your podcast is your chance to be heard.

Literally heard.

Make it count.

It takes work–especially if you want to produce quality content for your audience. There is a reason that so many podcasts fail so quickly.

Be the exception.

If you want more downloads and subscriber engagement, you need to do more than turn on the mic and start talking.

The majority will give up too soon.

They will skip a few steps, cut a few corners, and ignore those who have found success before them.

I built an audience of true fans who showed up via a million downloads in four months at the Marketing School podcast.

Now it’s your turn to put the 15 hacks above into action.

What strategies have helped you improve your podcast downloads and grow your audience?

The post Hack Your Way to 10,000 Podcast Downloads with These 15 Tips appeared first on Neil Patel.



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How to Buy Instagram Likes (And Why It's a Bad Idea)

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience.

The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s just not a good one.

There’s no denying that likes are critical to the success of your Instagram account. For instance, let’s say you work for a smoothie shop and want to post a delicious smoothie recipe on Instagram to attract the engagement of a health-conscious audience.Download 25 free Instagram templates to increase engagement and elevate your  presence. 

If your healthy smoothie post gets a ton of likes, it’ll have a better chance of competing with other top posts with similar hashtags, and might even appear on Instagram’s Explore page. The Explore page, which you can find on Instagram by clicking on the magnifying-glass symbol, is a compilation of posts you’ve liked and posts liked by accounts with which you often interact. Since the Explore page shows users posts their followers like, it’s an effective way for your business to reach a new audience.

But while having a bunch of likes is valuable, it’s only a productive marketing strategy if you’ve achieved them organically.

Buying Instagram likes might seem like a good method to increase engagement, but it’s actually a dangerous tactic that can do quite the opposite, decreasing your engagement and destroying your brand’s reputation.

Read on to find out the two ways users currently buy Instagram likes, and how taking either road can poke holes in your marketing strategy.

How to Buy Instagram Likes

There are two types of services you can use to buy likes on Instagram. The first type of service sells likes from fake accounts. The second type of service sells Instagram bots, which then follow real accounts and like other people’s posts for you (with the expectation that these people will then follow and like your posts, in return).

There are numerous companies out there that offer one of these services. I’m here to warn you about them all. Let’s dive into both services and see why they’re so unsafe.

1. Buy Instagram Likes from Fake Accounts

The first method, paying a service to get likes from fake accounts, is a ineffective and risky option. Since these accounts are fake, you won’t receive engagement in the form of comments, and if your real followers see you have a post with 1,000 likes but only two comments, they’re going to feel distrustful of your account’s authenticity. Even worse, fake accounts will never turn into real customers. The likes you receive from fraudulent accounts are invalid signs of customer loyalty, and won’t help you measure your post’s true performance.

If your real audience discovers some of your likes are from bogus accounts (which is easy to recognize, if these fake accounts don’t have profile pictures or posts of their own), your business could seem cheap or insincere. As a consumer, I don’t want to purchase from your business if your marketing tactics are shady. Plus, if I see your followers are fake, I’m going to assume you don’t sell high-quality products — if you don’t believe in the quality of your brand enough to attract real people, why should I?

Ultimately, these fake followers can’t buy your product or endorse you in real life, which doesn’t set your business up for long-term success.

Here’s an example of pricing for a service, Likeservice24, that offers fake-account likes in bulk:

buyinstalikes

You can see the pricing is fair ($66 for 20,000 likes), but, in the long haul, it’s not a sustainable or reputable marketing tactic.

2. Buy Instagram Bots to Follow Other People’s Accounts

There’s an unwritten “I follow you, you follow me” rule that exists on Instagram, which basically means if someone follows me, I feel obligated to follow them in return. Many people feel the same way when following other accounts on Twitter. And it’s the premise of this second method.

With this service, you’re essentially buying a bot to follow other people’s accounts, with the hope that these accounts will follow and like your posts in return. The bot basically acts as an invisible minion, following accounts from your profile and liking and commenting on posts as if it were you.

After these Instagram bots follow a bunch of accounts, they’ll eventually unfollow them, to ensure you have a better follow-to-follower ratio.

This method shares the same risky and long-term complications as the buying likes from fake accounts tactic, but there are additional dangers to using a bot. For one, the bot only knows how to “auto comment” and “auto like.” Your bot, acting as you, is not a real person and can’t understand various nuances that exist in language, which could lead to PR-related misshaps when you realize your bot engages with an account that posts inappropriate content.

For instance, the bot might start liking any posts with hashtags that you’ve programmed it to like. This could cause your bot to like irrelevant posts that don’t support your brand’s values, or even hateful accounts that post content your customers would find offensive.

Even worse, if the bot is “auto commenting” for you, it might misconstrue a post’s intent: for instance, if the word “happy” is in someone’s post about their beloved pet who recently passed away, the bot might comment, “That’s awesome, congrats!”

Below is an example of a service, Instazood, that provides bots for as little as $10. (Low price, high risk, am I right?)

 buyinstabots

There are other services to buy Instagram likes, but ultimately, you shouldn’t trust a bot or fake accounts to receive authentic engagement.

The Three Biggest Reasons Buying Instagram Likes is a Bad Idea

Besides the hazards I just mentioned, there are three big-picture problems with buying Instagram likes regardless of the service.

First, Instagram might deactivate your account if they suspect you’re not using honest methods to build a following and attract engagement. Since 2014, Instagram has been hunting for and deactivating millions of fake accounts on Instagram, and paying for likes goes against Instagram’s Community Guidelines. They want their platform to remain a place for authentic connections, and so should you.

Second, it’s not a sustainable marketing strategy: ultimately, your long-term goals should revolve around creating deep, meaningful relationships with your audience, turning this audience into real-life customers, and creating a customer service process to ensure these customers become brand advocates.

None of these outputs will come to fruition if your likes are from fake accounts.

Lastly, buying Instagram likes can actually hurt your engagement ratio. Instagram doesn’t measure how many likes each post gets. Rather, it measures how many likes each post gets in relation to how many followers you have.

This means if your posts start receiving 10,000 likes, but you only have 1,000 followers, your posts are going to be seen by fewer people, and are less likely to get discovered.

Here’s a graph from InfluencerDB to illustrate the like-to-follower ratio:

graphinstalikes

Ultimately, buying likes in an effort to increase engagement can actually decrease engagement, destroying the one thing you’re trying to get. Ironic, I know. So skip the shady shortcut to social media marketing, and use a more long-term but sustainable plan for attracting organic likes from real people. After all, those real people are the only ones who can become real customers.

Instagram for Business

 
Instagram Te

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience.

The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s just not a good one.

There’s no denying that likes are critical to the success of your Instagram account. For instance, let’s say you work for a smoothie shop and want to post a delicious smoothie recipe on Instagram to attract the engagement of a health-conscious audience.Download 25 free Instagram templates to increase engagement and elevate your  presence. 

If your healthy smoothie post gets a ton of likes, it’ll have a better chance of competing with other top posts with similar hashtags, and might even appear on Instagram’s Explore page. The Explore page, which you can find on Instagram by clicking on the magnifying-glass symbol, is a compilation of posts you’ve liked and posts liked by accounts with which you often interact. Since the Explore page shows users posts their followers like, it’s an effective way for your business to reach a new audience.

But while having a bunch of likes is valuable, it’s only a productive marketing strategy if you’ve achieved them organically.

Buying Instagram likes might seem like a good method to increase engagement, but it’s actually a dangerous tactic that can do quite the opposite, decreasing your engagement and destroying your brand’s reputation.

Read on to find out the two ways users currently buy Instagram likes, and how taking either road can poke holes in your marketing strategy.

How to Buy Instagram Likes

There are two types of services you can use to buy likes on Instagram. The first type of service sells likes from fake accounts. The second type of service sells Instagram bots, which then follow real accounts and like other people’s posts for you (with the expectation that these people will then follow and like your posts, in return).

There are numerous companies out there that offer one of these services. I’m here to warn you about them all. Let’s dive into both services and see why they’re so unsafe.

1. Buy Instagram Likes from Fake Accounts

The first method, paying a service to get likes from fake accounts, is a ineffective and risky option. Since these accounts are fake, you won’t receive engagement in the form of comments, and if your real followers see you have a post with 1,000 likes but only two comments, they’re going to feel distrustful of your account’s authenticity. Even worse, fake accounts will never turn into real customers. The likes you receive from fraudulent accounts are invalid signs of customer loyalty, and won’t help you measure your post’s true performance.

If your real audience discovers some of your likes are from bogus accounts (which is easy to recognize, if these fake accounts don’t have profile pictures or posts of their own), your business could seem cheap or insincere. As a consumer, I don’t want to purchase from your business if your marketing tactics are shady. Plus, if I see your followers are fake, I’m going to assume you don’t sell high-quality products — if you don’t believe in the quality of your brand enough to attract real people, why should I?

Ultimately, these fake followers can’t buy your product or endorse you in real life, which doesn’t set your business up for long-term success.

Here’s an example of pricing for a service, Likeservice24, that offers fake-account likes in bulk:

buyinstalikes

You can see the pricing is fair ($66 for 20,000 likes), but, in the long haul, it’s not a sustainable or reputable marketing tactic.

2. Buy Instagram Bots to Follow Other People’s Accounts

There’s an unwritten “I follow you, you follow me” rule that exists on Instagram, which basically means if someone follows me, I feel obligated to follow them in return. Many people feel the same way when following other accounts on Twitter. And it’s the premise of this second method.

With this service, you’re essentially buying a bot to follow other people’s accounts, with the hope that these accounts will follow and like your posts in return. The bot basically acts as an invisible minion, following accounts from your profile and liking and commenting on posts as if it were you.

After these Instagram bots follow a bunch of accounts, they’ll eventually unfollow them, to ensure you have a better follow-to-follower ratio.

This method shares the same risky and long-term complications as the buying likes from fake accounts tactic, but there are additional dangers to using a bot. For one, the bot only knows how to “auto comment” and “auto like.” Your bot, acting as you, is not a real person and can’t understand various nuances that exist in language, which could lead to PR-related misshaps when you realize your bot engages with an account that posts inappropriate content.

For instance, the bot might start liking any posts with hashtags that you’ve programmed it to like. This could cause your bot to like irrelevant posts that don’t support your brand’s values, or even hateful accounts that post content your customers would find offensive.

Even worse, if the bot is “auto commenting” for you, it might misconstrue a post’s intent: for instance, if the word “happy” is in someone’s post about their beloved pet who recently passed away, the bot might comment, “That’s awesome, congrats!”

Below is an example of a service, Instazood, that provides bots for as little as $10. (Low price, high risk, am I right?)

 buyinstabots

There are other services to buy Instagram likes, but ultimately, you shouldn’t trust a bot or fake accounts to receive authentic engagement.

The Three Biggest Reasons Buying Instagram Likes is a Bad Idea

Besides the hazards I just mentioned, there are three big-picture problems with buying Instagram likes regardless of the service.

First, Instagram might deactivate your account if they suspect you’re not using honest methods to build a following and attract engagement. Since 2014, Instagram has been hunting for and deactivating millions of fake accounts on Instagram, and paying for likes goes against Instagram’s Community Guidelines. They want their platform to remain a place for authentic connections, and so should you.

Second, it’s not a sustainable marketing strategy: ultimately, your long-term goals should revolve around creating deep, meaningful relationships with your audience, turning this audience into real-life customers, and creating a customer service process to ensure these customers become brand advocates.

None of these outputs will come to fruition if your likes are from fake accounts.

Lastly, buying Instagram likes can actually hurt your engagement ratio. Instagram doesn’t measure how many likes each post gets. Rather, it measures how many likes each post gets in relation to how many followers you have.

This means if your posts start receiving 10,000 likes, but you only have 1,000 followers, your posts are going to be seen by fewer people, and are less likely to get discovered.

Here’s a graph from InfluencerDB to illustrate the like-to-follower ratio:

graphinstalikes

Ultimately, buying likes in an effort to increase engagement can actually decrease engagement, destroying the one thing you’re trying to get. Ironic, I know. So skip the shady shortcut to social media marketing, and use a more long-term but sustainable plan for attracting organic likes from real people. After all, those real people are the only ones who can become real customers.

Instagram for Business

 
Instagram Te